- [Gary] Some other, like, you know, if they work for a leader
like you, you know what's gonna happen.
If they go into another agency they may not like it so...
(triumphant rock music)
What if I told you this is the last
Monday morning of your life?
- Plain bagels and cream cheese,
eggs ones toasted, plain is not.
Plates and napkins.
- This is literally why we're gonna go out of business.
(group laughter)
This is a complete waste of money.
Really excited together this morning.
Just trying to a lot more face time with small groups.
Just get to jam with different peeps and things of that nature
so just wanted to jam.
See how you guys were doing.
See what's going on.
See if we could shoot the shit a little bit.
Talk about stuff.
I think worst decisions I make is when my word got in the way.
So one thing I've been thinking a lot about is the decisions
I don't make that I'm pumped with is
because I'm not willing to go back on my word
and that is really easy
for me do it as VaynerMedia.
Like as I always say, the only thing constant is change so it's
easy to say like, "Hey, we're eliminating project,"
I'm almost secretly want to
bring project management back just to do it.
Just to remind everybody why I believe in that.
So as a company and as a business
I think it's my biggest strength.
As a guy, it's the biggest, it's the reverse.
It's like the thing that matters to me most is not to go back on
my word and the problem is a lot of times the other human being
doesn't hold up their end of the bargain but they don't see it.
I feel great. I feel great.
I feel like we're so hungry to be great that
we're hypersensitive to things that are...
We make things that are C issues A+ issues
because we just are winners.
I have a good idea.
A video series that is the perfect wine if you're
21 to 30 years old to start getting into wine with and
then we target 21 to 30-year-olds in New Jersey.
You know, the perfect wine to
give to your boss if you work at
and then let's find the top three New Jersey employers.
Just like as a joke, things like that
targeting people in New Jersey
and it says free shipping and it's a video. It will work.
About to go into personal finance meeting.
We will not be filming.
- [DRock] L.A. and Chicago.
- [Tyler] Chicago first.
- [DRock] Chicago for a day, at 3:50.
Yes?
- [Gary] Well now that I have a camera, you know,
I'm settling the score. Go ahead.
- [Woman] Can you not shoot while you're driving?
- I wasn't.
- [Woman] It was Saturday. - No, I wasn't shooting.
Justin was shooting.
- [Woman] Even talking to camera.
I was a little nervous about you.
- People talk to other people
sitting in the passenger seat driving.
- [Woman 2] Hey Gary! - Hey guys! How are you?
- [Man] Good to see you.
Heading up to meet you guys right now.
- [Gary] Are you? Good to see you, man.
You well?
- [Man] How are you doing? - [Gary] Good.
This is the owner of the Miami Dolphins which is
a bad thing but a much better thing is this is Stephen Ross.
My only non-family member business partner in my life.
Somebody that I look up to and everybody should.
Steve, say something nice.
- It's great being partners with Gary Vaynerchuk,
I got to tell you.
- (laughs) I love it. - It's a trip. (laughs)
- We're having a great lunch.
He just said something that motivated me.
He's like, "I just have all these ideas."
When you have this kind of fire whether your two or 76 or 176,
nothing beats the entrepreneurial fire.
I love it.
Steve, five wins in a row for the Dolphins.
- Six.
- [Woman 3] Hey Gary. - [Gary] Hey, how are you?
- [Woman 3] Good, how are you?
- [Michael] How you doing? - [Gary] Good to see you, man.
How you been? - [Michael] Nice to see you.
It's been a long time.
- [Gary] Yeah, it's been a long time.
Great to see you.
I would love for this to be, tell me straight up,
how can I help?
Like tell me what's important to you?
What are you thinking about?
You may not know how I can help but tell me the 4-1-1.
When you think about this city there is an absolute and based,
I can already tell your taste, just probably thinking
about John and other things and
then just think about wineries, right?
There is an absolute, here's what you need,
you need me to be boxed out of it.
If I wasn't me and had wine relationships and didn't hear
this conversation but I was me as a human being,--
- [Michael] Yeah.
- I need to be box out of the first one.
It needs to be expensive and I needed to miss it.
And then you have something.
- [Michael] To create some demand--
- 100%, it's never about year one anyway.
This is where everybody fucks up.
It's never about year one.
- [Michael] That part, I agree.
- [Gary] I know you do. You know this.
I mean I know it but you know it.
You know it better than me in reality, I know it in theory.
So that's why I'm going with the, is it actually 1500?
Is it actually expensive? - [Michael] Yeah.
- Is it actually, fucking, you know, three, four, five, seven,
I don't know, thousand but is it fucking ridiculous?
Is it...
Snoop Dogg and some country star
that's huge right now are gonna perform--
- [Michael] Miranda Lambert. - Great, Miranda Lambert while
you eat
Shake Shack burgers with '61 Lafite.
Like a double mashup
You see where I'm going?
- [Michael] Burgers and Bordeaux is a great pairing.
- Right. So, you see where I'm going?
- [Man 2] Yeah. - You can win that game.
- [Michael] It's the ultimate-- - You can win, you need
basically, listen, this city's super simple.
Every guy here wants to think that the biggest (censored) and
if you can trick them into that game, you've won.
And you reverse engineer that. - [Michael] I wish I had that.
I know I don't have the biggest (censored).
- I'm definitely not even in the run,
I'm not even in the running.
- That's unfortunate. (laughter)
Yeah. Hey, it's good to see you. - Real pleasure.
We'll, like I said, the biggest is, now we're just in flow.
- [Michael] Yeah. That's cool.
- [Gary] Alright. Real pleasure.
Rainy day in New York City, bunch of good meetings today.
Great meeting with Steve Ross,
you guys saw that clip. Go ahead, don't be scared.
Don't be scared. Don't be scared.
- I'm always eating when the camera's on.
Just a good buzz in the office,
actually do some B-roll, DRock, right now.
Good buzz, everybody's rocking and rolling.
Just a classic fucking Tuesday in November doing our shit.
("Entertain You" by JKMK)
It was funny, it's so weird,
I wasn't even thinking about us later in the day.
I said to her, "Do you know how many fucking hipsters
"would wear (censored) on T-shirts?"
That was literally in the meeting.
The answer of, "Hey, the brand lift in itself through this
"execution is worth it plus you're gonna make one third or
"two thirds economics on whatever is built and here's a
"guy who's done it and he's done it for Madonna and we're gonna
"do it for (censored), we're gonna do it for (censored)."
The answer's yes.
- [Man 3] They're all not incentivized.
- [Gary] Correct.
- [Man 3] To accept our message.
- So are you trying to message to them?
- [Man 3] Yes.
- Let me give you a really good piece of advice.
- [Man 3] Okay.
- Never sell to the unsellable. - [Man 3] Yep.
- What? You think you're gonna be charming enough?
I think the question becomes the fact that you don't have the
option to completely framework the going around or different
things in the fact that you're stuck and you,
great that's very nice, Gary but that's
actually what I have to do for living.
- [Man 3] Yeah. - The question is you
can't sell to them in any normal way whatsoever.
- [Man 3] Our job is to try to figure how message to them and
convince them without selling to them.
That's the whole point.
- The question is who though.
'Cause if you're selling to your contemporaries and they're being
blocked above them because it's not in the profit margin
interest of the organization, that's like selling to these
four characters when I'm gonna stop them.
("Everything" by Kaiolyn)
- [Gary] Not that.
Okay.
I would see him in L.A. for a little bit though.
- [Tyler] 6:40 you're in and out in 35, 40 minutes
and come back. Cool? - [Gary] Cool. See ya.
Hey.
There's some good content today.
Think it could become an extremely meaningful revenue
center and a place where I can put the future leaders of my
organization to get closer to me
and to learn more autonomy and to...
I just, the truth is a lot more than you would think.
The three of us, the six of us whatever it is are going to sell
something for $200,000 that we used to give away for free.
I just I'm excited about that. (laughs)
That's a good idea in business.
I'm really well.
I love your Instagram post.
Yes.
So, listen, I want to have this over a dinner.
You're a important cog in my machine.
We had our most meaningful chat
five minutes into your tenure at a picnic.
I'd like to set up one about one and a half hour drinks or dinner
in January, mid-January
to have this conversation.
The answer is we're gonna do both and I want to really talk
about you and us and me and life
and so I don't want to make this a 10 minute conversation.
I think punting this to six weeks from today,
giving the preview that the answer's gonna be both but
more importantly taking it to a macro level and like really
getting aligned on the
short-term and long-term futures.
I am very excited about you, man.
I want to really start building our bond.
That's a priority for me and '17 and this seems
like a great starting off point.
Yeah, and it will just, it's also the lend itself to bigger
macro conversations that I think could be really fun
and inspiring on both ends.
Okay. So just set something up with Tyler right now.
Alright? How you doing otherwise, all good?
Love it, alright, cool, sounds good.
I'll see you soon. Alright, bye-bye.
- [Sam] Music intro, little intro, I set you up.
- [Gary] Benrubi, do a little Instagram and
Snapchat Stories for me.
- [Sam] I set you up with just a little history.
Ready? - Yeah.
- [Sam] You ever do this before? - Once or twice.
Keep a quite close communication with Brandon and my dad and know
a lot about what's going on in the industry.
I think one of the things that's really fascinating to me is much
like I was very right about Burgundy's explosion
a decade ago, I'm positive--
- [Sam] What preceded that? Bordeauxs?
- Yes, and cult California cabs.
- [Sam] It shifted to Burgundy. - Yeah.
- [Sam] Not because of the Chinese.
- [Gary] A little bit for a few minutes but just by logic.
- [Sam] Right.
- Once Parker became not the only voice in wine,
people started saying things like--
- We'll get to him in a few seconds.
- Okay, I'm always trying to set you up.
What happened was
as Parker became one of the most important
voices instead the only voice like he was for 15 years,
along with Wine Spectator, what happened was people started
deploying logic and they said, you know, there's 28,000 cases
being made of Château Lebron or Lafite
and there's 330 of this
single vineyard Burgundy and so
just supply and demand kicked in.
- [Sam] So that allure of collecting--
- Don't forget Parker got kicked out of Burgundy.
There was a lot of controversy there.
- [Sam] He was the Cali cab and Bordeaux head--
- And Rhone but he loved Burgundy but the truth is
I won't speak to it because I don't even fully,
I never fully knew the story.
I could recall it.
He had a controversy with a couple producers.
He stopped reviewing Burgundy.
That's why brought on Piore Rowanie way back when he
first introduced another critic and so what happened was
Burgundy just wasn't that important to the
high net worth individuals of America and then
they became it and then supply and demand kicked in.
I believe the same thing will happen to Barolo.
So my big prediction here on Heritage Radio Network--
- [Sam] On the Grape Nation-- - on the Grape Nation--
- [Sam] where we're bringing wine to the people.
- we're bringing wine to the people--
- [Sam] So the trend is?
- the trend is if you're a collector and you want to buy
some wine for your kids weddings
or like the guy who hosts this show's
made some good money on flipping some wine,
he made some good bets,
I would buy small tiny production
highly rated, sought after Borolo.
Bruno Giacosa, red label. - [Sam] Conterno.
- Conterno, single vineyards because I believe that
Borolo will become
a dominant wine of choice of the
next generation 'cause it sits in between that
Pinot Noir-Cabernet cycle--
- [Sam] It has the finesse and the complexities.
- Uh-huh but the power.
Rick who just made his first big check at Goldman Sachs at 28,
he's gonna buy at the restaurant try to impress the girl that
he's trying to hook up with that night--
- [Sam] Good Borolo?
- A tig, a Sassicaia, a Celeya.
He's not gonna say, "Hey baby, check out this Aldo Conterno."
- [Sam] Right.
To me, that's where the opportunity lies.
- [Sam] I think you're right on that.
- By the way, Rick's girlfriend in that scenario is Sally.
- [Sam] Looking at and drinking.
- So this is such iconic wine.
First of all, thanks for sharing it.
You know the color's black, dark, unbelievably--
- [Sam] 13 year old wine.
- which is incredible 'cause
it usually loses some of that intensity.
- [Sam] There's rust on the edge.
- On the nose, it's got hard-core black jam a little
hint of-- - [Sam] Heavy black.
- really black, by the way.
Like super juicy feels like you're smelling red fruit,
blueberries, blackberries, black fruit as well for that reason.
A little hint of tobacco on the nose on the tail end
you get a little smoke.
- [Sam] I get a little graphite, charcoal smoke.
- Yep, 100% whether it's a match or little bit tobacco,
it depends on your nose,
that's what you'll get. On the palate--
- [Sam] Mouthfeel?
- [Gary] So this is interesting, right?
I do know for DRock, you and Ben, you know, depending on where
your wine palates are, you can feel a little bit of tannins on
the backend but they're so soft.
- [Sam] They are very soft. - And usually it's bitter.
- [Sam] Tell people what the tannins are.
- That puckery, tough flavor
you taste when he taste red wine.
- [Sam] The puckery flavor from the skins, the seeds, the stems.
- Yeah, all the stuff that isn't the fruit.
As you can imagine, by the way, very easy even if you're
underage to learn this.
Go take a grape,
eat the skin versus eating the actual grape.
That transcends into red wine.
It gets bitter if you remember the old bitter beer face
commercials, which I thought was really funny by the way, anyway
nonetheless what's great about
this is this is what aged wine's all about.
This wine eight, nine, 10 years ago would've felt hot on the
back end 'cause the alcohol--
- [Sam] It's calmed down a little?
- Of course, so this is an elegance.
You know what this is?
This is like a 42-year-old distinguished gentleman
who's got a little gray coming in, right?
- [Sam] Still handsome--
- Was an absolute like
boy band rockstar handsome at 19, heartthrob.
- [Sam] Justin Timberlake.
- Timberlake would be great comp.
42-year-old Justin Timberlake is
what this wine is and so I like that.
It's balanced, long finish.
I'm still tasting it and
much like 42-year-old Justin Timberlake,
and he's happily married so I don't wanna wish
this on him, but still has plenty of game. Right?
This wine can probably last another 15 years easily.
- [Sam] In the bottle.
- Having the fruit of the bottle.
It's really good.
- [Sam] Benrubi and you've been listening to the Grape Nation.
We'll see you next time.
That was great. - [Gary] I love you, pal.
- [Sam] Were you good with that? - [Gary] I was great with that.
I'm glad we had that on tape.
- [Sam] Fun show. - [Gary] Yeah.
- [Sam] Thanks for coming in. - [Gary] Talk to you soon.
DRock, we got to go. See ya!
That was fun.
Send me a link when it's live.
- [Sam] I'll send you everything.
- Hey, thanks. Nice job.
- [Gary] Real pleasure. Thank you, brother.
("Jellyfish" by Jenny Renolds)
- 12:03 in the morning, leaving the office.
Like we do.
Good hustle, Tyler. Good night.
Good day.
Big VaynerSports meeting just now.
Gonna fucking change the game.
Whoops, gonna change the fucking game.
Just like Wine Library, just like VaynerMedia,
VaynerSports is gonna change the game.
Pay attention.
(clicks tongue)