Hey, guys! What's going on?
Welcome back to another Saturday morning Meta Money with Ben on BitBoy Crypto channel.
Hey, new set. Where are we at?
We are actually in Texas right now.
Actually,
Austin, Texas, where you lived for a long time.
Yeah.
We are here at Consensus.
It's not my favorite conference by any stretch of imagination.
A lot of suits and professional people here, but--
because it's a different vibe than some of the other ones we go to
- where it's a little more crypto bros or whatever? - Yes.
But here's what's interesting.
What's interesting is is that the last Consensus conference in person, I believe, was in 2019.
They had digital two years in a row.
And what's happened is so many new people have come into crypto.
People didn't realize this a suit conference.
And so there's actually a lot of regular people here much more than usual.
I remember in 2019,
it was literally all suits that were there, except for Kenn Bosak.
He was dressed like a unicorn.
- Yeah. He likes to have fun at these conferences. - Yeah.
Alright. So one thing along those lines that you just said was, you know,
it's kind of a little different.
It's a little bit vibe.
You know, it's supposed to be suiting, whatever.
- Metaverse is here. - Yeah.
- Metaverse has never really been at these "professional" conferences. - Yeah.
That's exciting!
Well, I will tell you something that's so fascinating.
I talked to a guy yesterday, who works for one of the big four accounting firms in the US,
and-- or in the world,
and they sent, like, 38 or 39 people here to this conference.
Wow!
And he was actually talking to me about,
you know, they do a lot of corporations,
that the corporations are very interested in metaverse as an advertising tool.
Oh, yeah. And a lot of business to business stuff.
I spoke to a guy who said, you know,
"We're building and incubating a metaverse that's really focused on business to business."
- On getting people in the workplace into it. - Yeah.
Not games.
"You know, this isn't a video game. We're not going to tokenize it."
"We're not going to gamify it."
"You know, this is for people to get in and to have a workspace,
whether it's a shared workspace or just a digital environment."
And, you know, down the road, they've got plans for adding more stuff,
like having a concert or whatever,
- whatever, like, a company would want to do - Yeah.
- if they have a summit or whatever. - Yeah.
But it's just really cool to see that the ecosystem and the--
like, what we're building and what we're seeing built around us grow
- to be added into these more professional atmospheres. - Yeah.
- So I've got another friend who-- - Okay.
You got two friends?
- No, I have three. - Okay.
- So, basically, he's a big State Farm agent. - Okay.
- And-- - Jake?
- It is not Jake. - Okay.
But he actually--
- He does wear khakis though, this guy. - Okay.
But he sent me a--
he sent me a text the other day.
He was in Las Vegas for a big--
- They had a big State Farm conference. - Okay.
And State Farm is now in the metaverse.
- Really? - That was one of their big announcements.
Their big conference was that they're going to the metaverse.
It's strictly for advertising or--?
Well, I mean, advertising and I'm sure there are other ways that they can utilize it.
But, you know, the--
because think about this.
Like, if you think of a company like State Farm,
you think of the stuff--
you know, to be serious about the Jake from State Farm stuff,
gamify stuff like that.
Like, make a Jake from State Farm game.
You know? I know it sounds like really lame on the surface level,
but when you actually have some of these advertisers and corporations
- that have, like, quirky ad campaigns, - Yeah.
it kind of makes sense because they're geared towards younger people, you know?
These are. Because, like, your average State Farm agent,
like, that's not interesting to somebody that's 19 or 20.
- No. - Promising they bring this ad campaign
where they're making jokes about this guy Jake from State Farm.
- A generative khaki pants NFT. - Yeah.
And they had Chris Paul.
Patrick Mahomes and Aaron Rodgers were all at that conference.
- Because they've done spokes stuff for-- - Yes.
Okay. Alright.
And so you can kind of see, like, there's angles for--
because we think of advertising,
but we don't actually think about, like, the spokespeople
and how they integrate into the metaverse.
- Love that. - And, like, people--
like, what if they did a virtual meetup?
Where you get to go and virtually talk to Aaron Rodgers for, you know,
or listen to him talk for 20 minutes.
Those are more use of metaverse for some of these corporations.
Really interesting.
I mean, we're--
We got a long way to go.
- We do. - We do.
And with that being said,
you know, there's a lot of development built within the metaverse,
so make sure that you hop on over to the Meta Money channel.
- We're always talking about the metaverse. - Yeah.
Web3, all that fun stuff.
Thanks for taking time out of your busy conference schedule.
We'll see you next week for some more Saturday morning meta.