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hello again in this lesson we will take
a look at the traffic analytics report
this report provides you with insights
on your competitors traffic sources
based on clickstream data in a way sem
rush traffic analytics is like looking
at your competitors Google Analytics to
see their direct referral search and
social traffic let us take a closer look
at the report after typing any domain in
the search bar you can see the set of
its main user engagement metrics for the
last month among them there are three
metrics that are worth paying attention
to pages per visit average visit
duration and bounce rate these metrics
indicate how visitors interact with the
domains they may also give you a clue
about which of your competitors have the
most engaging content from the
audience's standpoint then you can see
monthly trends of estimated numbers of
visits unique visitors average visit
duration and bounce rate across
different devices below there is a
widget that shows the percentage of
desktop and mobile traffic in a list of
top subdomains sorted by traffic sure
here's a trend of traffic distribution
by source and a map with traffic
distribution by country as you have
already noted in this report is all
about traffic benchmark for benchmarking
purposes we're going to add four other
domains to compare their performance in
terms of traffic and user engagement you
can change the graph view by choosing
visits unique visitors average visit
duration and bounce rate and by
switching between desktop and mobile
device type when comparing visits you
can filter the chosen domains by sources
of these visits all direct referral
search social or paid at the bottom of
the page you'll see bar graphs which
show what percentage of traffic to each
domain is coming from each country in a
CMS database you can also consider
adding your own domain along with your
competitors so decide whether you should
put more effort into your SEO to over
rank them
to see if your SEO strategy pays off we
need to repeatedly look into traffic
analytics and monitor your progress keep
an eye on the domains that are doing
well in terms of pages per visit and
visit duration though see where your
competitors are getting traffic from and
consider targeting those locations as
well if you're offering your online
marketing services to someone you might
want to identify strengths and
weaknesses of their website and compare
them to their competitors before making
your business proposal if you need to
find out a website's top competitors
first use the organic competitors or
backlit competitors report from the
appropriate analytics section to
generate a comprehensive traffic
overview report you'll just need to
click the PDF button with the generated
report you'll see that areas that need
the most improvement for instance if
their weakest spotted search traffic
then it makes a lot more sense offering
an SEO campaign if you're used to
conducting sales pitches to present your
strategy to your clients using
interactive graphs and figures changing
in real time you'll absolutely find the
pitch mode feature useful try it once
and I promise you'll love it forever
let's move on to the traffic sources app
in this report you'll see a more
profound traffic breakdown for a chosen
website it shows you a trend of visits
shared by five types of sources direct
referral search social or paid with this
graph it will be easy for you to find
out which sources are generating the
most and the least traffic below you can
see three lists of referring sites
search engines more than 60 of them are
available in this report and social
networks that are driving traffic to the
analyze website this will give you more
of an idea which exact traffic sources
are better to concentrate on
to sum up we've learned about the
traffic and Aleks report which can be
described as your competitors Google
Analytics with traffic broken down by
different sources practice a report by
analyzing your competition also don't
forget to go to the read further section
visit our knowledgebase and our blog to
find out more
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