- [Andru] This video is brought to you by Setapp,
a cross platform suite of apps that keep you productive
and help you find your flow.
All right, I am waiting for a FaceTime call
from Craig Federighi,
Apple's Senior Vice President of Software Engineering
to talk about WWDC 2021.
And in particular, I want to ask him
about the cohesiveness I noticed during the Keynote,
as it pertains to all of Apple's various operating systems,
specifically in one key area.
And it looks like here he is now.
- Hey, Andru. - Hey Craig,
how are you doing?
What's going on?
- I am doing all right.
- Good to see you - This is exciting time
of year for those ones.
- Yes, yes.
- Hey, I'm so glad it's actually you
and not the Craig from the opening of the Keynote.
I was a little worried but who I was going to get
- I got to meet that guy.
I don't know.
He looks pretty,
he can really shred.
I was very impressed with that.
- I didn't doubt his musical skills,
I just, wasn't sure about his software prowess
and I'm happy it's you.
- Yes. I don't know. (Andru laughing)
I got to look into that.
- So how are you feeling post Keynote,
seeing all the feedback
about all the new upcoming software releases?
- You know, I've barely had time to take it all in
but this is always an exciting time,
we work with all of this stuff kind of in secret.
Can't even talk to our friends and family about it
and now we can finally,
start the conversation.
So it is, it's an exciting time.
- Of course, of course.
So, hey, I know we just have a few minutes here
so let me just jump in to my main question.
Watching the WWDC Keynote, it seemed very apparent
that a major theme this year for iOS, iPadOS, MacOS,
and even tvOS is Social Togetherness.
We see it in features like SharePlay.
We see it in the Shared with You row
that's featured in several apps.
And even at the ability to now invite people
who are on Android or Windows PCs
to participate in FaceTime chats.
So can you talk about how Apple kind of sees this group
of features bringing people closer together?
- Yeah, that's certainly was in our thoughts
this year, we have so many ideas that
come up over time, even over a years.
And then there comes a moment where it feels
like suddenly we can connect them all
in a meaningful way and they're right for the moment.
And we go for it.
And this year was one of those.
And I think with so many of us
apart having to connect over distance,
we were craving that connection
and that ability to kind of be together virtually
but still share things with one another
and to have all that like context for connection.
I find that people will send me news articles
or send me a podcast and it kind of flat,
they send it I'm at work,
I'm in the middle of something.
- Sure. - I don't think about it.
I don't get back to it. And we thought like, well, gosh,
what about when the time I'm in the Podcast app
looking for something to listen to,
or the time I'm in the Music app or in News,
there it is.
Well now I'm going to do it.
And when I do,
I'm suddenly thinking about,
Oh that's something that Andru shared with me
and let me listen to that.
And now we have something to talk about next time we connect
or when we're talking live and we say, Oh, you know
you mentioned that like, can I show you this?
Because it's that live conversation
bringing that impetus
to want to suddenly
play a song or show someone a video.
And so these were the kind of moments we all were craving
and that we were talking about.
And so being able to finally put them all together
in software, it was a thrill.
- Sure. And I know you guys probably
have a huge drawing board of things
you want to add to the software.
Why was now? And I know it was obvious,
but why was now the right time for
this particular set of features?
- Well, I mean, you're right.
I mean, some of these things
truly have been things we've talked about doing
four or five years ago and said,
it's not quite the moment, but this is,
this is more kind of,
cause we we tend to work thematically.
We want to not just dribs and drabs of little things,
but more if we can pull something together
to be bigger than the sum of its parts,
then that's the moment to really go for it,
connect all the threads.
And this year with the pandemic,
with how we were all living in this new way,
it was causing us to kind of look at our devices
in a new way, what we wanted from them,
and we want it from experiences online.
And suddenly it was very clear
that all those ideas in the past
were now the most important things we could be doing.
And we took them and we amplified them and we ran with them.
And well, you've seen what we've come out with
and we hope as people start living on them
in their own lives, that they resonate,
the way they did with us as we were designing them.
- Absolutely. Okay, so before I let you go
I want to give the viewers a chance to get to
know you just a little bit better,
a peek into the man behind the flawless head of hair,
if you will.
If you and I were to start a SharePlay session right now,
what video would you personally choose to let me know
more about you?
(Craig laughing) - Well, I hope you'd be
interested in learning about our latest Swift APIs,
because I do have queued up
the What's New in Foundation talk
that was just released for day two of WWDC.
And it's next on my list.
And I think we could enjoy watching it together.
(Andru laughing) - The excellent Craig answer,
Craig Federighi thank you so much for joining me
and taking the time.
- Hey, wonderful talking to you.
Hope we can do it together in person sometime.
- Absolutely.
- All right. See ya. - Bye!
- Okay. There, you have it from the man himself.
I am very much looking forward to the SharePlay features
and the Shared with You features across iOS.
Then before I talk about why,
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Right now, back to the features I talked about with Craig
just a couple of minutes ago
and why I'm so excited about them.
The main reason is that these are features that just about
anyone will be able to use and enjoy.
It's not a niche feature off to the side
and it's not a feature that's just for techies.
This is a feature that brings anyone closer together.
And I think we've all been there where someone
has sent us something in messages, whether it be a podcast,
a show to watch or a news article,
I've certainly been there.
And then you want to go find it later,
it's in an active group message chat,
and there's just endless scrolling,
trying to find that piece of shared content
and search doesn't work
because you don't even remember what it was called.
So the fact that Apple is just going to be surfacing
this stuff all across its various iOS apps
is something I am very much looking forward to.
And of course that SharePlay feature
allowing you to enjoy content synced up
with your friends and family sounds awesome.
And potentially even nicer.
The ability to do screen sharing is going to
make it way easier for those of us
who are called upon to help to offer tech support
to friends and family as well.
iOS 15, iPadOS 15, tvOS 15, macOS Monterey
and watchOS 8,
all watch out later this fall.
But of course in the meantime
I'll be bringing you deep dives
into everything Apple announced at WWDC.
So be sure to hit that subscribe button,
so you don't miss any of it.
Thanks for watching as always guys
I appreciate your support.
I'm Andru Edwards
and I'll catch you in the next video.