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- [Ash] Oh, sorry, just posting something real quick.
(phone chiming)
Ah, there we go.
(phone chiming)
Oh wait, just one sec,
I got to reply to this comment and done.
You see, the number one mistake most people make
when trying to build an online following
is not posting consistently.
And the number two mistake people make
when trying to build an online following
is not replying to comments.
Posting consistently is probably
one of the biggest keys to success.
And by doing so,
you are ensuring that your audience will keep following you.
If you post too infrequently,
you'll lose their attention and fall off the algorithm,
while replying to comments is key to earning their trust
and building a bond between you and your community.
So, let's break down some of the top social media platforms
and talk about how often you should post
and reply to comments.
First up is YouTube.
Since making a YouTube video takes a lot of work,
it's best to post a video one to three times a week,
but at least once a week.
Next, it's key to respond to all comments
within the first hour of posting a video
and then try to respond to as many comments as you can
for the next 24 hours.
Next up is LinkedIn.
Since LinkedIn is more fitted for long form posts,
it's best to post once a day, but at least two times a week.
And because it's mostly business oriented,
followers expect a response to their comments
within the same business day they were posted.
And now we're on to Facebook.
Once again, Facebook supports much longer form posts,
so one to two times per day is best.
However, if you can't post that often,
just make sure you're posting at least three times a week.
For Facebook, it's best to respond to a comment
within 24 hours.
And speaking of Facebook, it's on to Facebook owned
and arguably one of the biggest
social media networks, Instagram.
For Instagram, it's best to post one to three times per day,
but at least once a week,
and most users expect a response to their comments
within one to 24 hours.
Next is TikTok, a relatively new social media platform.
For TikTok, it's best to post one to three times per day,
but at least once a week.
Because of videos there
only have a shelf life of about a day,
it's best to respond to comments within one to 24 hours.
Speaking of shelf life, next is Twitter
where posts have a shelf life of only 18 minutes.
Because of this, it's best to post three to 23 times a day,
but at least once a day.
Also, Twitter users expect faster response times,
so it's best to respond to comments within 30 minutes.
Then we've got Pinterest, the most post heavy of them all.
For Pinterest, it's best to do three to 30 pins a day.
And again, responding to comments within 24 hours.
Now, you might be thinking, okay, Ash,
but what time of day should I post?
But the answer to that is a little tricky
because it really depends on when your followers are online.
So, check your analytics to see when your audience
is most active and try to post then.
If your social media doesn't offer analytics,
do some testing and post different times of day
to see which posts get more engagement.
Now, a word of warning real quick,
posting this much can get overwhelming.
For example, when I was initially building
my YouTube channel, Laugh Stash TV,
I was posting up to 12 times a day on Twitter.
While this was super successful,
it also became very stressful
whenever I planned to go on vacation.
So, I recommend you start on the small end
and work your way up to more.
However, you can also use social media tools,
such as Hootsuite to schedule post in advance
so you can get the bulk of the work done
and not worry about responding to comments.
Just make sure you pay attention
to current events and keep an eye on those scheduled posts
so something doesn't post at the wrong time.
So, hopefully these social media posting tips
will help you on your path to building a following.
(phone chiming)
Oops, got to get back to those comments.
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