today I have some tips on how to become a better designer that you need to
consider before applying any color to your designs also making today's video
possible is Surf Shack which is a nifty and a reliable VPN provider as freelance
designers or a graphic designers in general it pays to have all of your
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using colors effectively in graphic design is not about throwing whatever
colors match your work it has a lot to do with balance in other words the more
colors you use the more complicated it gets to balance your design it is
important to have a kind of running theme throughout your design in terms of
color so as you can see here I have a red and a black theme complemented with
white across my entire design there are small areas of red throughout the design
which helps to carry the viewers eye from each design elements and it just
ties everything together neatly and professionally you can also see the dark
hues in the photograph itself match up with a black graphic surrounding area
this is just a three color theme and it works really well there's no need to
able complicate things when using color if I show you the very same design but
with a complicated and messy color theme you can see how different it looks when
it's side-by-side to the original design so find a balance and don't complicate
things too much when you use color
contrasting colors is also balanced when it's used in the right manner
establishing the right contrast of colors can make or break your design you
don't want to use colors that conflict with each other in such a way that's
confusing or irritating to look at so take this example on screen now it most
likely is gonna start to cause you in I age and that is never good for any
design elements it's crucial to work with complementary colors that don't
cause the strain on the eyes you also don't want to work with colors that are
very similar to each other so like red and orange for example as these render a
designer turn off to the viewer and it's just not pleasant to look at when
they're combined together
one of the easiest ways to form harmony when using colors is to use a monochrome
design now to create a monochrome color scheme just pick one spot color and then
adjust the saturation values making a lighter or darker to make different
variations it's really an easy thing to do and it can make your design look
really awesome and if you want to learn more about the color groups such as
monochrome analog etc just let me know in the comment section below of today's
video but yeah monochrome is a really easy way to make your design look
awesome each color that we see evokes an emotional reaction to a viewer and these
emotions are built into our human nature and also the societies that we live in
each color has an instinctive psychological response and on-screen now
are some of these responses so when you choose colors for your design be aware
of where each color saying to the viewer on a conscious and subconscious level
you don't want to give off the totally wrong impression or message via the use
of color this is most crucial when looking at logo and brand designs but
the emotional impact of colors should be taken into account on any graphic
designer you make
so when creating a graphic design make sure that you present a contrast between
text and a background color this ensures legibility of the text which is really
important to convey your message effectively and professionally
the contrast should be presented between darkness and lightest of each color
having colors that clash and then contrast well call this text to be
jarring on the eyes and even in some cases can induce literal headaches so
make sure that your text is able to do its job and nice to be read first and
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once you use that link but yeah thanks for tuning in and I hope you learned
something today on this video on using colour as a graphic designer
be sure to have a great day and also like and share my videos on social media
and until next time there's on your future today peace