-As a Blonde babe, I have never felt more myself.
And now it just feels like, you know,
they say it's Hot Girl Summer and that means Kendra's blonde.
Hi, I'm Kendra, and I'm a content creator,
writer, and model here in New York City.
And today I'm going blonde.
I mixed, so growing up, I always relaxed my hair.
And I didn't really take great care of it,
even though I had, like, incredible curls.
And then I decided in, like a zany moment
that I was going to dye my hair purple.
So naturally, I went ahead
and processed it blond in order to dye it purple.
It all fell out.
As it goes.
You know, after taking care of your hair,
you realize how resilient it can be,
especially as a woman of color and a black woman.
And I thought, like, now it's kind of time to be playful,
like I know how to take care of it.
Let's do something new.
Honestly, I look back at pictures of when I was
last blonde, and I just feel like
I even looked like the most me.
And, you know, bold moves what being a girl boss is all about.
[ Laughs ]
That was, that was ironic.
-Hi, my name is Jax,
and I'm the founder of The Coily Collective,
So I do color mostly on curly hair or coily hair.
I love doing it because I feel like people
with curly or coily hair feel like
there's limits on what they can do with their hair.
But honestly, like the sky's the limit,
you can do anything you want with curly hair.
Do not go blonde at home.
I don't care what the box looks like at the Rite Aid.
Don't pick it up. [ Laughs ]
Come in. Come into the salon and get it done.
I'm so excited for Kendra's transformation.
I feel like with her complexion,
the blonde is just going to like pop.
It's going to make her look like just like bleach --
beach blonde, beautiful, like tan goddess.
-Hi, Kendra. -Hi, how are you?
-Hi, Jax. Nice to meet you. -Nice to meet you.
-So what are we doing with your hair today?
-So the last time I went blonde, I really felt like myself
and I kind of want to return back to her.
-Yes. -But I want to be blonde today.
Maybe give it a little press.
Become a new girl. -Yes, let's do it.
-I'm excited, too. -Let's get started.
So the first step is that we're going to go in
with a single process color. Right now, I'm mixing the color.
I'm going to apply this color to her roots first,
and then we're going to apply the the other bowl
to her mid shaft and ends.
So single process is basically a permanent color
that's applied all over your hair.
It lifts your hair about two to four levels lighter.
So right now we're going for something
that's kind of like a medium say,
like a medium blonde to like a light brown.
So now that you're processed, we're going to get you
shampooed, conditioned, and then we're going to blow
dry you for your highlights. -Amazing.
-You have to be really gentle
when you're coloring curly or coily hair.
A lot of people that aren't versed in coloring
curly or coily hair,
they feel like they have to do the most,
they'll, like, throw the 40 volume on,
throw the 50 volume on. Actually, it's the opposite.
You have to kind of take it slow.
You have to be more gentle. Our hair is a lot more fragile.
The color is looking amazing. -Looks gorgeous.
So now we're going to get you blow dried for your highlights.
-Okay. -First, I'm going to spray
some heat protectant spray on your hair,
and then we'll get you blow dried.
-Amazing.
-So now we're going to get you highlighted,
so I'm going to be using lightener
to get those like beautiful blonde pieces
that we talked about earlier
and I'm going to start in the back,
then we're going to move to the left
and we're going to move to the right.
And then we'll probably rinse you out that way, too.
♪♪
So one of our missions at The Coily Collective
was to kind of spread the good word
of wearing your hair, natural, being comfortable with it.
♪♪
So now you're going to process for a little bit.
And then, after that, we're going to
rinse everything out and get you toned.
-Beautiful.
♪♪
-Alright, so your rinsed, shampooed,
and now we are going to do the last step for the color.
We're going to do a set of glosses.
One is going to tone your blonde,
a nice, kind of like golden tone.
And then the next one is going to just
kind of shadow your roots, so it kind of
gives a seamless transition
between the single process and the highlights.
-Gorgeous.
♪♪
-Alright. now, your washed,
conditioned, and we're ready to get you cut.
The way that we like to trim at The Coily Collective
is that we like to blow dry your hair first
with a comb attachment
and then we like to trim from there.
We prefer this to doing a traditional curly cut
because traditionally with a curly cut,
you don't get to see the ends because it's curly.
So everything looks better when it's curly.
When is straight, you get to see what's dry,
and what really needs to come off.
Alright, we're all done. It's time for the big reveal.
Are you excited? -I'm so excited.
-Okay. Here you go.
-[ Laughs ] Oh, my God!
I am obsessed! -Look at you!
-Literally, this is so much better
than I could have even imagined it in my mind.
It looks unbelievable. -You have righter pieces.
-Oh, I feel so beautiful. -You look beautiful.
-It is amazing. -Yes!
-Oh, beach.
I am taking somebody's child this summer let me tell you.
-You are ready for the summer. -I sure am.
I honestly feel the most beautiful
that I felt in a really long time.
Yeah, I just can't even believe the results,
like it looks so stunning.
I feel like this is me. Like, right now
I'm looking at myself and I'm like, this is Kendra.
Like, it's vibrant. It's like super --
What's the word? -- Like, effervescent.
Like, I feel like an energy right now
and not just like a person. And I feel like that's what
good hair is supposed to make me feel like.
-Thank you for watching Kendra's transformation.
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