- Are you losing out on valuable LinkedIn leads
for your agency because your profile is a bit pants?
Today I will show you three LinkedIn Summary Examples
from successful digital agencies.
Now the LinkedIn Summary,
also known as your About Section,
is your advertising billboard
on the world's largest social media B2B network,
which is currently exploding.
Watch this vlog with three real life examples
you can use to power up your own LinkedIn profile
to get more leads for your agency.
Right now, I can't think of
any major digital agency customer niches
that you can't find on LinkedIn.
So chances are, you will really benefit
from making your profile the best shop window it can be
to get high quality leads.
Today I will show you exactly how you can make an impact.
Guten Tag, this is Nicole from Wunderstars
I'm a marketing coach for digital agency owners.
Every second Monday,
I share marketing and social media hacks
for time-short agency peeps on my Wunderstars Channel.
Subscribe now and press the bell
to never miss a new episode.
Now, let's go!
Before I reveal one of my favorite
agency owner LinkedIn summaries,
let me introduce you to Jan Koch.
Jan Koch is a fellow german
and he's a master online business builder.
If you are in the digital agency world,
you would have definitely heard of him.
Let's look at his LinkedIn Summary together
and explore what you can learn from it.
Like many agency owners,
his summary is little bit too short.
If you don't use up most of your 2200 available characters,
it's a bit like designing an eight-page brochure,
but only filling two pages.
You are missing out on opportunities
to attract and convert your dream clients for your agency.
What Jan says
is actually really building trust and authority
with his dream clients.
He mentions he's a proud Cloudways Maverick
and that his program, Virtual Summit Mastery,
is industry leading.
And he names straight away who his target market is.
Well done, Jan.
I would add to their pain points
so that he can really show
how you can them with their business growing pains.
For example, that they want to build a relevant audience
for their services.
Jan could also show how Virtual Summit Master
helps with that
and how his students have explored
their email list and income.
I'd like you to see your own LinkedIn Summary
as a space to really make yourself appealing
to your dream audience,
to capture their attention,
and in a little while,
I will show you a summary
from someone who does that so well,
so stay tuned.
Here's another common mistake I see amongst agency owners:
Jan's summary is a little bit formal.
It reminds me of a CV or a resume.
So how could he add more impact?
He could add numbers,
like how many delegates have his events attracted?
And he could show his life outside world.
People really want to get to know the real you.
Are there any interesting and surprising facts
that Jan could offer as conversation openers?
For example, what about all the interesting things
you can find on his office shelf?
And Jan could add a call to action, for example,
to one of his free webinars.
Tell me in the comments,
does your LinkedIn Summary have a call to action yet?
And if you want to know what else
to add to your LinkedIn Summary,
stay tuned.
I have a handy list coming up for you
a little later in the video.
Are you ready for the agency owner from Australia
who has the most inspiring personal brand?
Check out this vlog after watching this one
to get inspiration.
Here's my second example, Corey Dodds,
an amazing brand strategist and community builder.
Like Jan, his summary is very, very short
and needs fleshing out
And when Corey originally wrote it,
he was in the frame of mind
that LinkedIn is very, very formal.
I got to speak to him earlier today
sharing LinkedIn tips for his fabulous
Build a Profitable Design Business community.
And Corey is going to update his About Section.
He's going to use a more approachable tone of voice,
more in line with how he actually talks.
He will add details about his Facebook community
because that really helps to build trust and authority.
He will let more of his personality shine through
by adding his trademark emojis.
And he will share more behind the scenes information
about he makes his work happen.
And he will work on upgrading
the format of his about section
to really make the space work well.
I can't wait to see those changes.
And Corey, like me, felt really inspired
by the LinkedIn Summary I promised you earlier.
It's my current favorite LinkedIn About Section
from an agency owner.
It's the fabulous Piccia Neri,
an UX expert and global speaker.
Piccia really uses the space well
and makes it easy to find all the relevant information.
By doing this,
she draws in her audience
and it shows her multi-faceted expertise.
She says, "How can I help you?"
"Do you need a UX or UI review of your website or product?"
"Do you want to set best-practice guidelines
"for your design process?"
Or "Are you looking for a brand ambassador?"
This is such an impactful LinkedIn Summary.
Well done, Piccia.
If you want to power up your own LinkedIn Summary,
here's what you need to do:
build trust and authority,
speak to your audience's pain points directly,
show what makes you tick,
share stories from your journey
which relate to your audience,
share your most most relevant experiences and skills
linked to how your target market can benefit from them,
highlight successes and offer evidence,
show a glimpse of your life outside work,
add interesting and surprising facts.
Now if you would like help with your own LinkedIn profile,
to speed up this process,
get in touch for a free discovery call.
You can find a booking link in the description.
And if we find that you can benefit
from a Power Hour consultation with me,
we can explore who your target market,
what they're interested in,
and come up with a plan for optimizing your profile
so that they can find you on LinkedIn.
I can't wait to hear from you!
I hope you liked this video.
Make my day by sharing it and commenting on it.
And do not forget to subscribe to my channel.
Be sure to check out the popular LinkedIn playlist
shown on the screen
to help you grow your LinkedIn profile
and to help you find your dream clients on LinkedIn.
And if you want to get inspired by seeing more examples,
watch the first part of this series.
Auf Wiedersehn!
See you in the next video!
(upbeat music)