- Have you ever looked at fitness guys here on YouTube
or on Instagram and wondered how much money are they making?
Ever thought, hmm, I like going to the gym as well.
How can I make money from that?
That's exactly what I'm going to show you
in this video here.
My name is Max Tornow
and we help people monetize their skill, hobby, expertise
or passion, build six to seven figure online businesses
from it as a coach, consultant or service provider.
So if you like the idea of making 10,000, 20,000 or $30,000
a month with your fitness passion, as a beginner,
completely from scratch,
without having to pay a single dollar on ads
and without having to post on social media all day,
then this video is for you.
Over the years,
I've been working with dozens of average Joes
that are now making multiple six figures a year,
some of them even seven figures a year,
and if you're wondering how easy it is
and how fast you can start generating income,
then get your pen and paper ready, correct,
because I'll be showing you three very anti mainstream steps
that you can implement right away to start making money
with this from your laptop or from your smartphone.
These three steps by the way are so unique
because they're the exact opposite
of what most business schools out there have been teaching.
And I'm getting a lot of hate for this nowadays.
Not only because it's against the grain,
but especially because it works.
And no, you will not have to post for months
shirtless pictures on your Instagram.
No, you will not have to build a funnel or any of that BS.
And because not many people
know about these three steps yet,
it's a relatively small channel here,
I recommend you watch the video all the way until the end,
so you're ahead of the curve.
So that being said, let's get started.
(upbeat music)
The first step will already get you ahead of 97%
of wanna-be fitness coaches out there.
It's absolutely crucial,
especially if you're just getting started.
So step one, use reverse psychology pricing.
Look at all the fitness coaches you see on Instagram
or YouTube, what do they offer?
$50 e-Books, $25 training session, $200 video courses.
That's absolute insanity, right?
It's stupid, and in order to make six figures a year
with this kind of pricing,
you need to sell to hundreds of people a month.
So unless you already have
a gigantic brand with tens of thousands of followers,
then you're not gonna make money with such pricing.
On top of that,
who are the people you attract with such low pricing?
You attract cheap people.
People that don't really want to get fitter.
People that are a pain in the ass to work with.
So stay away from those, all right?
Instead of saying, oh, but so and so is already offering
this amazing video course for only 150 bucks or XYZs
already given away all the info for free,
you're gonna use reverse psychology and go premium instead.
So you're gonna go the other direction.
That means in order to make six figures a year fast,
you're gonna charge high prices
of at least 1000 to $2,000 per client.
I even have people in my training
who are charging over $10,000 per client,
just for you to understand.
And the reason why this actually works much better
than you'd think, is because A,
you're removing yourself from any price competition
of who can their program cheaper.
And B, you're automatically attracting
much higher quality type of clients, right?
Clients that have high buying power,
and that actually want to reach their fitness goals.
More on that later, though.
Here's the best part though: with such kind of pricing,
you only need to sell to three to four
high buying power clients per month
in order to make six figures a year,
and you don't even need any followers on social media
or run expensive ads or anything, right?
So now with that out of the way,
let's talk about how to get those first clients.
And this step is something that is sadly so often overlooked
by fitness coaches, it literally hurts.
Good thing you're now watching this right now
because you can use this to get clients
literally this week already.
So actually you guys told me, hey, it's snowing outside.
And I'm like, yeah, yeah, it's snowed yester,
no, it's snowing right now.
A little bit, love it.
Let's go snowboarding, can't wait.
So step two is what I call the 3 by 30 rule
and it's a hack to get your first paying clients.
So 3 by 30 rule means basically this hack works so well
because you are getting free test clients at first.
This can be someone from your network
or a friend of a friend.
Help that person out for free, right?
And you're doing this just to get a feeling for coaching
and to get a kick-ass testimonial
from someone who can vouch for you as a coach.
You should get up to three free test clients for that,
and after that, you increase your prices by 30%,
that's the 3 by 30 rule, right?
And you do that for the next three.
And after that, you charge 60% for the next three,
and then you go full price.
So you're basically working yourself up to getting paid
a full high price quickly and that's the beauty of it.
We're focused on delivering results to your clients fast
and making money for you fast, because let's think about it.
You don't wanna waste your time building a brand first
or building a course first
before you even know that's something people wanna buy.
I mean, whoever had that idea the first place
must have had a lot of free time to waste
and so stay away from that.
You wanna go the most direct and easy way to generate income
and helping your clients, that simple.
So now you're getting more and more confident
that you can really help people, right?
Because you're already coaching
and you're already getting paid
because you're increasing your prices.
And maybe you're getting even more clients already
by simply being referred by your existing test clients.
And with this method alone, literally,
you can already make over $10,000 a month, literally.
That's an absolutely realistic goal here,
but wait there's more,
because step three is going to teach you something
that might sound counterintuitive,
but it's absolutely genius.
Hear me out.
Before we're gonna get into the step,
give a like to this video, remember to subscribe.
I'm posting extremely valuable videos every single week,
so hit that bell notification
to always be ahead of the trends as well.
Step three, use your existing social media account
to post buying power magnet posts.
And yes, you can use your existing social media account.
No, you do not need to have thousands of followers,
but here's what you should do.
Delete your shirtless mirror selfies
and swap them for professional post
to show the great shape that you're in.
And we're gonna show an example here of a client of ours.
Wear a polo shirt or a turtleneck.
Don't just talk about your six-day bro split.
Instead, talk about topics that are only relevant
for busy people that are career-oriented
because these folks are busy with their jobs and businesses.
They just want to know
how to get in a little bit of better shape
without slaving away at the gym five times a week.
This works so well because you wanna stand out
from the shirtless fitness blokes
that are more influencers than professional coaches.
You wanna basically distinguish yourself from them, right?
And on top of that,
post results that you've gotten to your test clients, right?
This could be screenshots of them sending you messages
of how well they're doing now,
or even a short video where a test client
is talking about how you've helped them,
how you've helped them get results, right?
These type of posts are like a magnet,
a magnet that attracts people with buying power.
This way, you're creating a small
but highly lucrative niche brand of people
that are actually interested in paid premium coaching,
not just some cheap influencer program, all right?
And over time, you'll attract more and more of these people
with buying power.
They'll wanna become your clients.
They then obviously refer you to even more people.
And the wheel starts speeding faster and faster.
It's what we call the flywheel effect, right?
So let's summarize why this strategy is so powerful.
Number one, you're not competing
with the thousands of fitness coaches out there
because you basically can charge higher prices
instead of lower prices.
Number two, you don't need to waste months or years
of your time building a brand.
You can get clients and generate income right away
by using the 3 by 30 rule.
And number three,
you leverage your existing social media account.
You make a couple of changes to appear more professional
and you start attracting more and more premium clients
with high buying power.
And number four, no expensive ads, no complicated funnels,
no whack social media influencer posting, no website,
just the most direct way to generating value and income,
which brings me to number five.
This is literally the strategy
that so many of our successful fitness clients
have been applying
to make 10,000 to $20,000 a month consistently.
So you're still watching this video,
wondering how you could implement these steps.
You might even picture how your life would look like
if you could be making $10,000 each and every month,
literally just with your fitness passion from your laptop,
from your smartphone, I don't know.
You'll probably move to a nicer place
or move to a different country altogether.
Maybe you'd start giving back some of your money
to your parents, to your local community.
Maybe you'd go on more vacations, buy a new gaming PC.
I don't know.
So when you're serious about following the process
and putting in the work,
then I'd like to invite you to book
a free consultation call with us where we show you exactly
how you can implement these steps into your passion,
skill or hobby or expertise,
whether that's fitness, health,
or even something completely different, all right?
We've been helping people to reach their first six figures
for years now and our clients' results speak for themselves.
So I put a link in a description down below
that you can use to book your free consultation call.
Now we have limited spots and these free consultations
are obviously in very high demand.
So if the link still works,
it means we still have a spot open for you.
Link is down the description.
And I wanna thank you very much for watching
and I'll talk to you soon.
(upbeat music)