Okay so you've jumped into YouTube and you decided you want to do gaming. That's
what we talked about today - How To Grow a YouTube Gaming Channel. Hello and welcome
back to another video. If you're new around here and you're looking to start
a YouTube channel, grow your YouTube channel or push your brand out there
onto the second largest search engine on the Internet.
Click Subscribe, START CREATING. Now gaming is a huge market on YouTube and
it rapidly grows and also rapidly changes. There's always holes, there's
always a new niche for people to wiggle into and to exploit. Some people say that
the gaming market is oversaturated but I beg to differ.
Now before I deep dive into how you can grow your gaming channel. I want to know
what kind of gaming do you do? what is your plan for your gaming channel? what
is the kind of niche you're looking to wiggle into? are you going with retro? are
you going with new? are you doing tips? or was there someone that inspired you if
you want to be the next PewDiePie the next jacksepticeye? Please leave a
comment down below. Now YouTube gaming channels have been popularized quite rightly by
the likes of PewDiePie, by Markiplier by jacksepticeye. Or you got into gaming
you then found youtubers that helped you for that game and now you've been
inspired maybe you want to be the next Datto Does Destiny or MoreConsole. Now
for that you need to focus on the core basics. Number One - Search Engine
Optimization - YouTube gaming could be a very very competitive niche but as long as you're
drilling down into certain aspects of games and making sure that you're doing
the basics on your videos correctly. Your titles, your descriptions and your tags
then you have a chance to compete. Now I've done videos in search engine
optimization before and including how to tag your video so I've done a playlist
and it's up here go and check those out. But when it comes to titling gameplay
footage and titling gaming stuff for your channel you need to consider what
people will be searching for. If you wanted people to find that video what
would you type into the search bar it wouldn't be Destiny 1 gameplay part
12 because if I'm searching I don't I don't know what's in that gameplay I
don't even care that it's part 12. What is in that video that would be
interesting to me? So the title for example could be
public events destiny 2. Crota's End Raid Destiny One in 30 minutes. Or in the case
we review you do something like Fallout 4 game review day release. See what
you've done is you've given that video a reason for other people that will never
have known you to search a search term and for you to possibly get in there eye.
Tip Two - Pay close attention to thumbnails. Now gaming videos are very very important
for this if you're doing your vlogging channel then it could be something that
you've done that day or something that is searchable. So if you've gone to
Disneyland in a vlogging video the thumbnails gonna be some kind of Disney
character or Disney right but when it comes to gaming there is a very specific
color palette and a very specific style that people are expecting. But the basics
are still there. Make sure that in the thumbnail if you are talking about a
game that the thumbnail clearly indicates that game and I don't just
mean here's a black thumbnail and here's you know Mickey Mouse or Mario on one
side and then it says Mario World part 1 part 2 part 10 part 400 right. Because if
all of your thumbnails are the same nobody's gonna care. The branding
consistency is good don't get me wrong but why not you know there's Mario in
the bottom left hand corner so we know it's Mario and then take a screenshot
from that gameplay footage of something happening. You falling off a cliff,
you jumping on top of things or if you're doing the Destiny crota raiding
there's a picture of crota. You want to have a look at other gamers within
YouTube if there's a specific gameplay style if minecraft are users use a
specific type of thumbnail maybe try and emulate those. Or crank up the volume on
brightness if it's a kids TV show game play and say you're doing Lego gameplay
footage then kids are going to respond to brighter colors. Wild Reds, Wild greens,
Wild blues, Yellows Wow! While if you're playing Assassin's Creed it could be
more dark and dirty and dingy and much more face orientated thumbnails. Tip 3 - Niche
down. The most successful youtubers in the gaming section happen to have their
own kind of pigeon-holed. It's the same with most successful channels at the end
of the day you need to pick a niche to sit in if you're a 2
slapdash, if you too over the place, if you're bit scattershot then people don't
know what they're subscribing to. Pick a specific game. Let's pick a specific
style I suggest if you go and have a look at say MoreConsole. He grew his
entire channel off the back of just doing Destiny advice, Destiny news,
Destiny tips. There are people out there that grew their YouTube channel
overnight when they decided just before the launch of Pokemon GO that they
would dedicate their channel just to trainer tips. What this does is allow
people to know... okay this is Alan and he always does Destiny. Right, so if I have
any Destiny help I'll go to Alan right. If there's ever any Destiny stuff I'll
go to Alan. It also builds an inbuilt fanbase because if you're excited about
Destiny there are other people that are playing that game that are already a pre
built-in fan base and then you just feed them helpful things, Which leads to Tip Four!
Growing any channel on YouTube from zero you have to offer value up front. Now
I've done it on this channel myself the first 50, 60 videos on my channel were
pretty much all tutorials. How to do this, why to do that, 10 tips on this. Right the
reason for that is is that you don't know who I am when I first start so
instead of me winning you over with my stunning personality and my fantastic
man nipples. I've gotta win you over in search. So what you need to do is pick
your niche that say once again Destiny. Then start cranking out tutorials
within Destiny, with your own little personal twist on them. So if people are
searching for how to beat crota in destiny 1. They get that search term they get the
tutorial and then they learn to love your quirkiness. Top 5 Guns within the
Destiny world. Top 5 sniper rifles for destiny 1, top 10 reasons to get X amount
of emblems. You see what I'm saying because they are reasons and things that
people will search for they will find you they will thank you, they will enjoy
it, they will hopefully subscribe and they'll stick around. Also it's a really
good way to elbow your way in and establish you in that niche because
you're talking about that nation if you've got 30, 40, 50
videos. They are evergreen topics that game won't change that much. Right, you
will there always be able to beat crota in that same way or atheon in that same
way. I'm only using Destiny references but you get the example. Maybe
even teach them step by step how to get the most powerful weapon in the game?
That kind of thing people will be searching for how to get Outbreak Prime.
How to get Gjallarhorn, and that draws them in you win them over and then in
the long run you can start making more personality driven stuff once you've
started to build a fanbase. But if you want more tips on how to grow your
channel I've got a whole playlist of it up here go and check that out. So those
are my tips on How to Grow a Gaming Channel on YouTube. For more tips and tricks
there's a free pdf up here an in the description down below. Hit subscribe for
two videos each and every week. Hit that notification icon so you are
alerted every time I go live.
Go out there, START CREATING!