Hello there! Welcome to Nate's Take! I'm pretty excited about today's video 'cause I'm gonna
show you how to launch a very successful Kickstarter campaign using YouTube. Now to do that, I'm
gonna lay a foundation first of all the components that can go into YouTube, all the results
that can come into YouTube, and then I'll show you the ins and outs of a Kickstarter
campaign that was very successfully launched on YouTube.
So this is Derek's channel. It's called Veritasium. You can see that he's got a ton of videos
here. He actually launches two videos every month and he's been consistent with this for
over five years.
When you watch his videos, you can tell that he puts a lot of time in... into every video.
In fact, he travels around the world. You can see here he's at Chernobyl here, he's
at this mysterious lake... I remember this video here, he was at some cliff by the ocean.
So he just puts a lot of time and energy into each video and I.. I became really curious how
he made a living with this. In fact, if I scroll down and find a video, yeah this one
right here, he actually came to United States, came to Utah to film this video.
So, how has he able to do all this traveling and.. and film all these videos and put all this time
into this and make a living with it? The other thing that totally fascinated me is here he's
putting out these educational videos and how many views each video would get. I mean, you
know, he makes a video that teaches a principle. All he has to do is broadcast it out and it
gets a million views. Well, how did he do that??
He's got over 3,000,000 subscribers! And I've done the Math, you average out his most recent
60 videos, and they've averaged over 2,000,000 views EACH video! I mean, this one right here obviously
went viral! It got 27,000,000 views, but without his videos going viral, they still get a million
views.
After doing some digging and because I've watched all of his videos for the last year
or so, I've discovered how he makes a living.
So one, it is YouTube advertising. He puts commercials at the beginning of... of most
of his videos. In my case, I'm now subscribed to YouTube Red, so he gets a portion of that
revenue for the time that I spend watching his videos.
His YouTube channel has also launched him a public speaking career. He's also been hired
for other Science documentaries and video projects. Occasionally, at the end of his
videos, he'll have an affiliate offer. So you can see here, he's promoting a book and
he says you can get that at Audible.com. If I fast-forward a little bit in the video like
that, you can see he's got his own affiliate link for people to go and create an account
with Audible.com to get that book for free.
So Derek also uses Patreon to fund his video projects. You can see that some of his most
raving fans, he's got 423 people here who volunteered to give a certain amount of dollars
per video. And so right now, just by.. by creating a video on his Veritasium channel,
he makes over a thousand dollars from those contributions.
So now I'm gonna talk about his Kickstarter campaign. Now this is the first time I've
ever seen Derek put out a video that was a promotional video! The great thing about this
video is I learned a lot! It's educational, it's helpful... just like his style!
He just put it out within the last 24 hours and it's already got nearly 200,000 views.
And this is a promotional video and I'll show you the result.
So he created a product that allows you to make molecules, okay? We won't go into the
details of that, but if you come over to his Kickstarter campaign, you can see that he
originally posted a goal of $42,000 and already within less than 24 hours, he's already raised
$123,000.
"Snatoms backers, we did it! We got the campaign funded. Not only that, it was funded in just
three hours! And now 24 hours into the campaign, we are already at about 300% in funding. That
is phenomenal and it totally exceeded my expectations..."
So how did he actually launch a Kickstarter campaign? Where did this money come from?
Well, as you scroll down the page, you'll see that there's different offers, okay? You'll
see here that you can contribute $30 and you can get a Snatoms Tee. So this is a T-shirt
that has a picture of the product. Let's further down the page... or if you want a Veritasium
T-shirt, you can contribute $35 dollars to this campaign. You can get a kit, you can
actually get some of those... the product for $42. You see 949 people will have contributed
to that or pledged that amount. Now if you want a package where you get the... the kit
AND a T-shirt, you can spend $67. And if you scroll down a little bit further, if you wanna
become an official sponsor, at the end of his... one of his videos, you can pledge nearly
$10,000! You can see that there's been zero backers for this pledge yet, but every other
offer he's put up there has lots of backers totaling now up to $223,000.
Alright, so the video that you're watching, I filmed in parts and I thought I would fast--forward
to the end of the campaign to see how Derek's campaign ended up. And if you look at the
fine print down here... In fact, just a little bit bigger if I scroll down here...
You see that the campaign ended up being funded with $519,000! So, the answer to the question
of 'How do you successfully launch a Kickstarter campaign?', well, in Derek's case, I think
he.. he gave us a model to follow.
You build a large following first. You build a tribe of raving fans first that you provide
value to, and then you put out a product that's worthy of a Kickstarter campaign. You launch
it, and you're gonna have a successful Kickstarter campaign. He.. he reached his goal of $42,000
within 3 hours, and the... by the time of funding, it had gone up to a half a million dollars.
THAT is the power of YouTube! It's not a quick fix. ti's a long-term solution that has huge,
huge results!
Hope you enjoyed this video today. If you're the type of person that's watched this far,
you're the exact person that I want to subscribe to this YouTube channel, so hit that button
and we'll see you in the next video!