Welcome to the Wishpond Youtube channel, where we help business owners like you
learn the best marketing strategies that will help you grow your business.
Today we’re looking at strategies to help you increase your Shopify sales.
I gotta do it man.
Let’s get rolling! The first strategy to increase your Shopify sales
is to use abandoned cart recovery campaigns. I’m sure you’ve browsed an online store before
and added items to your cart, only to leave the page.
What happened after you closed your tab? Did you receive an email or text
message reminding you about the item, perhaps with a special discount?
If so, that shop was running an abandoned cart recovery campaign.
These campaigns work because the people that have abandoned their carts are almost
at the end of your sales funnel, so they are more likely to purchase from you.
With an abandoned cart campaign, you can send out a message after a user leaves your store to
give a gentle reminder about the product. This is especially useful if you’re running
paid campaigns to drive traffic to your store since this helps you re-engage those people
and hopefully convert them into sales. Pro tip: If you can, use abandoned cart
SMS campaigns since SMS messages have a 98% open rate compared to only 20% for email campaigns.
An example of this strategy in action is on Dyson’s website,
where the checkout process is split into 3 steps: Your details, delivery, and payment.
The first step captures the potential customer’s name,
email address, and, optionally, mobile number. If they then close the checkout before completing
the next two steps, they’ll receive an email within an hour, encouraging them to complete their
Dyson order with a link to view their basket. The second strategy to increase your Shopify
sales is with exit-intent pop-ups. Like the first strategy, exit-intent popups
aim to win back users abandoning your site. Instead, exit-intent popups detect when your
visitor’s mouse moves to a trigger point that’s usually the edge of the browser window.
The best way to use them is to include a discount code and a personal message
inviting users to stay and continue shopping. This little incentive helps bring users back
to your site, using your discount code, and finishing the purchase.
Thrivemarket.com goes one step further and uses its exit-intent popup to highlight its
tripwire product, a free gift worth $80. You’d be surprised how well this strategy
works at re-engaging visitors that are about to leave your store.
But what are tripwire products, you ask? This brings us to our third strategy.
Put simply, a tripwire product is a low-ticket product your audience can’t refuse
that you can use to upsell them a high-ticket product.
This strategy is great if you have an awesome product that you’re struggling to move.
So how do they work? It’s pretty easy. You start with a product between $5 and $50.
That’s your tripwire offer. If a customer buys it, you send
them an offer of one of your most expensive products, usually one that’s more than $500.
If they don’t take this offer, you send them one more offer for a mid-tier product that’s
worth between $50 and $500. In the case of Thrive Market,
they do things a bit differently and use an offer of $80 worth of free groceries to get
people to sign up for their membership program, with the promise of additional savings.
The fourth strategy for increasing your Shopify sales
that I want to share with you is giveaways. Unlike the other strategies I’ve mentioned so far,
running giveaways is a less direct method of increasing your sales.
This is because the goal of running giveaways is to build your email list so that you can send
out promotional emails after the giveaway to convert subscribers into customers.
People who entered the giveaway are interested in your products,
so they are more likely to convert on your promotional campaigns.
On top of that, if the product you’re giving away isn’t too expensive,
the odds are high that some of the people who visit your store to enter the giveaway will
get impatient and just purchase the product right away rather than wait for the giveaway to end.
A great example of this strategy in action is on SteamyKitchen.com.
This site features a dedicated giveaways menu that drives visitors to the latest giveaway.
To enter, users must fill in their email address and name.
Then they can spin the wheel for a chance at winning the prizes.
The final strategy to increase your Shopify sales is to use Google Shopping Ads.
If you’ve ever searched for products on Google, you’ve come across Google Shopping Ads.
They’re the ads that appear at the top of the search results and
include a product image and information, including its price and the seller.
What’s great about Google Shopping Ads is that you only pay if a user clicks on your ad.
Another benefit is that you don’t need to spend time choosing what keywords you want your ads to
appear for, Google does that for you. To create a Shopping campaign,
you’ll need a Google Ads account. Once that’s set up, sign in and select
Campaigns from the menu. Next, click the plus button
and select New Campaign. Then, under campaign type,
select shopping and click next. Finally, choose your advertising
preferences, including campaign name, country of sale, and daily budget.
To see what Google Shoppings Ads look like, search for a product on Google,
for example, iPhone 13. The results at the top of the
page featuring prices and images are the ads. Using Google Shopping Ads is a great strategy
to boost your sales since the people that are viewing them have a high level of buyer intent
and are likely just looking for the right place to make their purchase.
And that’s a wrap. Did you like the strategies we shared?
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