What's the difference between coaching and teaching and what separates the two and what makes
a good teacher or coach? I want to give you my take in today's video and stick around to the end where
I'm going to show you our framework to coach your clients all the way into your high ticket offer.
Here's how I think of it. I think of teaching as kind of more one way and coaching like a two-way
dynamic. I think that good teachers are the ones that are more involved and coach their students
through whatever they're learning or if you think of athletes, they can be taught how to do the
technique or whatever sport, whether that's cycling or swimming. There's the communication to explain
it and then there's also the demonstration of the tactical skill and think about this, I'd love
to hear from you like what's one great teacher or coach that you've had in your life and what is it
about them that made them great to you, that you now take on in your role as a coach or teacher?
Then when it comes to coaching, I imagine it being like I said more of a two-way dynamic,
two-way communication. If you think of a coach you know in sports, I think of them on the sidelines at
the Olympics and they're dissecting every move and giving personalized feedback. When I imagine the
teacher it's like the lecturer at the front of the classroom talking and sure, there is communication
but it's less than the coach who's like on the field with you working through every individual,
move and dynamic and what can be optimized and adapted to reach the goal. I think about this in my
career that I coach people through their marketing, through growing their business and I try to look
at the difference between am I teaching or am I coaching? Am I actually working with them through
maybe their challenges or their pain points or the obstacles that they're facing and if I were
teaching and sure, there's lots of opportunity for both. As the teacher, if I'm just you know on video
or in front of an audience where I'm providing the information but not having the feedback
coming back to be able to adapt my content to the individual i think that there's a bit of a
limitation there. I'm not saying that this is wrong because especially when you're serving one-to-many,
teaching may be the best option but you can add elements of coaching maybe through Q&A's or
workshopping or hot seats with your clients or students. The best teachers and coaches I believe
are the ones that have a deeper and meaningful relationship with their students or clients.
They're the ones that whether it's one-way or two-way communication, they're telling the stories,
they're getting down to the root of why this matters because I believe that stories sell, logic
tells and even if you're not selling financially, you're selling them on the belief for why this is
important. I remember one of my teachers in high school. I hated chemistry, I remember bawling my
face off at this chemistry test. I forgot the stoichiometry equation and I was very hard on
myself, the bell rang, all the students left the classroom and I was here just staring at my paper,
tears streaming down my face and my teacher came over and instead of giving me the answer, she told
me the right story. She used like an analogy to remind me of what it was and that was a way that
first of all ingrained that into my memory so that on the next test or wherever in real life
I ever used that stoichiometry equation, never, I would still remember it. That emotion created a
memory which makes that information be retained a lot more than just providing information with no
background to it and I also really appreciate that teacher because that teacher coached me through
it, I think there's some back and forth. It's not that you're a teacher, not a coach and that your
coach and not a teacher, in that experience, in that moment she coached me through it and
she could also see the deeper problem that I was experiencing. Why was I crying over a stoichiometry
chemistry mathematical equation? Yes, because it's frustrating as heck but there were also
other personal things going on and the pressure of all these exams and friendships in high school, my
first high school boyfriend, the quarterback broke up with me and dated a girl in grade
1,0 she was younger than us and I was heartbroken and my pressure to be perfect was now being
relayed into my pressure to get this math equation right and what was cool about that is that she
could see through that and support me through this really difficult time and like I said, it created
the memory that allowed me to succeed there but also the memory that I will always think of her
as someone who changed my life in this very simple way. I'm going to share with you the switch that I
made in my mindset from teaching to coaching but before I do, have you subscribed to this channel
yet? One of my superpowers is teaching you helping you to grow your coaching business and sell high
tickets so make sure you're subscribed so you can get all of that information. When I first started
my business, I was a social media manager. I was a service provider so businesses would hire me,
I would manage their social media, I would help them to grow their businesses on social media.
But then I started to see the opportunity cost in only working one-on-one. Sure, there's tons
of benefits of being able to work deeply, more intimately with individual businesses but there's
also a lot of opportunity and possibility and transformation, both personally and professionally,
in being able to teach and work with one-to-many. I knew I only had so many hours in a day that
I could work one-on-one with clients so I wanted to create courses and coaching programs
and that's where I see a little bit of the difference in how I can help people transform.
In courses I know that I can just be on video and I can be teaching things kind of like how iI am in
this video but then in the coaching programs, I can actually work with them more one-on-one
or one-to-many in group settings and even other people participating, maybe if they're not the ones
in the hot seat, are still being coached through it because of what they're witnessing and observing
and being part of that experience and conversation. And that said, even in your courses if you're on
video and just speaking to a camera, you can still have elements inside of your program where maybe
you have Q&A's, maybe you have hot seats, maybe you have strategy sessions whether it's in a group
or one-on-one. At every level of our courses and coaching programs, the higher up in the value
ladder you go, the more access they get to coaching and to me. Of course at the service level, that's
one-on-one. In the coaching level, it's one-to-many with lots of one-on-one opportunities and in the
course, which is a lower investment, they're doing the most of the work themselves but they do have
opportunities for Q&A's and intensives with me. So if you look at the value ladder, it's like do it
yourself, done with you, done for you. So like I said, in our course we have Q&A's and intenses where
we can still provide our audience that access to being supported through their personal challenges.
At the higher levels in our coaching programs, we've installed things like group coaching calls,
one-on-one breakthrough strategy sessions in the hot seats so other people are also
watching for this laser coaching opportunity and we've also done something where we allow
our clients to send in their work that they're working on, whether it's a funnel or a video
or anything for their marketing where I can then send back a personalized video
giving feedback and critiques and reviewing their work. And it's also helpful for the other people
watching to see that feedback so they can apply it to their own. When we have these elements, it makes
it a no-brainer because a lot of the time your clients, your students are going to wonder where
am I getting the support and sometimes they really want that personal attention but also the benefit
of being inside of community where they can all support each other. The biggest thing is that
your clients, your students don't want to feel like they're going at it alone but we want to make sure
that your business and your time availability is scalable. So if you want to coach your audience all
the way to your high ticket offer, I host a free private training that I think that you are going
to love and I'm actually going to give you access to my highest performing, most revenue generating
campaigns that you can plug and play into your business and your YouTube channel to maximize
lead generation sales. So click the link in the video description below to attend our hello to
high ticket training. The best teachers and coaches I think are the ones that have that interpersonal
communicate.... interpersonal? The ones that have that deeper my... this is something that I wrote in
my notes and my copyright didn't write it in. Have the deeper relationships with their coaches with...