What's up brand builders! Stephen Houraghan here of BrandMasterAcademy.com and in
this video you're going to learn the most effective personal branding
strategy that you can use to build your own brand
and more importantly to build a network of followers
that are waiting to return a favor.
now if you're new to the channel and you want to build brands that go beyond the
visuals using strategy psychology and creative
thinking then you're in the right place hit that subscribe button and the
notification bell and you'll be well on your way
now this channel is built predominantly on business branding and business
branding strategy and in the last 10 years or so personal
branding has really become increasingly important
today you rarely see businesses that exist in
a silo and brands that exist in a silo without a personal
brand attached to it certainly not in the small business world and when you
think about individuals and their personal brands
and you think about their connection to business brands then
every business brand has a potential army of micro brands
out there in the market representing the bigger brands so
today you really need to understand the relationship between
a business brand and a personal brand and you really need a strategy to go out
and build that personal brand and that's what I want to talk about in this video
I want to talk about the most effective strategy that you can
use to build your own personal brand and those lines between
business branding and personal branding are becoming more and more blurred
because when you think about it at the end of
the day business brands and personal brands they share the same goal and that
is to make what the brand has more
appealing to the audience by shaping perceptions and making human
connections but forget about business branding and
personal branding and B2B and B2C for a second branding in its
entirety is all about humans it's all about
making a connection with another human understanding exactly
who that audience is where they're going what they're trying
to achieve what challenges are in front of them that they need to
overcome and then helping them helping them overcome those
challenges on the road to success and ultimately
helping them to achieve what it is that they want to achieve so
the number one strategy within personal branding is to be as
helpful as you can possibly be now we absolutely
hate being sold to as people as consumers and it seems that
each and every day we're trying to be sold to at every single corner whether
it's in your Facebook feed or your Instagram feed
or being interrupted on your TV ad or your
YouTube video or even flipping through a magazine
there's always a message in front of you trying to get something from you trying
to take your attention but when you flip the switch
on that and you stop being a taker and you start giving that
is a breath of fresh air and it's a noticeable difference when
you are seen time and again in the marketplace whether it's on
your social feed or within a blog post or in a video and you're giving you're
helping you're trying to help the other person on the other
side of that camera or on the other side of that blog post to
overcome a small challenge then they'll remember that they will
bank that and if you actually help them if you actually give them some knowledge
or some information or a strategy or a technique
that they can use then that's when you start to build that trust you start to
build that brand equity and they will remember
that you've helped them now I read a book a few years ago that
had a major impact on me and really led me to shifting my own strategy and
that was The Thank You Economy by Gary Vaynerchuk
now this really helped me to take a step
back and look at what I was actually doing and I analysed myself and I asked
myself am I a giver or a taker and I realized
that I wasn't really giving anything to the market I wasn't really contributing
I wasn't really going out there and helping people and that was a big
eye-opener for me and that was a change and a shift
in my direction so I took a step back and I took
a new approach and from that moment on everything that I did went through this
filter of are you helping people so every blog
post I did every video I did every social post I did it
went through that filter and that is my strategy now my strategy
is to go out there and to give and to be as helpful as I
can possibly be and I'm starting to get the rewards of
that now I'm starting to get personal emails coming back to me and
comments of people thanking me and giving me examples of how my
information or my techniques or tips has helped them
in their day-to-day lives or within their business and
I can start to see the rewards of that and I know now that this is only
the beginning because this is now my strategy my strategy
is to give and to be helpful and I can slowly see that snowballing
and I know that this as I said is only the beginning because this is a strategy
that I'm dedicated to and this is a strategy that I know will
pay dividends long term now look I'm not coming up
with anything groundbreaking here this is not a new-fandangled strategy
that has just been thought up of by me or by Gary V
this is something that has been around
for literally millions of years if you think about
what we gravitate towards as people what you gravitate towards in your life well
it's people who give and if you think about the people who are most
valuable to you in your life well then they are a giver
in your life in some way shape or form they give you
their time or their energy or their attention or their efforts and they
contribute positively in some way shape or form to
your life this is nothing new this is a timeless
strategy so if you are building a personal brand and if you want to
contribute positively to the lives of your audience and you
want to help them on their road to success
then focus on being the most helpful person that you can be
and your success will take care of itself but I'd love to hand it back over
to you I'd love to hear from you about your experiences or
your challenges are you building a personal brand
at the moment and are you struggling to break through or
have you built a personal brand that's now starting to gain traction and
are you using this approach and what effect has that had on
your personal brand I'd really love to hear from you in the comments
if you like this video give it a thumbs up hit that subscribe button and the
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out if you want actionable brand strategy tips and
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well so jump across and get stuck in but as I
said I would love to hear from you I'll do my best to answer all of those
questions all of those challenges until next time brand like a master and
I'll see you in the next video!