- How much do you think the YouTube creator economy
was worth in 2020?
Have a stab in the comments below
and I'll let you know after the intro.
(finger clicking)
(whooshing)
Ah nice try, but you were way off.
The answers twenty and a half billion dollars.
That's the equivalent of nearly 400,000 full-time jobs.
Oh, and did I mention that this only accounts
for the US YouTube creator economy?
I don't think I did, did I?
As we approach the end of another year
that same question is still being asked.
Is it too late to start a YouTube channel?
Well, this report will give you all of the answers
you could ever need.
Spoiler alert, the answer's no,
it's never too late to start a YouTube channel.
This YouTube report linked below
just underneath the like button
is a gold mine of information for creators,
businesses, advertisers, marketers.
Well, anyone really.
And here's my first big tip.
Scroll down to the very bottom of the article
and click on this link.
Depending on where you are in the world,
it will summarize the creator economy for your location.
So in Canada, it's a near billion dollar creator economy
supporting nearly 35,000 jobs.
In the UK, it's almost one and a half billion pounds
or 30,000 full-time jobs.
But you know what? I've not finished having my fun
with this number yet.
Let's turn YouTube's creator economy into GDP
and see where it goes.
Yep, YouTube is the 116th most viable country in the world.
And how about this for a statistic?
According to Business Insider,
Amazon now employs 1.3 million people worldwide.
It took them 27 years to do that.
YouTube has doubled that number in half the time.
The YouTube Partner Program started back in 2007
and it now includes over 2 million creators
being paid via multiple income revenue streams,
allowing individuals to become business entrepreneurs.
All right, all right, so this isn't an apples to apples
comparison with Amazon,
but you get the idea, YouTube's pretty big, right?
YouTube has paid out over $30 billion
to creators, artists and media companies
over the last three years
through 10 different income streams.
I didn't even realized there was that many
directly connected to the YouTube platform.
YouTube are calling this report
The State of the Creator Economy,
a report set within the backdrop
of the worst global pandemic in a century.
But here's the thing,
the pandemic didn't damage the creator economy, it aided it,
it accelerated it, it multiplied it.
The pandemic magnified the potential of what I like to call
the most accessible and democratic communication
platform ever created.
Now I fully accept that some of you will disagree
with that statement, but hey, I'm biased.
YouTube has changed my life for the better,
and it's changed many of your lives for the better too.
And this is where the report can take you beyond the money.
Beyond the creator economy,
you can click into the report link
and then scroll down the Discovering More section
to see the impact of YouTube.
The report will document how YouTube helps people learn,
form stronger relationships within communities
and connect viewers and creators
with diverse and new cultures.
You can read about countless creator journeys
from all across the world
and how YouTube impacts different stakeholders
from creators, to businesses, to users.
And to top it all off, this bad boy comes as a PDF.
You know things are serious
when somebody's bothered to convert it into that format.
The report on the US creator economy alone
comes in at a whopping 40 pages
and even has a table of contents, holy smokes.
And then of course we have all of the reports
from the other locations too.
Canada's one comes in at 10 pages itself.
I guess I was gonna be on page 11,
but the must have ran out of ink or something.
This report is huge.
I'm gonna need more time to digest it
and if you want me to report on my findings,
let us know in the comments below.
Having said that I do know of one thing
that definitely won't be in this report,
YouTube Shorts.
They didn't exist last year.
Just imagine how much more the creator economy
is going to grow when Shorts is fully monetized.
But if all of this talk of the creator economy
has got you excited, but you're not yet monetized,
then this is a video for you.