So you listen to Sty Lopez, you listen to Sam Ovens. And they're telling you start
a Facebook ad agency. Okay. Now, I've started a Facebook ad
agency and my Facebook ad agency grew to over a hundred and forty employees. And
I'm going to tell you exactly how you can start a Facebook ad agency and grow it
in this video. Let's do it.
Facebook ads. They've treated me really well. I've been doing them since 2011.
And I've made a lot of money as both an agency and as an affiliate marketer.
Using Facebook ads. So, really, really love them.
Now, I started the agency but with my partner Steve Weiss. Who has gone on and
I don't work with him anymore. But he rebranded the agency is Mute 6. And
he's grown it to over 140 employees. It's the best Facebook
marketing agency around right now. Now, I'm going to go over some techniques of how
you can build your own Facebook marketing agency using the tactics that
I and and Steve used to grow our agency. Now, the first step is you need to either
be an expert or you need to find an expert in Facebook advertising okay? To
be an expert, you can go through a lot of courses but really, I would suggest if
you need to get your hands dirty. So, you could work for another company, work
for another agency such as Mute 6. And learn Facebook ads from people
who are masters of it doing it every day. Experience is the best teacher of them
all. Or you could find an expert and just mark up their services. Now, when you're
marking up somebody else's services. As an ad agency, in general, you should be
seeking to do 100% markup of whoever services you are selling. Okay?
100% markup. So, if they're charging $20 an hour, you are selling
their services for $40 an hour. If the person is charging $50
an hour, you are marking up your services to charge $100 an hour.
That's as an agency, standard practice is you mark up by 100%. That
might send a lot a lot. But the rest of money needs to be used for operations, it
needs to be used for office space or it needs to be used for equipment, insurance,
legal fees, lead generation, marketing, meetings, conferences, booting. There's a
million things involved in starting an agency. So, just make sure. Don't
shortchange yourself. You should only ever be marking up people's labor and
time at 100%, if you're running an agency. The second step is you
need to identify where your clients are. Okay? Identify where they are and where
they are going for help. Where are they currently going for help?
Now, for Facebook ads, I'll tell you from experience. There's a few places people
are going for really any marketing help. And I'm going to list out a couple. I'm not
going to actually draw it on the board. But you can just pause the video or replay
this section. I'm going to go through them, okay?
One is Quora. Quora. Q-O-U-R-A. People, usually, pretty smart people who run
businesses are asking questions on Quora. It's a question and answer search engine.
And you can find people that are asking questions. They're saying, "How do I make
my Facebook ads profitable? How do I advertise on AdWords? How do I do
whatever?" And you can go in and you can just answer people's questions for them.
Same thing with Yahoo Answers. But Quora team seems to attract a really
highfalutin type of you know business owner investor-type person. So,
you can go on Quora. Answer a bunch of questions. You'll get authority on there
and it'll come back to you in client's. I remember we got you know, some clients
for my agency at the time from just people finding our answers on Quora. And
saying, "You sound like a smart individual I want to pay you money to manage my ads."
Another place people go to to find information about subjects is YouTube.
YouTube is fantastic. If you put up how-to videos, "How to advertise on
Facebook? How to advertise on Facebook's for e-commerce companies?
How to advertise on Facebook for lead generation companies? How to make take
advantage of the lead forms on Facebook? How to take advantage of the Facebook
messenger chat bots?" These are all videos. You could post, you could show off your
expertise and people will naturally be attracted to you like flies or sorry.
Like bees are attracted to honey or whatever so that you can get more leads
and more clients. Just by identifying them and addressing their problems.
Another place is forums. Okay? There's a lot of forums on the internet where
people, their niche forums, usually you have to dig around and search and find
them. But a lot of people have a lot of tribes. I have my own tribe of affiliate
marketers. If you're selling a business opportunity, could go in there and try to
sell it to them. My forums closed off because I don't want people doing that.
But the point is there are forums and Facebook groups where people ask
questions about Facebook ads. My friend, Tim Bird for instance. He runs a Facebook
ad agency. And what he did to get clients is he started a Facebook group called
Facebook ad buyers. That group now has over 80,000 people that buy ads on
Facebook, that have joined his group to learn how to buy ads better on Facebook.
Now sure, some of those 80,000 people are probably employees or probably just
messing around on the internet trying to find ad tactics. But there are a lot of
clients in there. And if you just say one out of every hundred people in that
group runs a business doing Facebook ads, that's over 800 potential clients. He has
an endless and it's much more than that for him. He has an endless supply of
potential clients for his business. And since he started the group and he
moderates it, he is the authority on all things Facebook ad related within his
group. Great strategy. Another way is help desks,
okay? So, if you... Let's say you use Salesforce or Infusionsoft. Different
CRMs. You know, different CRM or even Facebook ads. If you go on Facebook Ads,
you'll see there's, you know, you can usually write comments or people post up
questions. If people are asking questions about Facebook Ads, you can answer their
questions on Helpdesk. Again, part of this is about
where are your customers going when they are in pain? When they're looking for
answers to these things. Other places can be business associations or business
meetings or conferences. Such as I was just at this conference called Funnel
Hacking Live. It's for people users of Clickfunnels. There are 5,000 people
there that many of them advertise on Facebook because we're all running
marketing largely ad online advertising related businesses. So, a lot
of us are looking for help with Facebook Ads. I hired 3 Facebook ad agencies
at that conference. Okay? So, just because there are other Facebook ad agencies at
some place, doesn't mean there aren't people like me who will just go
to a conference. I literally just went there to find more ad agencies to hire.
Because I figured if somebody is there, somebody attends this conference, they're
smart, they're looking to learn, they're involved in the community, they're used
to working with clickfunnels. And they'll need to know how to work with
clickfunnels if they also want to do my Facebook advertisement. Great place. But
you know, for instance, other CRMs I'd say Salesforce or other you know
Infusionsoft. Salesforce and Infusionsoft or CRMs that focus on either companies
that have sales floors or companies that have like marketing operations.
And if a company has a sales floor or a marketing operation, they are a direct
response company and they measure dollars in dollars out. Or they they have
a significant presence and they have a lot of money to spend on advertising. So,
those are great places to go. Now, once you've identified where your people
are, what you want to do is you want to give value. Okay? This is the nature of the
world. It's if you give it, if you give value it will come back to you. But again,
don't be egotistical and try to give value to people who don't want it. Part
of this what we did in identifying is we're trying to identify where people
want to learn more about Facebook ads or where they want that.
Now, to give value, ways you can do that is I sort of answered it. In number 2,
is answering their questions. Answering their helpdesk questions. Going on there
and just saying, "Hey man, here's how you to optimize that ad campaign more." If
somebody said, you know, posted in that Facebook group I mentioned. And they said,
"Here my stats in my ad campaign. I can't tell how to lower my cost per lead
anymore. Can you give me anybody here give give any insight on what I could do
to better advertise?" And if you write a really good response and tell them
exactly how they can lower their cost and increase their business,
maybe that guy will hire you, maybe he won't. Maybe other people who view that
post and view your answer will hire you. It's a way of putting yourself out there
and helping others, okay? And it's not salesy because you're putting your best
foot forward. Other ways are you know, if you if you're, doing speaking. If you're
speaking at local meetups. You know, one thing I did was around LA, I would...
There's a lot of different meetings every single night. You know, in my area
which is the tech. I live in Malibu now. But it's very close to the tech
community there. And a lot of businesses are trying to find more users and more
installs and more customers. And people, there are a lot of meetups about
how to do marketing. So, I would speak at some of those and I just go, you know, I'd
speak and I'd say, "Hey, here the 5 things you need to know to get more
results out of your Facebook ads without spending an extra dollar." And people
would suck it up and you know I'd get some clients out of that. Because people
would say, "Hey, that's smart. I have more money than time. I'd rather just give you
my money and for your time to do this for me." I'd say one of the best ways. And
this is a staple of what I did is in terms of giving value, probably the most
powerful way to really close a client is just go in, get access to their Facebook
account and do an audit, okay? Just say, "I will do a free audit, I'll do a free
run-through of everything you need to do to make your Facebook account better." Or
just say, "Hey, let's meet up at... If you're close. You know, say let's meet up at a
coffee shop and I'll look at your Facebook account and see if I have any
ideas of how you can do it better." That's the best approach. That's
what my partner did. You know and he closed really big deals. But going
about it that way and just leading with your best foot forward and giving a lot
of value with a free audit is... Getting in somebody's account is always
the best way to do things. Especially if you link your accounts. And then you do
an audit, that is a layup. That's the easiest way to close a deal. And also, it
puts you... You give them value. You know, some people might say, "Hey,
thanks." If you approach everything without that desperation, you're like, "I
want to close a deal." If you just do it kind of like, "Okay, like maybe this one
will go. Maybe this one won't." And you give somebody you know a couple page
write-up on what they can do to improve their business. I mean that's phenomenal.
That's phenomenal. Not enough people are doing that anymore.
And you give them a write-up and you say, "Hey, let your own team implement it. Or if
you don't want if you want our team to implement it, you know, we can we can talk
about pricing." But you know, you leave it in their court. Say, "Hey, I hope that
helped. You know, you're a cool guy run a cool business. Let's uh... You know, if you
want any more info, hit me up and you know put together a package for you.
Leave it like that. Never, never, never go into that hard closing. At least that's
always been my styles. Really make it buddy-buddy. And you know, I even liked,
you know, if I was going to do deals, hang out you know get a beer. You know, you
don't... Things don't need to be formal. Things don't mean to be like closing
people in a conference room. If you're trying to close a big client for your
facebook ad agency, go to a cigar lounge and just smoke cigars. And you know, chat
and chat about you know how kids are crazy and you know politics is nuts. And
you know... And say, "Oh, yeah. I like you, you like me, let's do business together." Very
chummy. Another very powerful way to get yourself out there. And this is probably
the most powerful way. It's case studies. If you post up case studies, if you post up
let's say a 2 page write-up of, "Hey, here's where a Facebook account I was
looking at was before I started working at it." And you say, you know, their cost
per sale was took him $20 to get a new customer. And it, you know, the
average customer value was $30. And it cost them... You know, and they were
spending $10,000 a month and their ads were getting a 3% click-through rate.
Whatever you're talking about, you lay out what they're advertising looked like
before you came in. In one page. And then in the second page of a PDF or whatever.
You lay out how their advertising looked after you went in and changed around
things. And you talked about what you did to get that result. That blows the socks
off of people. People will read through case studies ALL. DAY. LONG. Because you're
showing people real results. Now, one of the reasons people subscribe to my
channel is because I actually go in on my computer and I show people how to do
advertising. They don't just talk about it like I'm doing here. And by the way, if
you want more videos... If you want to see some really cool videos on some actual
advertising being done live, I'm going to have my assistant throw up a link here
to a playlist I have called the Art Of Copywriting. Now the Art Of Copywriting
is with my friends Carlos Cruz and Ronnie Sandlin actually writing ads and
advertising them live. They're kind of long videos but they're really exciting
if you want to get into affiliate marketing for instance. But giving value
with case studies and audits is I'd say the most powerful thing. What did you
find the most interesting? Was it about how you can find an expert and markup
their services? Was it about how you can you know the places where you identify
potential clients for your Facebook ad agency? Or was it the fact that you know,
how you can give value with free audits or case studies or whatnot? Let me know
in the comments what was the most valuable. Also, make sure you subscribe to
my channel if you're interested in learning more about online businesses
and ways that you can make money. When you subscribe to my channel, you'll get a
free course on how to do affiliate marketing. And make sure to hit that
notification bell. Just slam it because I do a frequent or infrequent livestreams
where I give away insane prizes.