- Do you want to be an IUL master?
In this educational episode,
I'm going to address, "What is IUL Masters?"
It's a program and it's for IUL professionals.
If you are a member of the general public,
I would recommend that you seek out an IUL professional,
or better yet, an IUL master who has gone through
and mastered the ability
to be able to structure IUL correctly.
But this video is for IUL producers
that want to take their practice to an entirely new level
to be able to be earning incomes of a half a million dollars
or more a year, so get ready.
(upbeat music)
So I'm Doug Andrew.
I've been a financial strategist
and retirement planning specialist now
for just about five decades,
helping clients maximize their income,
optimize those assets, minimize taxes,
and empower what I call their authentic wealth.
If you've watched very many of my episodes
on this channel or read any of my 12 books,
you will realize my favorite financial vehicle, bar none,
to help people accumulate money tax free
and then be able to turn on tax-free income
or access money tax free for their business or whatever.
And then at the end of the day, when they die,
anything left in there blossoms, increases in value
and transfers income tax free,
is a property structured, maximum funded,
indexed universal life insurance contract.
Now, IUL was not introduced until 1997.
Prior to that, it was universal life,
but interest rates were high in 1980
and I never got credited less than 11.75%,
as high as 15.5%, on my universal life
from 1980 to the early 1990s.
But when interest rates started coming down in 1997,
indexed universal life came out
because I did not wanna put my clients back in the market
and be subject to market losses.
And that's why I fell in love with indexing
that allows us to be able to help our clients participate
when the market goes up and benefit.
But when the market goes down,
they don't lose a dime due to market crashes.
So when we talk about IUL masters,
it's different than the professional level.
This is the second of three tiers
of professionals in the industry, and I'll explain these.
And so I often ask the question,
are you ready to become an IUL master?
Well, I don't know yet.
You have to actually apply
and see if you're qualified yet
to be able to be in this group
because you must have a basic knowledge
and certain presentation skills and so forth
already under your belt
'cause we're not talking about those things.
You already need to come to be at a level
where you're making a six-figure income
in an IUL practice predictably.
And so when we talk about masters,
it's generally those who want to move to the level
of making about a half a million dollars a year
and master that.
And then the final is the Elite
to where then we take you to be making a million
to $5 million to $10 million a year or more
as you continue to build your practice.
So let's talk about masters right now
if you're familiar with this scorecard.
If not, I delivered a talk back in 2001
at the Million Dollar Round Table.
I was a member of the top of the table
for 12 consecutive years,
and they wanted me to address
the Million Dollar Round Table attendees
on the 10 keys that took my income in less than 60 months
from a half a million a year to over 5 million a year.
And so I gave that talk and they recorded it.
They said it was the most downloaded talk
for the next two years
off of the Million Dollar Round Table Library platform.
But ever since then, I've continued to tweak it.
So these 10 keys over here
are what I call the game changing, the career changing keys.
And I created a scorecard
being poor,
fair,
good, better, and best.
Now, I have a little diddy that goes,
"Good, better, best never let it rest, never let it rest.
The good gets better and better gets best."
So I've noticed that most insurance agents
they usually come in
and when they get really honest with themselves,
all progress begins by telling the truth,
and they circle where they're at in their practice.
Most of them are down here in the poor or fair area.
And so you add up your score,
this would be a one or a two or three or four,
and you write down the score on a scale of one to 10
where you're at currently in your practice.
You add up these 10 numbers,
many, many times, insurance agents,
their scores are in the 20s, 30s, or 40s.
And I go, okay, now we know where you're at,
but you have to sort of understand where you're at.
Otherwise, it's a little bit esoteric.
You can't get your brain around it.
But if your score is 32,
that means you're 32% of what you could be.
And so when you add up your score, I say,
"Well, how many of you already know
you want a higher score in your future?"
And everybody raises their hand.
Well, when you finally get up here
to where your score's over 90,
you should be making at least a million a year.
And if you build any kind of a structure
with your organization,
you should be able to knock down
5 million, 10 million, 20 million a year, okay?
But you have to start
and do the right things at the right time.
And so in IUL Insiders Pro, the entry level,
we focus on the first three keys
getting you to a score of five or six, okay?
That you have enough clients,
but you're not sure how to improve relationships with them.
Business is good because you provide exceptional service.
You're a good leader
and you provide people with clarity and direction,
but you lack in really good relationships.
And so when you get here,
you should be making about $100,000 a year.
So the IUL Insiders Pro level is this one here.
And this is designed to get you to make predictably
at least $100,000 a year
and maybe even getting up
to 150 and $200,000 a year.
For many, that's fine.
That's where they will stop and that's okay.
They're lifestyle entrepreneurs,
they're totally happy with making $100,000 a year.
But those who are like me and they want a bigger future,
they wanna help more people and build a team,
that is the next level, this is the Masters level,
to help you get up to 500,000
and you're incorporating the six keys all the way over here
to a score of seven or eight.
And when you do that,
you'll be knocking down about a half a million a year,
or something's wrong.
And then the next step if you want
is to go to the Elite level
and that's where you're making a million plus a year.
So I'm talking about going from the pro here
and moving from 100,000 masters.
As for those of you who are ready, you're already there
and you're ready and you wanna go here.
So when we do this, this pyramid that I show,
keys one, two, and three are usually to get very good
at your essential knowledge
and you're selling a presentation.
And that's in IUL Insiders Pro.
Some are members of that for three months,
some six months, some two years.
Some will just stay there forever
'cause they're totally content.
But if you wanna move
to the half a million dollar income level,
you need to start incorporating keys four, five, and six
and raise the score on keys one and two and three.
And this is where you learn marketing secrets
and operational systems.
And eventually, the Elite is the team building,
balance and behavior, your legacy and corporate planning,
and that's where you're making a million or more a year.
Okay, so I'm talking about this middle tier right here.
And in this, you add keys four, five, and six
and you're moving them over here
to a score of seven or eight.
In other words, you know the profile of your ideal client
and you are getting most of your income, 80% of your income
is coming from the top 20% of your clients,
but you need to flip that.
Business is great because you provide a unique experience
for your clients and customers.
Not just exceptional service.
You are a good leader and develop great relationships,
but you struggle being creative.
You delegate tasks that you're competent at
and you only do what you're excellent or superior at.
You gotta delegate and hire people,
project managers and process managers and so forth.
You have a four to eight-step process that you brand
that your clients go through, okay?
You have way more opportunities than you have capability.
That's a nice problem.
Too many agents have way more capability
than they have opportunities.
So when you go through the Masters program,
to be able to move from the Pro to this level,
and if you're not even a member of Pro yet,
you ought to belong to Pro
probably for at least three months, maybe six months,
but when you're ready and you're knocking down
predictable income of six figures,
then you're ready to start going into the Masters program.
So in the Masters program, it is designed to clear up
all of this confusion just like Pro does
and give you one clear path to go to the next tier or level.
And so I have many mentors in my life
like Joe Polish, Dan Sullivan,
and I have invested 25,000 a year
and even $100,000 a year for 20 years,
but it was never a cost.
It was always an investment
because I always got a 10 to 20 times return.
IUL insiders should never cost you money.
It should make you money.
Otherwise, this is not for you.
But Dan Sullivan and Joe Polish always said,
"Doug Andrews, the poster child of implementation."
And it's because I went out
and I applied the ideas and I implemented them.
I can help you implement
'cause that's where people stall out.
They get inspired, they get motivated,
but they don't go out and implement it.
Masters is to help you implement all of the ideas.
Okay, so when you join IUL Masters,
you receive three virtual mastermind experiences per year.
If you wanna fly in and be here in the live audience, great.
But we do it virtual and live.
And then we archive it.
And this is where I mentor you on all of these keys.
I'll take an entire day at a minimum on every single key.
And we do three of these a year.
You're getting unstuck and shifting from the ideas
to actually implementing.
And so these are held on Thursday and Friday,
March 23rd-24th, July 13th and 14th,
and November 9th through the 10th.
And so this brings the total value
up to $20,000 right there.
Now, what else does it involve?
We wanna balance training, mentorship,
and software with Masters.
And so this is a higher level,
when you're in the room with other Masters,
whether it's virtual or live,
we assume you already understand
a lot of things that are basic.
We start at this level of conversation.
Frankly, a lot of people who join Masters,
they do it because of who's not gonna be in the room
because they don't wanna backtrack
to accommodate people that have not taken the time
to learn yet to get to where they're at.
So it is designed to put the Masters in the room
that are all ready to go to that half million dollar level.
It goes sort of like from one-to-one sales
across the kitchen table
to where we teach you how to do one to many,
how to put on events and seminars and webinars
where you are doing events one to 40,
one to 100, one to 200, one to 20,000.
This is what we are experts in.
And so when you join,
the training that is offered in Masters
is designed to give you IUL Masters training
and unlock that vault, that's $52,000 value,
the Sales Mastery Series,
the Event System Secret where you can learn
how to put on events and be able to market it
and understand all of the metrics that will create success
so you're not just wasting a bunch of money
buying dinners for people.
I don't buy dinners for my people.
I don't want plate liquors there.
I want people to come
and they're gonna come for four hours or six hours
and they are ready to retire
or they're thinking about retirement.
They know this is education, okay?
And so we will teach you this system.
We've been doing this for a long time
and it's very successful.
Secrets to Powerful Presentations.
This is a very in-depth course
where there are 10 secrets that I teach you
on how to be a professional presenter
and that's a $13,000 value
and you're gonna be blown away when you go through that
if you want to be speaking in front of groups of people
and doing seminars and webinars.
The Power Producer Lead-Gen Playbook,
this shows you how to be able to generate leads
on a predictable basis so that you can do like we do,
you just push send.
We can only afford to send out to a fourth of our database
because we get flooded.
We can't even handle all of that.
You'll understand how to do it
using social media and everything.
That is an $8,000 value
and there's more that's being added to that,
but this'll blow you away.
So that's the training,
it brings the total value up to 72 grand.
But when I belong to Strategic Coach with Dan Sullivan,
Joe Polish, the Genius Network, Dr. Robert Cooper,
it was 75,000 bucks you paid to be in that room,
these two under their masters was 25,000.
It was never a cost.
I always got at least 10 to 20 times the return
when I belonged.
And then when I moved up to Elite,
you're paying $100,000 to be in that room, okay?
Dr. Robert Cooper was 75,000.
That was one of the best investments I ever made that year.
Abundance 360, see these all have Masters
and their Elite is $30,000 a year.
So when you join Masters,
the goal is to 10 to 20 times your investment
so that it should never cost you anything.
Do you know that it cost me
more than a quarter of a million dollars back in 2002
when Dan Sullivan introduced the Masters to me
and I didn't think I was ready so I put it off a year
and everybody that was in there said,
"Doug Andrew's not in here? Oh my heavens,"
and I felt so bad, it cost me a quarter of a million dollars
because I was hesitant.
I didn't think I was ready.
Man, I could kick myself.
Now, also you will have the IUL Masters Mentorship.
This is a 66,000 plus value.
This is where you get CEO mentorship by me
because you should be the CEO of your own business now.
Advanced Case Design, these are the high-end cases.
These are the cases that we do all the time
that my sons do all the time,
the target premiums are 50,000, 100,000, 200,000 per case.
Marketing Machine Mastery with Bud.
Oh, he's a master.
He's received several awards to understand how to market
and he can help you create a marketing machine
so that it just comes in so predictably.
And then you just spend your time
presenting to cases and even one to many
and closing cases like we do.
We'll teach you our systems,
how to put on events and how to market
to fill up those events
with a stroke of a key on your computer, okay?
So then the big one here
is the IUL Masters Software and Tools.
That's a $67,000 value.
I'm showing you this value here
'cause it's adding up to 206,000.
That's minuscule.
Did you know I invested over 3 million bucks in my life
belonging to master groups
and I 10 to 20 times that in my career?
This is a bargain. This is the value of 206,000.
This is where you get a predictable pipeline system.
You have proven presentation builders
and you'll be able to use exactly the presentations I give
that I've already tweeted for years.
IUL Simulator, this is where you can simulate
how the IUL illustration with the insurance company
actually would work in real life.
And what if you added multipliers?
What if you did a one-year point-to-point with no cap?
That's called rebalancing.
You can't believe how many IUL professionals
don't know how to do that.
And the IUL Case Designer,
which is a very high advanced case design program.
So that brings a total value up to 206,000.
Well, I assure you IUL Masters is not 206,000.
In fact, you can join and do it for less
than what I paid clear back 20 years ago
to be part of the Genius Network
and Strategic Coach and their masters, okay?
But this is incredible information.
I don't want to go to my grave
with all of this in here and in here.
And so if you're ready for Masters,
I would strongly recommend you go
to www.iulinsiders.com/masters
and you'll register there for our next webinar.
And I want you to hear the whole presentation
'cause I've just given you a taste
and be sure and block out about 90 minutes
and then if you want for another 20 minutes Q&A
and then you can apply
and then you have to be approved by interview, okay?
But if you're ready to become an IUL master,
hey, I'm ready to help you
go to $500,000 or more a year in income.
So check it out and I'll see you on the other side
of your brighter future.
(upbeat music)