- Hi, I am photographer. Do I want to be on LinkedIn?
- It really depends on what kind of photography you do.
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- Hi, this is Jay P. Morgan.
- Hi, I'm Adelaide Lawren. And today we're talking about being on LinkedIn;
if you should spend your time there. Because there are a lot of social media
sites, and let's face it, they take up a lot of time. If you are running your own
photography business, or you have a smaller crew, you can't do all of them.
So, we're talking about, is it worth it to you.
So LinkedIn is a professional networking site where you can meet people
in the industry, and you can talk about working with them. Or ask them
for jobs, or go to lunch with them and learn more what they do. Because
they expect to talk about it on there. So it's perfectly normal to do that.
So if you are a commercial photographer doing editorial work or doing business
videos, things like that, it's great. You can be on there, you can
reach out to people, you can be friends with Art Directors. Not friends,
sorry, connections with Art Directors. Right? And you can stay in contact.
- Absolutely, I think it is extremely valuable for people who are doing
corporate type video because the corporate world is on LinkedIn. So they are looking
for someone. And you can connect with people there, and you get a good
recommendation from other people you have worked with. I think LinkedIn is very
valuable if you are in the corporate kind of world. If you are going to try to do
corporate direct. So if your business model is corporate direct, LinkedIn is
a great place for you to be. If you are shooting Seniors, no.
- Yeah, so if you are shooting Seniors or maybe you are shooting babies, or doing
any kind of portraits or weddings, you don't want to be connecting with people
on LinkedIn. That's not to say that there are not moms on LinkedIn, but they
do not want to talk about their personal life there. That's not where you reach
out to them. Especially for a wedding thing. It's personal; it's not there.
But where do you go to find out what's happening with who, or what's going
down with your friends, Facebook. That's where they expect to talk about those
things, and get referrals. So if you spend your time on Facebook the right way,
you can see a lot of success and a lot of sales from that.
- [Jay] So tell me, how I can get work from LinkedIn?
How can I turn LinkedIn into a viable way to get work?
- So you mentioned people who are doing corporate videos. You can message people
in a certain company, if you are going after different companies. And you can
message those people and tell them, "Hey, I am a really good videographer
and this is the kind of work I do. I am good at this, and I see that you guys
are really good at this. We would fit really well, working together. "
You can reach out to them like that. Or you could reach out to take them
out to lunch and find out what kind of project they are doing,
and how you could help them. If you work with an Art Director, or you work
with a company something like that, you can add them as your connections.
And then they can keep you in mind for one of their next projects.
- It is a great way to network and to get referrals. Yeah, it really is.
If I'm working with a corporate company and they pass my information on to another
colleague, that is . . . Most people don't know where to find
photographers and videographers. They just don't. If they can find them,
they don't now know if they've got a reliable individual or not.
- Yeah, recommendation.
- So any kind of recommendation is very powerful, it's very, very worthwhile.
So LinkedIn is worth it if you are doing corporate direct kind of things.
There is no doubt it.
- Yes. On September 3, our Business Coaching class is starting, and we are
going more in-depth into using LinkedIn, and we are going to hold you accountable
to reaching out to people, so you can grow your business and get those jobs.
- September 3rd. Business Coaching class.
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