So the holiday season is here and a lot of you are selling products online well
luckily Instagram has put out this new shopping feature and we're gonna go
through that in this video so stay tuned here we go
all right welcome back everybody my name is Jordan Steen also known as Cereal
Entrepreneur and at this channel we talk all about starting a marketing agency,
building a personal brand online, are really just running an online business
so if you're interested in any of those things make sure you hit that subscribe
button and the notification bell so you get all of our updates or free giveaways
or free templates and downloads that we always give away here for free at Cereal
Entrepreneur. So previously you could already add your catalog to Facebook's
online marketing platform now they've actually made it to where people can go
on Instagram and purchase products right from the Instagram platform. All you
actually have to do is take your catalog and just make sure that it's uploaded to
your facebook business manager account and boom you have it on Instagram now as
well. This is gonna be super important for people doing e-commerce or if
they're you know selling products online it's gonna help you sell more products
to people even easier. Why? Because there's less steps involved if they see
it on Instagram and they like it they can just click that Buy button, enter in
their payment info and boom you made a sale. This actually removes the process
of them having to even go to your website to complete the purchase which
again is going to increase that conversion rate. So, let's talk about some
of these topics here really quickly but before we do that make sure to stay
tuned to the end of this video where I'll actually teach you how we got to
10,000 plus subscribers or followers rather on Instagram
super super quickly so stay tuned and we'll give you that guide. So in September
Instagram actually released a shopping option via the stickers inside of their
Instagram stories so that option was already there. They also announced that
they would add a really cool shopping feature to the explore section of
Instagram which allows you to buy from all of your favorite brands that you
already follow. But in November which is actually this month right now Instagram
actually just released three new updates where you can add collections, customers
can purchase straight from videos and they're even redesigning the shop tab
that actually goes on to a post so there's a lot of new features coming out
that are actually going to make it easier again for you to get that product
sold. So let's talk about the first one shopping collection and what this allows
a user to do is actually when they find a product that they want they can save
it to a collection of other items that they want to purchase later. Kind of like
a wish list style of platform or really integration with Instagram really
quickly guys have you ever made a purchase on Instagram or on Facebook
before if you have I would like to know and see if people are actually using it
so leave a comment below saying "Yes I've made up you know a purchase before." or
"I've never made a purchase but I might use it in the future." But basically guys
once you actually save an item to your collection all you have to do is log
into your profile find your saved collections and then navigate to the
product then all you have to do is click buy and a product is sold so again this
is streamlining that process to sell products quicker and again christmas is
coming up so you want to have that option available for your customers
especially if you're running ads. The second thing is that newly designed shop
tab so if you've seen an Instagram profile before you'll see all the tabs
at the bottom that kind of relate to the business profile right well they're
actually thinking of adding a tab in now that will actually be a shop button or a
buy button and what that does is it'll take you over to the collection of
products that you offer from your business or from your clients business.
So again it just it's it's making it easier for people to go from an
Instagram account directly to the products that are offered or sold by a
brand or a business on Instagram. Before it was a lot more difficult because you
had to go navigate and find the profile or the bio link and a lot of people
don't really use the bio link as much they go on there they'll find the name
and then they'll go off the platform to search this keeps people on Instagram
which is good for Instagram but it's also good for the business owners too. The
third thing is shopping in actual feed videos like the videos that you see when
you're scrolling through Facebook they're adding a shopping option to
those videos so all you have to actually do is click and then it'll show up the
product off you know the offer and then all you do is click buy or you know
learn more and it'll take you directly to that product so directly from the
feed directly from stories and directly from the business profile page to buy
products again three cool areas where it's adding a button and adding a
feature where you can sell those products super quickly oh and since you
guys stayed till the end of this video I got a couple really cool secrets for you
right below this video in the description you'll see two links towards
the top of the description one of them is going to be a training series that we
put together on starting a six-figure business I want to be towards the very
top but there's also I told you I would teach you guys how to get to 10,000
followers on Instagram and how we did it there is going to be a link right below
that bore a growth platform that we used and it is super important that you take
something like this into consideration because what it does is it jump-starts
your engagement with all of the content that you place on Instagram but that's
it for me everybody thank you so much for joining me again as always if you
are new to this channel make sure you hit that subscribe button in the
notification bell in the bottom right hand corner so you don't miss out
of date oh and all of you returning subscribers and viewers you know I love
you guys thank you so much for joining me again and I'm gonna get out of here
but I will see you on the next video until then Cereal Entrepreneur out bye
guys ready to start living the six-figure work where ever be your own
boss lifestyle well at Cereal Entrepreneur Academy
we'll teach you how to use a laptop and internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see in the course, Cereal Entrepreneur out!