Why am I getting online store sessions, but no add to carts?
If you're getting at least 50 visitors to your store every single day or even more,
but you're not getting any add to carts at all, then something is seriously very wrong.
In this video itself, I'm going to deep dive into the three reasons what's causing this issue. We're
going to go into the minds of your potential customers, understand what's going on in their
heads. And I'm going to share with you what are the things you can do to rectify this issue and
start getting add to carts. Hi, I'm Clarice Lin, the ROI Doctor who helps small businesses
and online stores get more sales and customers by getting on Google and YouTube page one.
Assuming you have been getting a steady stream of potential customers to your store,
and they are viewing the product pages, they are not adding to cart. So what could possibly be the
issue? Think about it. If these are new customers coming to your site, that's the first time they've
seen your store the first time they've seen your products, they don't know what your business
is about. They don't really know if you can be trusted. They don't know if the products
that you have in your store are good, or as good as it claims to be. So why would they buy?
Why they spend the money to buy those products from you? How then can you create this trust
so the store visitors would want to add products to cart and eventually buy from you?
There are three ways which you can create trust, the first thing to do is to create a trustworthy
branding. What does branding mean? Branding means having a good logo, you can go to Fiverr
and hire someone to do something like a decent enough logo, it doesn't have to be extravagant,
just something for you to start off with, to make sure that you look legit. And then
deciding on the fonts that you are using for your entire website. And deciding the colors
that you want to use. Make sure that the fonts and the colors is in alignment of the products
that you're selling. If you're selling like baby products, then you maybe you want to use something
that looks a bit more cutesy, cutesy fonts, like colors, which are more baby blue, baby pink,
so it aligns with the type of products. You want to have the right feel if you're using black,
or like dark red. So that's not really going to align with your entire branding, if you're selling
baby products. So that's an example. The next thing you want to do is also to share with your
potential customers, more about you as a business like what's your mission statement? Where do you
produce your products? Where your products come from? Or maybe you as a business owner,
who you are, where you come from? Why do you have this business? What do you believe in?
And how do you think your products is going to help your customers. So that's another way of
helping to build your trust and branding. So they have a kind of an idea of your business itself,
whether you are to be trusted, so the more information that they know more about you,
then the more likely that they're going to increase the trust factor. And one of the biggest
mistakes that I see Shopify and WooCommerce store owners making is the images. The images that they
use, they're of different size, its not really cut properly. Either that or the images look really
blurry, it's not clear, you can't really see what the product is about. Or they're using the wrong
pictures. If they're selling shoes, they're putting like a picture of T shirt inside and
is really misleading and confuses the customer. So if you create a confusion like this, it's going to
decrease the trust that you're trying to build out throughout your entire store. So make sure
you stay consistent, create a consistent look and feel for your products. And the next thing
you want to do as well is to create longer product description. Describe what your product is about,
tell them as much as you can about the characteristics of your products. If you are
selling for example, like a baby cloth, you can tell them like you know the size, or be in some
cases where if you're selling furniture, you would have the length and width as well as the material,
what is it made off. All this information helps the customer to understand better what they're
actually buying. And of course, you can also if you're selling apparel, let's say if you're
selling like a top, what would be a good occasion to wear the top writing more vivid description of
your products and how they can actually use the product is going to help your customers
understand better what your product is about. And it's easier to persuade them when you have like
longer texts. And you're actually explaining what your product is about. Because if you put
yourself in the shoes of the customers, first time coming to your store, don't know about your store,
haven't heard of your products. And then they're looking at no description. So they're not sure
what they're actually buying. So how can you convince them that they should buy your product
if you're not actually telling them anything about the product that they're buying? So make sure you
fill up your product description. Don't leave it empty or just write two or three lines because
that's not going to help your case. So the next thing you want to have is to set up your social
media accounts. Choose one, two platforms that you know that your customers are going to hang out on,
share pictures or video clips of what's happening in your business. How do you wrap up your
products to send out for delivery, all these little details that you're putting in and sharing
with your customers all helped your customers to understand better, and to feel confident to
hand over their money. At this point, you must be thinking, Oh, Clarice, sounds like a lot of things
that I need to be doing for my store, and how much would that need.Ddon't worry, I've created
this video where I talk about the different aspects that you need to consider when planning
for your marketing budget for your Shopify, WooCommerce. Store. So check the video out here.
Another great way to build trust is to share with potential customers how your company is conducting
business, have a clear shipping policy, where the customers will be able to know immediately how
long the product will take to ship. Ideally, if you have shipping that takes about a week or less,
that's going to convince potential customers to buy from you. If it takes two to three weeks.
Unless your product is something that's very unique, and they can't get it anywhere else,
then they might choose to buy from somewhere else, include your delivery options,
your how much it costs, be transparent about all this information. So customers will
have a better idea on how much the entire order is going to cost, if you put all of this information
upfront, it's also a good way to build trust. So the customers know how you have company is
conducting business. Also make sure your returns policy is clear. So let's say if the customers
do have some doubts. So they're thinking, Okay, what if the product is not really as
good as it says like, can I return it. So having a clear returns policy upfront for the customers
is going to instill confidence for them to buy so they know that okay, so if the company is able to
give a guarantee that I can return this product and get my money back, so they will feel even more
confident to buy from you. And remember to put in your contact details as well. So they can actually
know they can ask you questions or they know that you're contactable. So there's another way to
build up the trust factors with your customer, of course that's going to help greatly as well
is if you have testimonials from your customers, previous customers,
potential customers like to hear from other previous customers who have bought your product
and they have used it and they really liked it. So they will look at those testimonials. If you have
testimonials as well do put that up. Customers who have bought from you have created social media
contents and share it on social media accounts. And then you can capture those content itself
and share on your own social media account. Or you can put it on your website as well what
other customers say it's a great way as well to have confirmation from previous customers.
The second reason why you're not getting Add to Cart, even though you're getting lots of store
visitors to your store, is because you're getting the wrong people to your store.
If you store visitors who are coming to your store is maybe from your Facebook ads that
you're running or if you are collaborating with different influencers to drive those traffic,
and they are not getting any add to carts, chances are you might be getting the wrong people to
your store. In this case, these people are not interested to buy any of your products at all.
So there's no chance that they're going to buy your products. What you need to do
is to go and look at your Shopify store reports. Or if you're using WooCommerce, you can check out
your Google Analytics, look at the traffic sources like where are they coming from?
Who are these people who just came to your store and just left so you know exactly where they come
from. And if you are running ads, then you know that perhaps the Facebook ads is the problem,
maybe you need to review your entire Facebook ad campaign to see what's the problem so you can
get right people come into your store. And of course, if you choose to work with influences,
maybe you need to go and take a look to see if they're actually legit. And find out what's the
problem. Maybe you need to start looking for new people to work with. So you can get the
right people to your store. If you don't really know how to look at those reports to find out
where these people are coming from. I have a video right here where I share with you how to look at
those reports. And you can ask the right questions to get the right traffic going to your site.
So that's going to be really useful. So do check that out. It's very analytical, but also gives you
like a bird's eye view on what's happening. Why those stop visitors? If you're only using Shopify
store reports and you don't have Google Analytics installed, I highly recommend you to install that
because that will also give you more information on how the store visitors are behaving on your
site, if they are browsing other pages on your site as well. And if these people let's say if
you're having Facebook ads store visitors, do they leave immediately? How long do they stay on your
site in general, if they leave after one second or two seconds, it obviously means that you have
got the wrong people to your site. If you have those information on hand, then that's definite
confirmation that you have the wrong people on your side and it's time to start channeling the
right traffic to your store. Having said that there is also another possibility is that if
you have those store visitors coming to your site and they're checking on other pages as well. They
spend quite a bit of time on your site, checking all your store, checking all your other products,
so they might likely be potential customers but they're not ready to buy on this particular visit.
Maybe they need to come a few more times, maybe they need to have a little think about it, maybe
they want to discuss with someone else, it'd be great at this stage, when you have email pop up to
ask for their email address, perhaps you can tell them, ok for your first sale, you can get like 20%
off, it helps the customers to really keep you in mind. Having your customer's email address means
you can pop into their mind and remind them about your store product. So maybe they can
come and visit another time, and maybe the next time they will be ready to buy. And of course,
if you haven't set up your social media accounts, then you can also check out my other video here on
how you can set up your Instagram accounts and your Instagram posts on your Shopify store. So
hopefully, that's going to help store visitors to check out your Instagram account so you can
actually keep your products at the top of their mind. And should they decide to come back at a
later date to check things out, then you have everything out there. And you know that you've
done your best to create more interaction points for those customers. Because if you're actually
not aware of it, these days, customers don't necessarily buy when they come to a store,
they might need multiple interaction point, especially if the cost of the products is not low,
then they might need to think about and consider maybe other products you want to compare other
products before they decide to buy. So having more of those interaction point, allowing them to
check out social media account, checking out your products on other channels and platforms as well.
It really instills confidence in your customers, it makes them feel reassured that, alright, okay,
this business seems really legit. They're selling good products I would like to buy from them,
it's going to be worthwhile. And I'm going to be really pleased after I buy those items. So that's
the feeling or that's the entire experience you want to offer to your customers. There are also
other alternative ways to get even more traffic. Aside from getting Facebook ads or Instagram ads
traffic or working with influencers to drive traffic to your site. You can also get your
products listed for free on Google Shopping. You can check out my video here on exactly how you can
do that. Or you can also run Google Shopping ads if you haven't run those ads already. So if you're
not getting add to carts, I hope everything that I've explained in this video is going to give you
suggestions on what you can do next. If you found this video useful, remember to give it a like,
subscribe to my channel, turn on the notification bell so you don't miss future
videos on how to get more customers and sales by getting on Google and YouTube page one. Bye!