Yeah!
I know we just met but I know u might be interested in this joint product.
What’s up guys this is Jason here and welcome to episode twelve of Building an Online
Business from Scratch.
In this episode we are going to talk about something that’s really critical but over
looked when building a Webinar Sales Funnel and that is oh so critical thank you page.
So jokes aside, most people make a big mistake with their thank you page.
I’m going to get into that in a little bit here, so what I’m going to do here is dive
into my one note file.
I’m going to take you to the through process that I went through for number one designing
and then number two putting together this simple four part video for really affirming
people’s decision for people to sign up for the webinar.
So without wasting any more time let’s dive into my one note file.
So here we are with anything that comes to marketing and building your business the best
place to start is with the experts.
So here I have a screen shot of, screen shots, of a couple of webinar thank you pages.
So I went through found a bunch of direct industry leaders and then some smaller guys
who were kind of more direct competitors possible direct competitors to mine.
And went through their entire sales funnel, so this is just one page and these are all
different options when it comes to how to design your own Webinar thank you page.
Now I wanted to point something out, you‘ll notice that all but one of these has a video
and the one that doesn’t have a video.
The one over here right over here, Right here that’s from Mike Dillard, the letter essentially
does what all of these most of these videos do.
So we are going to get into the four parts of what to have in these videos.
But I think an essential part of your Webinar thank you page is:
Number one: Letting them know that, hey you’re, you’re booked for the Webinar or hey your
seat is reserved.
And then number two: Is a relationship-based video, it is reaffirming their decision to
join your webinar.
Now the big mistake I mentioned earlier and the joke I did earlier with the little Jaybirds
case.
Here is the first thing we want to do when someone signs up is re affirm their decision.
We really don’t want to start with, hey you should buy my stuff now, but there is
an exception here and that’s this bottom one down here with y Frank Ker.
And he does that with wore a warm audience.
So this particular campaign was driven design and driven to people who already knew who
he was.
So he already had that relationship and so it didn’t seem as unnatural to start, to
immediately start with, a little ten minute sales video to sell another, another product.
But in terms of what we’re doing here , driving from cold traffic you definitely don’t want
to start with, “Hi my name is Jason , please buy my stuff” that is really disingenuous,
you’re gonna to have a shock from the other end of the end.
I thought I was getting a Webinar but know I’m been tricked into watching VSL, up exhale
out.
And then you know those spam during, though spam your, your reminder emails and not show
up.
Which is what we don’t want?
We want them to show up.
So without further ado let’s take a look at the four essential parts for these types
of videos, and of course you can always pause the video, come back and use these screens
shots for your own swipe file.
I definitely like these two; these two are my favorite, mostly because they were designed
intensively.
So we’re going to scroll all the up here to top and we’ll go down, you’ll see there’s
lots of info here.
And then of course this is the super basic page that “I want up creating and I will
show you that in a bit here.
So really again the goal is to reinforce their decision to come to the webinar.
So all they’ve done at this point is raise their hand.
And said “yes I think I want to attend”.
That’s, that’s is the key difference I think I want to attend they haven’t said
yes I’m coming , they’re just saying , “yeah I, I think that sounds cool”, “I think
that sounds cool whatever your webinar is”, “ yeah I think I‘ll show up”.
So in this Video we want to turn the “Yeah, I think I’ll show up” to “Yeah I’m
gonna show up”..
Well obviously not all your prospects are going to be pros right but that’s something
to the effect of “Okay yes, ok I really want to show up”.
So here we go, we got number one: which is the benefits, what benefits.
We have number two: Situation benefits.
We have number three differentiate objections and then number four the time and thank you.
So essentially these elements will be used and throughout your video .So they not necessary
going to go 1, 2, 3, and 4.
Your number 2 and number 3 particularly will be intertwined as you go through the video.
And I’ll go through example scripts, so you can see how they work together.
Essential you want to start the video by describing what they going to get , “hey thanks for
registering and here’s what you going to get “.It’s just not necessarily huge benefit
or feature driven , it’s just saying kind of reaffirming what was said on the landing
page , to help with that congruence of messaging . And then number 2 you into identifying their
situation, so identifying them, your ideal customer and of course you can always go back
and look at the ideal customer video, later link in the description.
And then talk about more benefits, and once you have done that you want to differentiate
and handle objections.
So number 1, they most likely seen webinars in the past, that’s stunk.
They were just terrible; there a lot of terrible Webinars out there, hopefully ours aren’t
one of them.
Right we want to be one of the select few that actual provides value . But they just
signed up they don’t really know you, so we need to tell them that hey, I know you
probably seen crummy Webinars in the past this isn’t going to be one of the . Right
so we just want to give them that reassurance, that we not going to waste their time, they’re
actually going to get some value.
And then address some objections they might have to your particular solution.
So if you’re talking about how to lose weight and someone feels like they don’t have enough
time to go to the gym that would be an objection in their mind.
If you’re going to be talking about going to the gym, working out as opposed to just
eating some kale or something like that, whatever the, the current fad is.
So you want to address those objections and that kind of ties back into identifying their
situation.
And then finally in number four you want to say “hey here’s the time”, hey is, make
sure to write down the time, you can’t say here’s the time because obviously the time
is going to change with each one.
So you don’t want to record and intro video for very single Webinar that you do.
So just saying hey somewhere on this page there is going to be the date and time for,
or I’m going to be sending you an email with the date and time, just keep it simple
.We don’t have to super automated if you’re using you something like online meeting now
or go to webinar or what is the other one?
Webinar jam, we’ll all of those will have automated email that will be able to send
out the dates and times.
So really all you need to do is say, keep your eyes peeled for your email, I’m going
to send you some reminders and, and with the date and time.
So be sure to add that to your calendar.
So know what I want to do is go through a quick example and in the description below,
there will be a link to this video, that the slides, so you can actually see the slides
and how I read it in action.
I just won’t waste all our time watching that video right now.
So you can check the description below to see this actual video.
So I’m not going to read through all of it because I know that could be a little bit
boring but I just wanted to highlight some key points.
So you’ll notice here I highlighted 1,2,3, I highlighted them differently, so you can
see the different parts working together.
So obviously we start with number one “Hey I’m excited to show you an incredibly simple
system to becoming a respected authority in your industry virtually overnight regards
of where you in your business or practice right now.
So all I’m saying this is just a, a blatant repeat of what I said on my landing page.
So all I’m saying is here are what you getting.
This is what you’re gonna get.
It is a system to do XYZ, really quickly even if you ABC and actually I could have done
the even if part and orange because that’s identifying their situation I’m kind of
guessing here.
So Then we go we, we go a little further and , here again I’m just high lighting different
parts here so in green I have I want to ensure I’m respectful of you , your success and
your time.
There’s a little worse than it feeling wasted so here I’m just saying “ hey, I understand
you are giving me a valuable asset which is your time, so I’m not going to be wasting
it so it is worth your time showing . Then the next sentence if you are concerned about
complicated marketing techniques, tactics, building business, building strategy, technology
overwhelmed.
I going to Scroll back up here so you can see, I’m building the benefit here.
So a talking about their situation.
So the benefit is they not going to have to deal with all of this stuff and situation
wise I’m saying if this is you then, this is something you going to want to pay attention
to because I’m addressing that.
So again in red, dead simple approach that focuses on fundamentals of becoming in authority
just textbook, here’s what you getting.
Here’s, Here’s what is I’m just giving you how fundamentals of to do ABC.
And then we go back to the objections, leaving shiny object syndrome, and marketing gimmicks
for your lesson formed competitive.
That is again saying hey, not implicitly, explicitly, implicitly saying that we leaving
all the gimmick stuff out of the window here.
I’m gonna go a little quicker now because I think hopefully you getting it, you can
always come back and pause this video.
Again in red I’m just saying if you want to be recognized the as a respected authority
in your niche, that’s something that they getting, and if you have a unique skill, message,
passion, So this again how I’m identifying , who they are, what their situation might
be . And then when I go on and say I unique voice method we will cover together on this
webinar.
, that’s just a technique that I named, so that’s another” hey this is what you
going to get”.
So you see they go them kind of goes back and forth between identifying the situation
they might be in and talking about what they going to get.
And what they going to get is going to help with whatever situation they in, And of course
finally in blue just reminding them one more time, put this on your calendar.
Look out for the email that’s coming to you telling you what, when the Webinar is
going to be.
And finally I just want to show you notes that it takes, so it does take quite a bit
of time to put it together, so these are just my brain storm notes, just showing you that
it does not come out nice and polished like this, it is pretty ugly in the beginning .and
you will be coming up with different phrases, you can see there are lot of different little
snippets here and you just put all the snippets out.
I just made this simple chart and so to make sure that I talked about each different one
and then I kind of puzzle piece Tinker toy them together.
To make sure that I had a cohesive message in this Video.
Runs like to two or three minutes max, it’s, it’s just a couple slide so it doesn’t
have to be super complicated.
Hey, that does it for this video so if got some value out of it go ahead and hit that
like button and the subscribe for business building and more marketing tactics and strategies
like the ones discussed here.
Again links in the description to the other videos that I referenced and brief descriptions
of what we’ve gone over here in those four key parts.
So go ahead and leave a comment in the comment section below and tell me what your webinar
is about.
And then also it doesn’t have to be about the thank you page, if you using a different
tactic on the thank you page, tell us what you’re doing and what’s been working,
if it hasn’t been working.
Tell me what hasn’t been working.
We can get a discussion going on how to improve all of our sales funnel processes.
So remember keep building the business you love and I’ll see you in the next episode,
take care.