today I have a video all about how to choose fonts for your designs in a
step-by-step guide that will make choosing fonts that much easier for your
graphic design projects
so today how to choose fonts for your designs like with almost every single
design project that you're going to encounter the first thing that you need
to consider is your audience by nature your typography will communicate certain
emotions and certain feelings to the audience
so maybe the typography will suggest a playful nature or maybe a very serious
and sophisticated style so it's very important to have a clear idea of who
your audience are and what you want them to feel when they look at your design
are you designing something for a high end team of lawyers or maybe you're
designing something for a preschool nursery this is where you need to
consider the audience because everything about a preschool nursery design say a
logo or a flyer will be playful bright friendly and colorful the font is just
one aspect of the design as a whole and so needs to play into this style and the
emotion of the design in general so on the other side of things a business card
for a lawyer is going to be the opposite of this you need to look professional it
needs to look important and also strong so yeah you need to consider the
audience of the design and as ask yourself would someone wanting to hire a
lawyer be turned on or turned off visually with a playful friendly and not
so serious font on the front of the business card your typeface or the font
should represent a style expected by the audience for which design is intended so
choose your fonts that makes your design in vogue audience emotions three main
fonts that you want to consider are serif fonts D suggests tradition history
reliability and safety San serif fonts are more modern the contemporary and are
clean and then you have script fonts which had
a sense of feminism romance grace and elegance and a more personal
make sure your chosen font resonates with the design and ultimately the
audience so when choosing a font for your design instead of just hopping into
the font library on your computer it's a really good idea to brainstorm ideas
much like you would for a logo design brainstorm things like the qualities and
characteristics that you want the design to communicate that way when choosing a
font you already have a blueprint and that you can match up to your phone this
is important because every single typeface has its own mood or personality
so maybe it's serious maybe it's casual and playful or even elegant you're going
to need to figure out what their font says about itself and whether it fits in
with your design speaking of fonts and the personalities
they have I've seen a huge contrast in font style in an awesome font and
graphics bundle by the hungry JPEG they're not sponsoring today's video but
they did give to me the bundle for free which I'm here to show you guys today
for only $29 you can download this amazing collection of 39 fonts with the
commercial licenses and 655 graphics there is a limited time so make sure to
head over to the links in the description below and grab yourself this
really awesome offer there are many great fonts here all of which have the
licenses for you to use on your projects use my link in description below and
head over to the hungry JPEG and grab this outstanding October bundle today
someone once said that typography is like fashion or furniture for that
matter with rare functional exceptions the world doesn't need new clothing or
furniture designs that people want to look different or to evoke particular
feelings or fit with a particular look this is very true because we could
easily just use two or three funds for every single design ever made but we
then every font has a personality and a unique voice you need to consider what
the purpose of the font is for your design is it there to draw attention or
maybe it just needs to be subtle and merely supply information in detail
always consider the functional purpose of a font and then you can decide
whether or not the font fits the purpose
when choosing a font for your designs always think about the function as well
as the form there's no point in finding a typeface that takes all of the
creative boxes only to discover that it will actually work because it's not
legible on a design legibility means how easily read the font is so maybe the
kerning is very poor or maybe a simply just elaborate nature if the purpose of
the typography on a design is to be read easily it needs to be legible or if it's
just there merely to be an artistic addition that doesn't really matter but
you should always check the legibility of the font because people do need to
read the typography of course pairing fonts is a very handy skill indeed and
it's important for your designs so when choosing your fonts have in mind what
could be paired with it this will become useful in many situations and one great
example of this is on a poster we have a large heading and the main body of text
on the design pairing up fonts between contracts of bolt and lights is a great
way to create visual harmony on headings and subheadings using serif and the
sans-serif font is a quick way and an easy way to create harmony on your
design maybe a heading can be sans-serif and the main body of texts can be serif
and this is a great way to performs with ease
another great way of pairing fonts is to pair two fonts from the same family if
two fonts are within the same family they've been designed by the same person
or foundry unless they're almost guaranteed to work well together so yeah
remember the five points in today's video when you select in your next one
for your next design project and of course be sure to check the description
below because I've linked lists of great font pairs as well as the October bundle
for $29 over on hungry JPEG that really is a great offer
so snap it up before the time runs out if you want to boost your skills and
your awareness as a graphic designer make sure to subscribe to story graphics
if you have the nerdy like and share this content on social media if you do
find it useful and until next time guys does only feature today peace
you