- You wanna know how to price your coaching
or service offering the most efficient possible way,
so you can get to $100,000 fast?
In this video, I'm going to show you
how to confidently increase your prices
to 2,000 or even $10,000 per client.
This is for you if you already have an offer,
but you feel like you're not getting paid enough.
This is also for you if you're just starting out
and you're wondering if anybody would even pay you money,
let alone four to five figures.
We'll talk about two major factors here in this video.
Number one, the mathematics and statistics
behind proper pricing,
and number two, the psychology behind proper pricing.
And at the end of this video,
you'll be able to confidently
increase your prices right away,
no certificate, no funnel, no ads, no social media spam,
you don't need any of that.
So if you like the idea of making six figures a year,
even if you're relatively new to coaching
or service providing, then this video is for you.
(upbeat music)
So I've been in the industry for a decade now.
I've built and scaled two seven figure businesses myself,
I've toured the world with coaching four times,
I've built two A player teams,
we've helped over 1,735 clients
build and scale online coaching
or service providing businesses.
We have clients making $10,000 a month plus
in impossible niches like stutter coaching,
guitar coaching, vegan coaching.
We also have clients who are a little further,
who are making seven figures this year.
And the point is,
even for my first business,
the dating advice business,
I've had people pay me 2,000 to $24,000 for my help.
So let me drop some uncomfortable, real talk here for you.
A lot of coaches and service providers
think they already know how to charge high prices
and make 10,000 or $30,000 a month,
but look, if you actually knew how to make that a month,
you'd already be making it.
Oh, and by the way,
you wanna know why I have so many haters?
Not because I'm in the Austrian Alps here
shooting epic videos like this,
but because I'm teaching the exact opposite
of what most business coaches out there are preaching.
I have such a unique background,
not only having the expertise in business,
but also in psychology and personal development,
that our stuff work so much better
and our client's results obviously speak for themselves.
But let's start with some mathematics here.
Let's say you wanna be making $10,000 a month
with your offer debts,
$120,000 a year.
That's a decent and realistic income for a beginner
in pretty much any niche.
And yes, if you're not making $10,000 a month as a coach
or service provider,
then something is wrong.
But that's okay, right?
That's why you're watching this video right now.
So absolutely no problem.
Now, what I see time and time again
is experts charging per hour.
And it kind of seems to make sense on a surface level
because that's what everybody's doing, right?
Wrong. (chuckles)
Let's have a look at the math here.
If you're getting paid 30 bucks an hour,
that means 333 hours to get to 10K a month.
That's 83 hours a week or 11 hours a day
working seven days per week.
You seriously want to work 11 hours a day
for seven days a week?
Come on.
Now let's not be ridiculous here.
Or let's have a look at the other,
the next stupid idea.
Hey, what if I sell a cheap video course,
an info product, so to speak.
Sounds cool, right?
Is it's passive income.
Let me tell you,
stay away from building cheap info products.
I mean, look at the math here.
In order to make 10K a month with a $200 info product,
you need to sell 50 people a month.
You cannot do that unless you have a big brand
with tens of thousands of followers.
Same goes for if you wanna sell $500 info product,
you need to sell to 20 people a month,
and for that, you'll also need to have a big brand.
And I know this because I used to sell info products,
and you know how big my brand was?
I had 150,000 followers on YouTube
and 50,000 followers on Instagram.
Do you have that kind of brand already?
If yes, obviously comment down below,
would love to hear from you.
I could probably make you even more money than that,
but I mean, who here honestly thinks
it's a good idea to spend a full year minimum
to build a brand like that without even getting paid?
I mean, do you have that much time?
Come on. Don't be ridiculous.
Like, I got clients within a year making $100,000 already
with like 200 followers on Instagram.
The thing is, info products per se are not something bad,
they're just a horrible choice if you're starting out
and don't have a brand yet, right?
Let's get you 10K a month first
and then we can talk about using info products
on top of that.
So let me present to you the solution to you here, right?
Simple math,
and I'm telling you, numbers don't lie, right?
This is gonna open your eyes,
you'll never have a shred of doubt ever again.
So let's have a look at the following numbers.
You can sell a 1K premium product 10 times,
or you sell a 2K premium product five times,
or you sell a 5K premium product two times,
or you sell a 10K premium product one time.
And here's the kicker though.
Write the following thing down in your notes.
It takes the same time and effort
to sell a $200 info product
as it takes selling a premium product.
So why not working with less clients
while making more money, right?
(upbeat music)
Hey, Scottie.
(cameraman laughs)
So with math out of the way,
let's look at pricing psychology,
and this is really stuff where my years of experience
in dating and personal development coaching come in handy.
Nobody's talking about this because nobody knows about this.
Have you ever thought you can't increase your price
because some competitor does it cheaper
or some guy on YouTube does it for free?
Following truth bomb.
Forget about competing with price.
It's a lose, lose race.
I mean, ultimately,
you'd be forced to offer your service for free
and that's not gonna help you with your business goals.
Will it?
So on top of that, (bell rings)
if you try to just go cheaper,
what kinds of clients will you attract?
Cheap clients.
Cheap clients that want a quick fix,
and cheap people don't value coaching.
You've probably even experienced that firsthand.
So let me share with you two magic psychological tricks
that you can apply right now
that really show you black on white,
how you can already increase your prices
to minimum $2,000 per client.
Number one, reverse psychology.
Instead of participating in the endless race
towards the bottom
and trying to make yourself cheaper than the next guy,
like all these sheep are doing,
you go the opposite way and say,
I'm not gonna charge 50 bucks for some e-book
or info course,
I'm gonna charge high prices,
work with a few select people
who actually want to get results.
I mean, who here honestly
wants to buy a cheap program anyways?
Idiots want that.
People who don't even wanna execute.
So whilst thousands of coaches in the same niche as yours
fighting for the masses of low quality clients,
you can just lean back,
enjoy working with three, four high quality clients
that pay you a ton of money and actually appreciate you.
And that brings me to psychological trick number two,
clients ultimately don't care about the price,
they care about the value.
Think about it.
How can you tell the value of a Rolex?
A Rolex is heavy,
you're looking at the materials,
you can tell the materials are high quality,
materials itself are valuable.
You can touch it, you can feel it and so on and so forth,
but how can you tell the value of coaching
or consulting service?
Most importantly though,
let me share with you
the most fundamental psychological truth
when it comes to coaching or service business.
Write down the following sentence
to really hammer in why you need to charge high prices.
A premium price attract premium clients.
Spending 2,000 to $10,000 on a coaching or service
is the same thing for an affluent person
as spending 200 bucks is for a cheap person.
It's the exact same psychological process.
So why not focusing on the premium affluent people then?
Right?
So let me summarize.
Here's why charging high premium prices
and focusing on the underlying pricing psychology
works so well.
Number one,
you're not competing
with the thousands of competitors out there
that are trying to underprice each other.
Number two,
the quality of your work
instantly gets recognized more easily
because your prices reflect that high quality.
And number three, it's the perfect way to start
before you have a big brand,
since it's much easier to get to 10K a month
with only two to five clients.
And number four, the people you attract
are much higher quality.
They really appreciate you and your service
and they actually execute and get results.
And in most cases,
people end up getting nonstop referrals
from these happy clients.
So they end up making 10K a month even more easily.
It's what we call the flywheel effect, right?
So when you make the decision to implement these steps,
but you're wondering how exactly
that can be applied to your niche and your offer?
Then I invite you to book a free consultation call with us.
And on that free consultation call,
you'll be talking directly to an expert from my team.
We'll have a look at your business or your business idea,
and we'll have a look at your goals,
and we can tell you how exactly you can bridge the gap
from where you are right now to where you want to go.
We'll tell you the exact implementable steps,
no fluff.
We're quite known to be very heavy on the real talk side.
You probably know this already.
And in this free consultation call,
we'll give you tons of value that you can already implement.
And if we're a good fit for each other,
we'll also offer you to become our client,
but even if not, there's absolutely no pressure.
We might even refer you to somewhere else that can help you.
So ultimately, there's absolutely a no brainer for you,
it's nothing that you can lose.
All you have to do
is you click that link down description below,
it brings you to an application page,
you fill that out and then you book the exact date and time
where you want us to call you.
Call is totally for free,
no hidden international costs whatsoever.
I'm gonna sign off for now
'cause the sun is going down
and it's getting really, really cold
here in the beautiful Austrian Alps,
and I'll talk to you soon.
(soft upbeat music)