hey what's up guys thank you for joining
me for a new video today i am joined by
a guest his name is spencer and he's a
top
125 etsy shop what's up spencer hey
what's up
yeah you gotta you gotta you have two
etsy shops actually because we were just
chatting off line and the first one if
you're okay with sharing do you want to
share what you sell and how it's like so
successful or any any tips uh yeah yeah
um my first etsy shop is jewelry
uh so we sell
all kind custom uh
name plates
uh just regular chains and stuff
stuff like that man that's cool yeah
i've seen the shop and uh it's very
impressive like i i saw the number of
sales too which honestly blew me away
was like over a hundred thousand sales
but when did the shop open
uh two years ago 2018 december
okay
how was the the sales in the in the like
right away because you said you started
in december did you get any of those
fourth quarter sales
dude uh no my prices were really high i
didn't know too much about etsy so my
prices were pretty high i mean i got
like a couple sales like
maybe for the whole month maybe like 20.
okay so yeah not not quite the fourth
quarter um
obviously you figured things out um one
thing that i noticed that you do um
really well and it's not something that
i've even recommended on my channel yet
that i think it's time we share
is the um what did you call it like the
loss leader where you get some you get
that initial click in search results
because you put one of your um product
variations like marked as low price
yeah it's called lost leader you know
how like costco has those like
rotisserie chickens for like five bucks
and so like they won't make money off
that that's just to bring you into the
store so it's the same thing for etsy uh
i have stuff that's lower price that i
don't lose money but i don't really make
money but that's to bring them into the
listing because when you're scrolling
through etsy there's a lot of
a lot of items a lot of people look for
prices so when they see a low price
they kind of want to click on it
yeah it's really smart man um
the reason that i had never really
suggested it for print on demand just
just because uh when we typically push
our products through
printful printify gearbubble whoever
um it's kind of like a streamlined
process and you kind of have to slow
down to add that
that variation or edit one of those
variations but honestly after seeing how
successful you are with it i'm on board
i think it's worth doing a hundred
percent man
yeah i think it's gonna help your
conversion not your conversion clicker
click-through rate
yeah absolutely and that's that's
literally like the the biggest part of i
call it like the battle of uh being the
seller and you know kind of thinking
about the customer journey that honestly
to me is like probably the biggest thing
um i always think that once you got them
at your listing assuming that your
product is good enough your images are
good enough you're probably okay you
know and then you're not overpricing
them by too much right
yeah yeah yeah if you have a good price
point and you know you design sales
bringing them in is the most important
thing
awesome man and then so you are the two
million dollar etsy seller
you gotta give the audience some tips
man like i know they're dying to just
just anything you can give them that'll
help increase their sales
uh yeah well
the loss leader is a big one just like
having the price cheaper than everybody
else at least if it looks cheaper a lot
of people are gonna stop and at least
take a look
and your prices are pretty similar
they're probably gonna end up there like
already here they like the design
they're gonna buy it you know
so it helps your conversion rate uh
other stuff i would recommend is using a
a badge
so like if your t-shirts are 100 cotton
i will put 100 cotton ore made in the
usa or your shipping time if you're
doing it in-house you can do
ship next day ship next two days or
whatever
and for badge you mean um just putting
text somewhere in the image
yeah it's gonna hungry
yeah yeah it's gonna help you click
through rate too if you have like a
like a bright color it's gonna like you
know you're gonna see like a bright
orange or something like that right
your eyes just go to it
dude i love it man because
literally like you could have the best
product
and not market it as well as the guy
with like the 10th best product who
markets it the best and guess who people
are gonna click in search results and
again if he's winning the war of getting
clicked and what does etsy show like
they show like 90 or something they show
a crazy number of search results on page
one i know it's more than amazon right
it's a lot uh
but yeah it's a lot
yeah so anything you can do to get
clicked and then from there you know
just hope for the best and you know
don't like don't price gouge too much
and uh good images what not um so you
you mentioned you're venturing into
print on demand on etsy how has your
journey been thus far
dude uh
i would say it's pretty good i
it's not print-on-demand because i do it
in-house but uh
same thing
uh yeah it's doing really good i can
tell you
i'll i'll tell you what
brydo shirts are really good
bridal okay yeah because i'm our
bachelorette because you can sell if you
sell one they you know they buy like
eight
for the whole group
dude i hear you man my girlfriend was
just at a bachelorette party over the
weekend and uh just this past weekend
and literally she
basically it was like the etsy bridal uh
or bachelorette party like every i feel
like every single thing that she told me
that they had was like
what you would find on etsy if you just
searched for bachelorette and you just
bought everything from the first row
yeah yeah
that had all that going on
definitely
cool man so um you said you're doing it
in-house right so anything like i'm sure
people are gonna find this interesting i
doubt you're gonna have a bunch of
competitors pop up like overnight
because yeah it's definitely pricey we
were we were talking about it off camera
um but like any just you know do you
want to share your experience uh doing
it yourself for instance like how long
it takes or um
i always wondered like t-shirt base cost
yeah yeah so uh i use a bella canvas
3100 so that one's priced around four
dollars that you can get it for
uh
so we use a dtg machine epson f2100 that
one's
so it's it costs a lot to start
that's for sure uh
so the f 2100 costs about 14 000
then you need a pre-treatment machine
that those run about 2500 to 3 000
then if you want good heat presses about
you can get a cheap one like from china
like 400 bucks but they go all the way
up to like five thousand dollars
so like all it's a bigger barrier
yeah yeah so all in you're looking at
like 24 000 just to start without the
shirts
so i mean from the warehouse right yeah
i have a warehouse
but uh for most people i recommend pro
on demand it's more passive uh unless
you're gonna do it full time and you
know you're gonna do it full time and
you know you're gonna make sales
and it doesn't make sense if you're just
going to get like one or two shirt sales
a day doesn't make sense to have your
own machine
yeah yeah and i mean i would call what
you do like true print on demand and
then like i call what um
those of us that outsource the
fulfillment like i just call it like
drop shipped
yeah on demand because it's kind of like
we're drop shipping that aspect of it
and um you know i use like a company
called printful as my like go-to
um i like it mainly because they make it
easy for me to like have the controls
to update an address or cancel an order
or you know clone an order or swap a
product or really anything like customer
service related um by the way you so you
have a warehouse too that's another
thing and then you have to keep your
shirts in stock and that's a whole
nother headache and how many uh
employees do you have helping you
uh right now we have four
it was three but now what uh i just
started t-shirts like two weeks ago so
now we have a fourth one
yeah man i'm excited for you because
like i definitely gotta like i'm gonna
i'm gonna hit you up if you don't hit me
up and i'm just gonna ask like how did
q4 go how was the sales rush how was it
fulfilling all these orders yourself
yeah
yeah uh
i'm i'm a little scared for fourth
quarter i don't know how i'm gonna
fulfill everything
see he's two he's two weeks into selling
t-shirts and he's already scared for the
fourth quarter so wait you're
two weeks in like how is your
uh new etsy shop because you said you
started a new one for print on demand
like how are the sales going uh pretty
good i'm averaging about
five shirts a day right now
and yesterday i got like 10
but that's because i had bachelorette
t-shirt that sold like six
in one order
that's interesting so you're going for
the
high value um
i would call them like the really high
value niches where you know if you get
one ranked on those keywords kind of
like you know you showed me some of your
jewelry that's ranked on some nice
keywords you get a couple on the top of
page one and next thing you know you're
a two million dollar etsy seller
i wish it was that easy but yeah
but yeah if you get a couple things on
the front page you can make a pretty
good amount of money dude i like that
though because i'm not that ambitious
you know i always share with uh with
everybody that i kind of go for like
fringe evergreens that can make me one
or two sales a year i mean obviously i'd
prefer more but um you know i'm happy
with one sale a year just being in like
weird pockets of
people that are like why why is anybody
buying these niches or why does this
shirt exist you know what i mean yeah
yeah no i'm looking at that too i want
to do all that it just takes time to
scale
cool man yeah and final question
actually do you have any plans to expand
beyond etsy with your um print on demand
or even your jewelry
yeah that's actually why i was talking
to you i was trying to get some
information about the amazon and merch
by amazon
which i'm looking into yeah definitely
think it's worthwhile we even uh chatted
about briefly about like ebay might be
worthwhile um you know i i didn't take
it seriously until this year uh yeah
finally just kind of sat down cranked
out a bunch of uploads you know i got a
tv right here so i can upload on this
monitor watch some tv up there and uh
you know it i've been rewarded nicely
for that so maybe check out ebay too
yeah i'll probably uh
i'm probably gonna stick with amazon and
merch for now
yeah
yeah cool man well hey i hope everybody
like learned something from um you
sharing these etsy tips man you're
absolutely crushing it i love that i can
put your like sales in the thumbnail get
some extra clicks uh on youtube uh but
spencer man thank you for being here
anything else you want to say before we
wrap up
no uh i just
hope everybody's ready for the fourth
quarter
yes sir it's coming it's coming up man
but welcome to welcome to print on
demand i guess you're two weeks deep and
you got big plans man so i'm excited to
see what you do
perfect thank you for having me