- So I learned this whole process from being a stage seller.
Getting on stage, traveling around the country,
and doing that.
And then after like three years of it,
I was actually in the Boise Airport,
it was like one o'clock in the morning,
I was flying out somewhere and I'm sitting there
in the airport, all by myself,
and I was sitting there on my phone depressed.
And I was like, "This sucks really bad."
I mean my wife, I just had twins at the time,
like my wife, my kids are at home,
I'm flying out again to go someplace
with a bunch of people I don't wanna hang out with,
to go do a thing, which is fun,
and then go back to the hotel room and sit there for
another, you know, 18 hours before I get to fly back home.
I was like, I don't, like I don't want this
for my life anymore.
So, I texted my wife at one in the morning.
I said, "I'm quitting speaking.
"This is my last time."
And she wrote back, "Yeah right.
"Love you, see you in a couple days."
(laughing)
And so then my mind, the whole rest of that trip,
was like, how do I stop speaking and traveling?
I don't wanna keep doing that.
So then I start transitioning to
like well how can I do this more and more online.
And so, the time, teleseminars is a big thing,
so they're gonna do teleseminars, and then webinars came,
and it got better and better at doing it on webinars.
But, for me, like that was only way
it kind of worked was just webinars, right?
And the pitch and everything went through
yesterday was something that's been evolving
for the last 10 years for me,
and it's to the point where now it's,
like there's always little things were changing,
but it pretty much works.
That's why we call it The Perfect Webinar.
Like, it's perfect.
In fact I've had probably four or five of you guys
who were like, "I did The Perfect Webinar, it didn't work."
I'm like, "Oh, why not?"
And then they show me, like,
"Well, I changed this and I tweaked this."
And I'm like, "Are you telling me, I give you something
"called 'The Perfect Webinar', it's perfect,
"and then you changed it."
Like, duh.
Anyway, so it's just perfect.
It works in every market that we've ever tried it in.
But recently over the last probably year and a half
to two years or so,
the first time it happened out of kind of a fluke.
One of my friends, Mike Phil Sims as you guys know him,
he was launching a new product,
and he wanted us to promote it and I wasn't going to,
but he's like, when I first got started,
he's like my first friend, we got started at the same time
and for the last 12 years, he's been my closest friend
in this whole business, and so, he's like,
"I really need your help man.
"We're trying to do this thing."
He said, "We're doing a Philly contest
"and the winner gets a BMW,"
and this whole thing, right.
And I'm like, "Mike I don't wanna promote,
I don't have time, we're doing all this other stuff."
And anyway, so kind of left it at that.
And then, he did the launch and people were coming
and there's leaderboards and everyone's fighting
and all this stuff's happening.
And he's like, "Man, you gotta help, you gotta help."
And I'm like, "Everyone else has already promoted.
"It's kind of too late."
And then, I think it was like three or four days left
in the launch before it ended,
and he's like, "Dude, what's it gonna take?
"Like, is there something?"
And finally, I'm like, "All right, I'll do that,
"but there's only one condition."
I was like, "I don't really want a BMW,"
but BMW costs, I think about $50,000, the one he had,
I'm like, "I do want a cryosauna, which is $50,000.
"If I win, will you buy me a cryosauna instead of a BMW?"
He's like, "Dude, you are so weird."
And I'm like,
(laughing)
He' like, "What is it?"
I'm like showing him pictures.
He's like, "So, what do you do?"
I'm like, "You get in it and you freeze yourself
"for like three minutes.
"It's really cool."
Anyway, he's like, "Whatever.
"If you win, I'll give you that, fine."
I'm like, "Cool."
So then I was like, well I gotta promote this,
but everyone and their dog's been promoting this thing
for the last three or four weeks.
Like, everyone I know's already bought.
Like, how am I gonna come and compete
in this short period of time?
I was like, "Oh, I'm gonna do a webinar."
So I had this thought, I'm write a webinar,
but then I got to the office and the day went on,
there's so much stuff happening
and it takes, for me, a couple of days
to really do a good webinar.
And finally I was like, "I don't have time to do it."
And he kept messaging me, "You gotta help me."
Finally got down to 48 hours left.
He's like, "Come on man, help me."
Finally, I was like, (grunting).
And then I had this like pop in my head.
I was like, "What if instead of doing all these slides,
what if I just opened up Facebook Live
and just did a webinar off the top of my head
and just see what happens."
I was like, that's the only shot I had left.
So, I'm like, "Okay."
So I sat down, in front of a whiteboard,
here's a picture of it, and I was like,
"Okay, what's my one thing?"
And so he was selling automated webinar software.
So this is not perfect, this is with
like three minutes of prep time, so it's pretty dang good.
So I'm like what's the one thing
I gotta get 'em to believe?
I gotta get 'em to believe that webinars are the future.
So, how to make that sexy?
How to make at least eight figures a year
with this new webinar model?
So I'm like, "Okay."
So I wrote that on the whiteboard.
"All right, that's my one thing."
"Okay, what are my three secrets?"
"Okay, what's their fear about that?"
And I wrote down secret number one and I wrote down that.
"Okay, what's their internal fears and secret number two."
I wrote that down and wrote that down.
And I was like, "Okay, if they buy from me
versus everyone else, what should I give 'em?"
I'm like, "Okay, here's my offer."
I wrote down this and wrote down all the things there
and then I took a little piece of white paper
and I covered up each of those little things.
Milton's like cutting paper and taping them in the back
and we're like taping 'em up.
And then, within like five, 10 minutes,
we're like, "Okay, we got the webinar."
And I was like, I can't remember if it was Bret,
whoever had it, we had one phone on Facebook live
and one was on Periscope, and they stood there
and they went click and they started it.
And I was like, "Hey everybody, welcome
"to this Facebook live!"
And I just did the whole thing.
I'm like, "I'm gonna talk about nanananana."
And I talked about that.
And I'm like, "Secret number one," and I talked about it.
"Secret number two," and I talked about it.
"Secret number three, and if you sign up right now
"you're gonna get," and I pulled off the thing,
"You're gonna get this and you're gonna get this."
And I did the whole stack and whole everything.
I think it ended up being 26 minutes
and 32 seconds was my entire time.
And it ended and I was like, "Whoo."
I'm like, "Dang."
I was like, "Did anybody buy yet?"
And then they're all, "I don't know, let's log in."
So log in to Philly account and sales are like,
"Doon, doon, doon, doon, doon, doon."
And so then John jumps on and he's like,
"Man, sales are coming like crazy."
So he started boosting it.
And over the next 48 hours they had over
150, 160 thousand people watch this.
We did over $250,000 in commissions, and I won a cryosauna.
Which was awesome.
(clapping) Yeah!