two quick ways to improve your tie poker for you right now welcome back to Satori
graphics everybody today a very short video as I'm lacking in time I also have
a bonus tip at the very end that is about illustrator antibody but first I
have two ways that you can improve your typography right now so the first way
you can improve your typography is going to be demonstrated on this business card
so take a closer look at the right-hand side of the business card what do you
think is wrong with it taking into account the typography what
would you say could be improved what I'm going to show you right now if we apply
something known as hierarchy the typography layout instantly looks more
appealing and professional hierarchy is one of the most important aspects
typography layout because firstly it draws the viewers attention to important
information and it also indicates where they should be looking but also it makes
the whole typography layout or seem more interesting and professional it's a
quick and easy way to spruce up your typography right now it doesn't have to
be limited to typography however it can also be used on graphics as well as
you're now seeing on screen but yeah keep in mind hierarchy when you're
actually working on typography to demonstrate the second way to improve
your typography right now we're going to look at these two liquor designs here
you notice that both logo designs have two fonts being used would you say they
look good together like an a-list celebrity couple your font should be
paired in visual harmony and they shouldn't clash in any way the fonts on
the first tee logo designs achieve this I feel but as we move down to the second
two Lego examples you can see how easily it is to create confusion and a lack of
font pairing harmony so the second way you can improve your
typography right now is to pair your phones together in harmony there are
various different ways to do this but try to choose two phones to have
differences such as maybe thin and thick but also they need to have some
similarities as well there is an awesome website linked in description below
where you can find 20 great font combinations so be sure to check that
out and learn more about font pairing I've got a quick bonus tip for you today
concerning typography in Illustrator it's about character style precess when
we open up illustrator and we take the type tool by pressing T on your keyboard
you're going to be met by a standard font a font size font kerning and so
forth this can be annoying because maybe we want to start typing with all our
settings already selected to do this and go into window type and then choose
character Styles in the new box we can choose add new style
give you a new style a relevant name and then choose your settings so firstly you
can choose a font but also the size of the font the kerning styles and so forth
this is an awesome feature and TIFF because you can save multiple different
styles for example I could set up a style for main body of texts on them say
a brochure for example and then I just need to simply come into this window
here and select the star once after it's been saved with many different styles
saved you wouldn't have to waste time faffing around with setting up your
character styles or your type I'm all out of time today but hopefully in this
short video you can improve your typography in two easy steps to remember
I have some great content lined up next week so stay tuned for that but also
later today I have a bonus video that's a sponsored list or portfolio websites
and also web site design tools so stay tuned for that like and share my content
on social media if you do find it useful and you want to help out my channel and
of course guys until next time design your future today peace