Hi there tribe! This is Ajit, your host at Evercoach.
And today I'm here to quickly answer a question
that I get very often,
especially these days since we have talked about
how you can create a better coaching practice,
and what are the different kinds of products
you can offer.
One of the products that we suggest that you add
to your package that you can offer to your clients
is called group coaching or group training programs.
And a lot of coaches have asked me personally
to kind of give a rough idea of
how you design a group coaching or training program,
so I decided to do this quick video.
I'm about to head out with good friends
for a couple of drinks,
it's the end of the day for me.
So what I've done is
I just quickly, in a summary,
want to explain how you can create,
very easily, a nice group training coaching program.
I'm putting together training and coaching
because the format is same,
of course what is the content that is inside the format
would be tweaked based on
if it's more aligned towards coaching
or it's more aligned towards training.
So anyways, here are three elements that you need
to create a great group training or coaching program.
First is content.
Content is basically what is it
that your clients need as solution
when they're signing up with you,
and what is the process, what are the steps,
what's the training, what's the conversation
that you need to have as a community
in case of coaching and if it is the training
kind of system, then as trainings.
What's that system, that profile,
that process that leads them to the outcome that they want,
that's the first and the most important element.
Which is content, what is it that you're really giving,
what are the tools that you're offering,
what is the training that you're offering,
what is the program that you're offering,
what are the videos, audios, workbooks
that you're offering,
what are the exercises that you are taking them through.
That's the first element
and is probably the most important element.
But here are two other elements
that are extremely critical to create
a great group training or coaching program.
The second element is community.
So, a lot of times, coaches ignore
and they think it's only about getting
the results by themselves,
but know that everybody wants to contribute
and everybody kind of feels connected
and stay if they feel that they are a part of a tribe,
and they're not just interacting with you.
So creating a community, in most of the cases,
in most of the trainings
unless you're doing about a sensitive topic,
is a great idea.
Communities can be built very simply
using channels like Facebook, Google+ or
any other community software.
What you're trying to do is just giving people
a platform to be able to interact with other people
who are at the same place
or may look for same kind of results
that you are looking for.
And when you provide that space
what also happens is,
because people start to help each other,
it takes away the burden a lot of times
from you to not always be on the ball.
Sometimes you could just have somebody else
take care, within the community, of each other.
Sometimes it's just about being able to show support
to your clients, and that can happen
with the help of the community.
So that's the second very big element,
very important element, is to build a community
along while giving content
so people can also work together.
Let's say you give an exercise,
now they can come together
and actually do the exercise
because they also have a really strong community.
The third thing, the third element
that really makes a great
group training or coaching program,
is communication.
A lot of times what happens is
somebody who signs up for a group training
usually kind of forgets after some time,
because this is on and on, right?
You want to make sure that your group training programs
are at least three months, six months, nine months,
or forever, they are like a subscription program almost.
And if that's the scenario,
if they're not reminded of
the results that they should be achieving at that stage,
if they are not reminded of how they're
benefiting from that program,
sometimes they tend to forget.
So communication with your client
is also extremely important.
So, three elements:
Content, Communication and Community.
These are three things that if you have
in training program, you should hopefully
have a great result with your clients,
in a group setting,
and should be able to monetise much better,
because you are putting the same amount of time
but now you are interacting with a lot more people.
Ok? So just imagine,
a group training program may look something like this.
Let's say if you were a business coach
or a business consultant, or a business coach
let's just take a business coach as an example.
You may want to do a six month program
that allows people to go from nothing
to starting their business, for example.
Month one, maybe you just giving tools and trainings
around how to start your business,
and then it could be a community where
people get to interact with each other.
There might be repeated communication
about making sure that they do their exercises.
Month two can be something, month three something,
four something.
And that's how you can build
your community group training program.
It could also be very generic about
how to live a better life, for example,
or productivity or losing weight.
It could be a great product for actually fitness coaches
because here you can actually track
with a group of people who
may not be able to afford you personally,
but they definitely can afford you in a group setting.
Because you can enrol hundreds of clients in one go,
and then charge them much less fee,
also giving space for once these clients
actually have that benefit from you
and have experienced your coaching in a group setting,
sometimes might want to actually become
personal clients of yours.
So, anyways,
just wanted to quickly share with you
this simple structure that you can take
and implement in your product,
and create a group training,
or a group coaching program,
really fast, effectively,
and add it to your portfolio
which your clients would be very grateful to see.
Alright? I hope you have a fantastic day!