if you're a small streamer looking to grow you've probably heard the words youtube is
more discoverable than twitch so many times that you're hearing it in your sleep so you've gone
away and you've tried to create youtube videos but it just isn't working nobody is watching
your videos and you're certainly not seeing more growth over on twitch despite the fact that you're
working harder now to create more content don't worry guys today i'm going to cover exactly how
to start a discoverable youtube channel and how to grow your base here and over on twitch let's go
hey i'm Eljay with streamscheme.com i'm also a variety streamer over at twitch.tv/eljayem_ there
is a link in the description to that as well as our website streamscheme.com which has over
700 guides now and more releasing daily all about streaming and content creation that you can go and
check out right now today i'm going to be breaking down a few huge mistakes and misconceptions about
youtube growth and discoverability that a lot of creators have seriously just watching this
video and learning these tips is going to set you so much further apart than a normal twitch
streamer who's just creating random content and who's following this pathway but first before
you get into that i have to tell you guys about another thing that will set you apart
our sponsor own.tv seriously they've turned installation for any of their assets whether it's
a full animated overlay alerts sounds anything you can think of it is an art form one click and
it's all installed check it out with the link in the description if you want to support me go and
support them because it really helps the channel out speaking of the description there are time
codes down there and in the top comments so if you want to you can use that to skip ahead to any
part of this video however if you miss a section of this video you're probably going to be confused
later on or ask what tool is that or how do i find this thing so you know what i'm going to
say it take me off the second monitor today put me on the first monitor pause waifu simulator 2021
your wow raid leader could be happy to have 15 minutes later come check this one out properly i
swear it'll set you up to actually grow on twitch i can feel everyone taking me off their second
monitor now and it feels very weird but let's get into it so at most people's core especially
people who have been watching youtube for a very long time who are ingrained in the youtube
culture there is a massive misunderstanding and misconception about how this platform works
i'm going to be using gaming as the main idea for this video because i know a lot of you guys are
trying to create gaming channels and gaming streams however you can use this to kind of
create anything you want on this platform you've seen viral videos blow up a channel or you've
watched your favorite creator over years slowly releasing weekly or daily content of gameplays
montages highlights and fails and eventually it just clicks and they have hundreds of thousands of
viewers that might have been how it worked back when gaming was fresh and small but it doesn't
work like that anymore gaming on youtube is just as saturated if not more than gaming on twitch and
it's just as hard to be discovered when you're doing it if you create gameplay and let's play
content you see nobody is searching minecraft let's play episode 69 or they're not searching
call of duty war zone match number 420 it's just not a thing they care about and if they
do search those things you're not going to come up because of the youtube algorithm
you don't matter and because you don't matter they're not going to show your videos to anyone
but how are you supposed to get discovered if they don't care about you well today i'm going to get
you guys to matter to the youtube algorithm so how do youtubers get discovered by people or more
importantly how do youtubers get discovered by the youtube algorithm well first we just need to start
getting a few clicks on your channel and on your videos we need the youtube algorithm to go hey
there are people interested in this content you probably look at youtube and because of the way
it works you've forgotten that at its core it's a search engine just like google just like bing well
maybe not bing because nobody uses it but what do we use search engines for i know it sounds
obvious but we use it to answer questions and to fill needs to provide value to ourselves when
we are looking for something for gaming this could be things like how to use crucifixes in
phasmaphobia or how to unlock the new call of duty zombies easter egg or one of my personal favorites
how do i install mods into insert any game title here i know i said this four months ago
on my youtube growth video but i have to cover it again because we have a lot of new people and it
wouldn't make sense if i skipped over it the first step to discoverability is we need you to be the
person who answers those questions for someone searching for it so step one go down to the
description find the vid iq link grab it it is an extension for a lot of different types of browser
and it will really help you for this process yes you can use things like tubebuddy or tubix but i'm
going to be using the free version of vidiq today because i think it's the most accessible for you
guys to start with once you have vidiq installed it's going to go a long way to help you understand
those questions people are asking you can see their search intent what do they need what do they
want i'm going to be showing you a full breakdown this video so we're going to work through it now
but to start with what i need to do is open up a new tab i want you to go to youtube
and i want you to think of a game that you want to create content around i want you to type that game
title in to the bar press space and you're going to get a bunch of auto fill results if i were to
type in sea of thieves one of the main ones that comes up is funny moments if i were to click that
then vid iq is going to show me the sea of thieves scorecard if you look at the volume score this
refers to how many people are searching for this topic question or keyword roughly it is in the
green meaning a lot of people are searching for this but the competition right below it
is high meaning there are a lot of bigger creators making content on this search term or keyword
a keyword is kind of like a video tag or just a thing that lets youtube or a search engine know
what your video and your channel is about the paid version of vidiq does go into more detail but when
you're just starting out this is all you need to start getting an idea of what people want so if
i want to start making sea of thieves content but it's highly competitive what am i supposed to do
well if i type sea of thieves in and then go tips and tricks we'll get a different scorecard the new
scorecard spits back volume 57 so it's much less searched but it's still a decent size the most
important thing here though is the competition is so much lower than funny moments i've seen some
larger creators say things like don't niche down because it's capped don't use small categories
because it's capped except we're not trying to get millions of views right away we're just trying to
start you out get people clicking you and get you discovered because we get you discovered
and get a few people clicking you even if they don't subscribe right away they'll be cookied by
youtube so that if a video of yours starts doing well they'll be recommended that video further
down the line so the takeaway here we're going to provide value we're going to answer questions
create guides and overall just start appealing to those smaller niche topics but we need to get more
specific for you because it's going to be less competitive the more specific we get around topics
i will show you how to do that in a second first i just want to say you can do this exact same
process using social media if you're to create a high valuable video or a very entertaining video
you can manually share it around communities such as reddit or discord or facebook groups
however check their self promo rules because if you post a video that you think is amazing but
they've got self emotion there and they ban you and it's really not going to help you grow however
if they don't have any issues with self promotion that is the same as appearing in the search
results and getting a few quick clicks that said i don't really recommend this because at the end of
the day if you're going to create good searchable content while you're asleep that'll still rock up
in the search results you can't post your stuff all over social media while you're asleep so you
should understand a little bit more about search intent and i'm going to niche it down even further
sorry if this is a long video already i just love this stuff and i want to throw it out there if
this video helps you out at all consider checking out my other content about youtube growth and
twitch growth and everything else seriously there is a lot of videos on this channel that people are
very kind and they've helped them out as well as a bunch of free animated overlays in our discord
which is linked in the description so you can go check those out you can join download them and
leave i don't really mind they're all just there though okay i know what you're thinking i'm not
good enough for games to make guides or i don't know enough about a game to make a video about it
no you don't know enough yet it's about research i know youtube is supposed to be fun and it's a
hobby and stuff but if you really want to do this properly and see really great success you need to
spend time researching the topics you're creating guides on you'll see what i mean in a second so
let's get more niche down and figure out what is a good and a bad topic and keep going earlier we
searched sea of thieves and i kind of gave you an idea of what's good and bad but let's check
other games you might want to make content on such as among us if we go among us and we
search one of their highest education terms among us how to play it has huge volume but it also has
massive competition let's look at something with less volume among us beginners guide
but it still has huge competition so among us is out we just can't create guides about among us
let's instead check out another massive game maybe not among us sizes but it was still very popular
to its community phasmaphobia or we could look at something like valheim which is another one
that is early access there's a lot of information floating around people want to know how it all
works so they're searching for it i'm recommending games like phasmaphobia or valheim here because
if i were to recommend something like starju which is popular not as popular as among us
but it's also been around a long time it's kind of been done to dead everyone has covered
all of the guides and information and there really isn't much you can bring to that topic
compared to phasma phobia or valheim which is still early access still quite fresh there are
updates coming out so you can cover all the new information and it's a lot easier to get into
that space okay so we've picked down niche we'll say it's sphasmophobia we're gonna start with
how do we actually come up with the video ideas how do we niche down to just covering a single
question well i have two ways that i come with all my video ideas the first is i have an
understanding of the topic you see i am a twitch streamer i know what twist streamers are going
through i know the issues they're having and i can look those things up and work with them the second
is as i've shown you you can use vidiq to find these questions and find these things and confirm
your gut instincts if you put these two things together you get a good idea of search intent and
what people need for example i love phasmaphobia and i've been playing it a lot however i know
when i first started out i had no idea how to use the crucifix and no one else did because there's
no instructions in the actual game i apply that to vid iq and i can see that people are searching for
how to use the crucifix in phasmophobia that's a video or i could cover all the different ghost
types and what they do and what to be wary of them in a video see how this narrows it down
further to more niche questions this will allow you to muscle in and start appearing in those
search terms and start getting clicks smallant did this fantastically with his early videos about
speedrunning and super mario odyssey speedrunning guides he covered specific kingdoms how to set up
timers or specific moves that speedrunners will need i'll cover that more in a second but if
you don't want to do guides and tutorials you can also do reviews however you should be quite quick
on the draw with your reviews and i recommend having some sort of gimmick whether it's you're
really angry or you only retro or it's always will i buy this game or do i get enough hours
out of this for the price always come with a gimmick for your reviews to help you stand
out so for this to work you do need to focus on a niche or on a single topic and there is a way to
easily transition out of being a guides channel it just takes some work i mentioned small ants guides
and that's kind of the best example i can give you from someone who's gone from just creating
guides to blowing up to personality people wanting to get into speedrunning would find these videos
when searching for guides and his guides would be shared in speedrunning communities to help people
they aren't half-assed either he put a lot of work into his content so it has huge value to his
viewers and to the people looking for these things so he creates guides he's gained a few subscribers
and even if they haven't subscribed after watching his video youtube has flagged that person as
interested in small ants content because they watched it so what happens next how does he go
from that to personality content well he started releasing videos that you can't help but click on
they're engaging and enticing and interesting to his target audience people who are interested in
challenges speed running and super mario odyssey i'm not saying click bait either it's just very
very enticing click bait is this scary word everyone says they don't like anymore but
if you deliver on your title and you deliver on your thumbnail it's not clickbait it's just good
marketing for example let's look at his channel one of my favorites and one of these early day
videos was i was the third person ever to do this speed run which by the way when he recorded that
he only had 26 paid twitch subs on his channel now look at him we're up to 26 subs now let's go sub
goal is now 26 to 25. i did reach out to smallnet to confirm this next part but i didn't get a reply
obviously he's massive and i didn't expect it so it's hard to be 100 certain but the video i truly
believe kicked off his personality growth was this one on december 10th 2018 he released the video
i tried to beat super mario odyssey blindfolded not only was this video incredibly clickable it
had something that makes youtube more excited than a kid on christmas it had retention rate you had
to watch the entire video in full in order to find out whether or not he actually beat it and youtube
only cares about that retention rate because the longer you're on their website the more ads they
can serve you and the more money they can make in the 30 days that followed the release of this
video he got 4 000 new subscribers and then he grabbed a one-up mushroom which is the worst
joke i've ever written and released this beautiful video i was the first to beat super mario odyssey
blindfolded it had everything the first video had and more it was a promise if you watched all
the way to the end you'd see a man beat the game completely blindfolded no longer was he a tutorial
and guides channel he could release pretty much whatever he wanted as long as he stuck to his two
niches challenging gameplay and speed runs and nintendo he was good to go don't get me wrong
he still had to create incredibly high quality content and he'll always have to do that because
of the type of content he produces if he had released those blindfolded videos originally
without anyone knowing who he was i don't have much faith in the fact that it would have blown up
it might have been picked up in reddit but that takes a lot of luck by doing it the other way
around he was known in the industry he was known in the communities and he had a base there on the
youtube algorithm from our research it usually takes around 15 to 20 tutorials or guides in the
youtube algorithm before it starts really picking up your relevancy of your channel and sharing you
sometimes it can take as many as 30 it depends on how good you are at understanding user intent
and the amount of quality that your video has if you want to know more about how to create
high retention videos or how to create a really clickable thumbnail or how to use video tags
i do have that other video about youtube growth it'll be linked in the description so you can
check that out it covers a lot of the upload process writing descriptions and everything
else you'll need but finally i promised you this would help you grow on twitch and if you don't
believe that everything i've just talked about and getting an audience here on youtube will help you
go on twitch this is the final step every single video all 15 to 30 of them even before the youtube
algorithm starts picking up tell them hey i'm Eljay from streamcheme.com and you can check me
out live at twitch.tv/eljayem_ because any video you upload has the potential to explode has the
potential to blow up has the potential to be the number one ranked video for a search term that
means every single person who clicks that has the potential to convert to a follower on your twitch
channel there's another youtube growth coming next week so make sure to subscribe it's going to cover
the seven unbreakable rules of youtube growth i will see you guys then thanks for listening