- My gosh.
This is about to blow everyone's mind.
(funky music)
- [Voiceover] Most people think we detect flavor
only on the tongue
but it's not so.
To prove this, we took a white wine,
poured two glasses and dyed one red.
Then, did a blind taste test.
- Oh, it's a red one.
- This tastes generic, just like red wine.
- This tastes like a little grape-y berry,
a little grape-y berry.
- I'm not a wine snob, all right?
I'll drink it.
If you could give it to me in a box, I'll drink it.
I'm cool with that.
Yeah, I'm into it.
- Oh, I'm ready.
I was born ready to drink wine.
- This is similar to the first wine
in that it's like super abrasive,
but this one I'm not as in to.
When I think white wine, I think of my grandma.
I'm not a grandma and I don't like white wine so...
- I like the red wine more.
- Oh, that's bad.
That tastes like...
It actually tastes like stale beer almost.
- What?
What do you mean?
Like the red and white version of the same brand?
- What?
How are they the same wine?
They taste different.
- Now I'm starting to think they're all the same wine
with different food coloring.
Yeah, they're the same thing.
- They are the same wine.
- [Voiceover] They shouldn't feel bad
because even wine experts
were fooled by this classic test.
This is because taste is not just about taste buds.
Flavor is determined by multiple sensory inputs
being interpreted by the brain.
Vision, smell and texture can all play a role in taste.
Just something to think about
over your next glass of Merlot.
- Yeah, this one still tastes better to me though.
That's crazy!
That blew my mind a little bit.