Five YouTube Tips for Beginners. Now, if you're just starting out on YouTube,
then I understand it could be challenging and even frustrating to really grow your
YouTube channel because every YouTuber goes through a process at the beginning of
putting out content, publishing videos, but nobody really cares, right? Your videos
aren't getting views or YouTube channel hasn't been established yet in YouTube.
You don't have any subscribers or anything like that. You have to go
through a process at the beginning which takes time to really build your YouTube
channel, get followers, get subscribers and ultimately get views. While
there's a lot of different strategies that I can share with you in this video, things that have worked
for me now to get to the point of where I'm at which at the time of this video is
around 75,000 subscribers, over four million views,
understand that the beginning phases for me were very slow. It's
almost like the grasses are growing, and then all of a sudden just sky rockets, and that's
the phase that I'm at right now because I've published so many videos and I've built up
my YouTube channel to have such an authority in the eyes of YouTube that
my videos rank really well on YouTube. YouTube does a lot of
promotion and marketing for me. When you're first starting out, there's a lot of
things to focus on but I really want to focus you in on I believe the five
most important things, these five tips that can help you get started. If you're someone watching
this right now that's brand new to YouTube, maybe you're considering starting a YouTube channel
or maybe you've already got a channel set up but you're at the beginning phases, you
really want to know how to grow it, I think these five things can really help
you over the long term if you focus on them. Again, understand it's a
long-term process. It takes time to really grow your YouTube channel.
Maybe I'll do another video for those that are a little bit more advanced. I'll share
some tips and tricks on another video. Make sure you subscribe by the way to
get access to that next video. The five tips that I have, first thing is really
simple which is basically just do it.
It might sound really simple and very rhetoric, but the truth is, is that
publishing YouTube videos is very easy, and what holds people back is they make
it harder than it needs to be. There's a lot of barriers that people have about just
putting themselves on YouTube,
just getting behind a camera and actually putting themselves out there.
I understand it could be scary. I can understand you might be nervous about that and you
might have some fears of failure and rejection and all these things.
Really overcoming that is really the first step in having success
on YouTube. Getting outside of yourself and not worrying so much about you. Focus on
serving other people. Understand that you're creating YouTube videos not for yourself.
It doesn't really matter how you look in your videos.
A lot of people, they are so insecure about how they sound or how they look, and
all those sort of things that most people don't even notice. It's all in your head, guys.
Most people don't even notice a lot of the things that you're so worried and
insecure about. You have to really get outside yourself and just do it.
Other barriers that hold people back is they believe they need the
right camera equipment. They need to have a really expensive camera,
a microphone and all that stuff. The truth is you don't. You don't
need any of that stuff to get started. I've been doing this for a
few years now, and as I started making money in my business, I invested in high
quality camera equipment and microphones and all that stuff. You have
to understand, I didn't start that way. I started back in 2012
just with a little digital camera and a stack of books. That's all I did. I just had a
stack of books in my room, put the camera there. I didn't know anything about
lighting, filming, any of that stuff. I just knew how to press a button and get in
front of the camera and start talking. Sure enough those videos, they're not
the same quality as what my videos are today because I evolved. You have to
understand that. You can't be a perfectionist in this process. You just
have to get started. Just record videos and put them out there. The
quality of the videos aren't as important as the content, what you're sharing
in the videos,
who you are in the videos. If you can communicate with passion, emotion
or be exciting or entertaining in some way, you're going to stand out regardless of
the quality of the video. In fact, the number one YouTube video that I've published
that's gotten over 700,000 plus views is on my morning
ritual, and it's a video that I did back in 2012 on my little digital camera in
my room
on a stack of books. During that video, my camera fell over. I didn't even edit
that out. I just went and just put the camera back and just started talking again. It
goes to show that was my most popular video. My quality and everything
has improved so much since then, and yet that's the one that has been the most
popular on YouTube. Don't let anything hold you back, guys. Don't have any of these
barriers or fears because understand, they're just excuses that are preventing you
from taking action. Don't worry about the quality. If you have a laptop
or a computer with a digital camera on it or webcam, use that. If you have an iPhone,
use that. A lot of my videos, like I have an expensive camera gear and stuff, but a
lot of my videos, I use my iPhone. Now, I've upgraded my iPhone since to the iPhone 6s Plus
which has a really high quality camera, but you don't even need that high quality
of a camera to get started.
I had videos where I'm out of focus, it's blurry, the sound is cutting out,
the lighting is horrible, and I still published those videos because I believe
that in those videos, there's still a positive message. There's some valuable
information that can still benefit someone. If one person can benefit
from my video, then I'm going to put it out there. I don't care what anyone else
thinks. If one person can benefit, great. I'm happy with that because I don't want
to have my fears or insecurities or issues hold me back from changing
someone else's life and someone else benefiting from that video. That's
really just the first step is just get outside of yourself, overcome these barriers,
these fears that you have and just do it. You get better over time. If you look back at my
YouTube channel back in 2012, I've gotten better every single month, every single
year. The more that you do it, the better that you get. Just do it. That's the
most important thing. Don't make any excuses. Like I said, just do it
frequently because that's going to help improve you and you're going to get better and better
at it over time. Next tip that I have is habit inconsistency. Going back,
the more that you publish, the better you're going to get a it. If you want to get to
YouTube, you have to understand, you have to commit to it.
You can't dabble with it.
You can't just publish a video once a month and really expect your YouTube
channel to grow. The more YouTube videos that you can put out there, the better. The
more frequency, the more that you're going to be rewarded by YouTube because YouTube will
reward you and they'll rank you better. They'll promote and market your videos,
the more frequently you're putting out videos. When I first started, I was putting out a
YouTube video about once every two weeks to once every week. Today,
I've upped that to almost everyday putting out a video. I'd ideally like to get to the
point where I'm putting out three videos a day. The more content you publish, the
better that you get at YouTube and creating videos. Also, the more
content you have out there on YouTube that has a chance of bringing in more
subscribers and reaching a lot more people. Consistency, frequency is
very important, and also the habit. You have to understand, creating YouTube videos
is a habit. Making sure that you're committed to it over the long term. You're not
going to see results tomorrow, a week from now or even a month from now but really, six
months and a year plus from now is where you're going to see the real rewards. I've been doing this for a few
years, and just now I'm seeing the big benefit and the real rewards of work that I
did three years ago. If you have that consistency, that habit of doing it and
just keep at it, you will be successful at this over the long term.
That's a very important thing. Understand that almost everyone else
that's out there on YouTube is taking them time to get to where they're at.
It didn't happen overnight. Just make sure that you have that consistency
and that habit, and you'll get rewarded for that over a period of time.
The third tip that I have is optimizing your videos for certain
keywords. A lot of people I know, they create a YouTube channel and they
come to me and say, "Okay. I've got all these videos out there. I've got my YouTube
channel, but I'm still not growing. I don't have people that are coming to my
videos yet. How can I get the views and subscribers and all that
stuff?" When I look at their channel, their channel doesn't have
anything that people are really interested in. You have to understand, people
go to YouTube to look or watch videos on certain subjects or certain issues or
certain categories or certain topics
and genres that are popular on YouTube that people are interested in. If you
publish videos on a bunch of content and information that nobody else cares about,
no one's interested in, there's no demand for it, people aren't looking for it,
then you're not going to reach anybody. You have to make sure that
you're creating videos for people, not for yourself, not what you think is
cool or your life, and all that stuff. I understand some people have success of
blogging just about themselves and everything, but for the most part to
attract people, you have to optimize your videos for what other people are looking
for. What are they searching for? YouTube is great because they're a search engine, the
number two search engine in the world. If you type in certain phrases or words
in the YouTube search bar, YouTube will give you different suggestions. For example,
if you go to the YouTube search bar right now and just type in the words how to, then
YouTube is going to have a drop down of a bunch of suggestions of exact keywords
that people are searching for on YouTube. You essentially especially at the
beginning stages want to publish videos on certain topics of what people are
searching for, what are they typing in, what are they looking for, and then try to rank
those videos on YouTube, so when people search for it,
your video will come up and people will click on it and want to watch it.
That's one of the best tips that I can provide for you and to help grow your
YouTube channel.
You can't just put out videos on whatever you want and expect people to really be
interested in that.
Especially at the beginning phases, one thing I love about the beginning
phases of a YouTube channel is you can almost do whatever you want because you don't
have any subscribers or followers and nobody really cares what you're
publishing. You can just start experimenting, putting out videos on a ton of
different topics and just see what gets traction and what really
takes off for you. Once you have subscribers over a period of time, you don't
really have the luxury of doing that as much because every video that you publish
is going to get a lot of views because your subscribers are going to see it. You
have to tend your videos over a period of time more towards your
audience as supposed to just wherever you want. That's why the beginning stages
is a great time to experiment and publish videos on all these different
topics and keywords
and different phrases, and just get a bunch of videos out there that can really help
attract people to you. Optimizing for keywords and typically, if
you want to optimize a video for a keywords, let's say it's how to
exercise, you'd put that keyword in the title of the video. You'd have that
keyword in a file name of the video. Before you actually upload the file, the file on
your computer, you do want to make sure you rename that video file to have the keyword
in that name.
Upload that YouTube. You want to make sure the keyword is mentioned at least
three times in the description of the video, and also in the tags section for the
video as well.
Very important. If you optimize it the right way, then you can rank for a lot of
different keywords on YouTube. I've got a lot of videos that are ranked
for a lot of really popular keywords that end up getting hundreds of
thousands of views.
It's about optimizing. This video right now, the title of it is
probably going to be Five YouTube Tips for Beginners. I chose that title because
before I even created this video, I did research on YouTube and I identified that
people are typing in the keyword YouTube tips for beginners. I'm creating a
video on that subject just on that topic, and I'll probably rank it on YouTube for
for it once I publish it. That's how I think. I still do that to this day.
I don't do that with all my videos as much now, but especially when I first starting
out. That is a really powerful strategy to attract people to you. Next tip
that I have is in your videos,
ask people for engagement. At the end of the video, ask people, "If you like
this video,
like it. If you didn't like the video, dislike it.
Thumbs up, thumbs down, I don't care what you do. Just show me something. Show me
that you're here. Show me that you're actually watching the video." Asking
people to like your video, asking people to subscribe for more videos. You can
just say, "If you enjoy this, make sure to hit the subscribe button and you can
get access to more videos that I'm going to be releasing." Ask people to leave a
comment.
Now, why is this important? This is important because the more likes, the more comments,
the more views, the more subscribers that a YouTube channel
has, then the better that your videos are going to rank in YouTube. YouTube will
market and promote your videos if they're popular, if people like them, if
they have high engagement. YouTube measures that base on likes, views,
comments,
shares, as well as how long the duration people are watching your video for.
These are all powerful things, and you want to get people to actually be
engaged on your YouTube channel in order for your videos to really take off on
YouTube. Having that call to action, asking people to subscribe, I find
that to be a really powerful thing. I've taken that to a little bit of a next
level by adding an end slate and a call to action at the end of my videos.
You'll probably see it at the end of this video. One useful tip as well, I'll just
throw in as a bonus is learning from other YouTubers. I've learned a lot
just by following other people on YouTube, and I watch different YouTube
videos. I learned a lot just by watching people that are more
successful than me. Make that a habit of yourself as well. Subscribe to
other YouTube channels and watch them. Watch how they're speaking, watching how
they communicate, watching how they create the titles and optimize their videos.
You can learn a lot just by observing other YouTubers. The last tip that I have,
tip number five or number six is promote your videos as much as possible. Share, share, share, share,
share.
You can't just put out a video and expect to do nothing else and really for
it to take off and people to find out about it. You want to share your videos.
You put so much time and energy to creating your videos, you want to put it
out there. Don't just put it out there on YouTube but share with people on
Facebook, share with people on Twitter, share with people on LinkedIn, share with
people on Google+, share it on your blog. If you don't have a blog,
create a blog and embed your videos because YouTube like that. They like it when you send
traffic from other sources to your YouTube video. You're going to get a lot
more views from doing it that way as well.
Even experiment with YouTube ads. That might be a little bit more advance,
but YouTube ads can be a powerful way to drive more traffic and get more views
for your videos also. Ultimately, your videos have to be good.
Make sure that your content is good, whatever you're talking about. Your channel
could be on
whatever. It could be on humor-related, comedy. In that case, you want to be
entertaining. If it's on how-to, nonfiction, step-by-step how-to
information, then make sure that the information is useful and good quality
because you can't just have a lot of crappy videos out there and expect to
succeed on YouTube. Your videos have to be good. When people come to your video, they have to
want to watch that video and actually watch it until the end. If they really
like it, if your videos are good, people will subscribe. They will want more.
You could do all the marketing and stuff you want for your
YouTube videos, but if they're not good quality, if you don't do a good job with
them, again, that has nothing to do with a camera equipment or the
quality, but it's the quality of you, of what you're sharing. Some people might
have a hard time with it, but if you have a hard time creating videos, maybe you're not
that confident or charismatic or entertaining, then just improve over time.
That's the most important thing. Just make progress with it. If your
English isn't as good, that's fine. You'll get better at it over time. If your
presence in front of the camera is not that good, you'll get better at it over time.
When I started up, I improved over time, but I'm not even
that great today. I'm still improving, I'm still growing over time. As long as you
stick with anything, you do it frequently, you do consistently as I said, you will get
better. People will enjoy your videos more and they'll enjoy the content a lot
more in which case, they'll subscribe, like, comment, and they'll hopefully share your
videos and support you as well. Man, I think those are seven tips.
I might even change the title of this video, the seven tips. Hopefully, these tips
were helpful for you. Just to give you guys an example and just practice what
I preach, if you like this video, hit the like button, leave a comment.
If you have additional questions, leave a comment. I might create another advanced video after this,
but I might create some other future videos
answering some of the questions you guys might have as well. Let me know what you
guys think. Thank you for watching this video. I'll see you soon.
Hey, this is Stefan, and thank you so much for watching this video. If you
enjoyed this, then please hit the like button below. Leave a comment to let
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