well he llo guys welcome back to aseel by sketchbook I'm Super Duper excited about
this particular video just because it made me force myself to research this
topic which I've been curious about this topic since forever! today's topic is about personal
branding why do you need a personal brand how to do personal branding and
I'll show you this is really hard for me to do by the way so it's just easier to
do this personal branding is very important especially in this day and age
because of the following reasons first of all if you're applying for a job so
for an interview or if you're meeting up with a client your interior designer or
not the interior designer this video is for everyone literally or if you simply
just want to grow your business you need a personal Brown that's right first of
all half of the employers right now if they're interviewing you
half of them that's 50% of them check your social existence (online) so they will go
through your Instagram they go through your facebook they look at what you have
to offer this is why you should refrain from being offensive or from cursing and
from swearing you know especially if your profiles are public you want to
clean background check take a look at it if you have a personal profile that's
great you can keep it for yourself you can open public if you want to establish
a business you can mix between like your own you know content or your own
pictures and the rest of the content but again you need to have this balance you
need to focus more on the niche that you're working with in the upcoming
years 40% of the workforce will be actually freelancers so the chances are
you might be a freelancer you're working as a freelancer if you don't have a
personal brand then you don't have a contrast that shows who you are between
all of the other candidates and I'm sure that everyone has their individual
characters let's talk a little bit about individual characters because first of
all we need to celebrate our differences each one of us is different than the
other person the chances are you and your spouse or you and your best friend
you have a lot of things that are very very different. use. that. difference. these
little quirks to have your personality and everyone
else says that they're weird these are the things that make up your personal
brand so for example if you are incredibly organiz d or OCD this could
be a quirk of yours (Monica Geller): I got soap and sponges and rags and carnuba wax and
polishing compound. this is something that people associate you with because you're super
organized or your supre messy like I am message to you is f-first of all
find your own voice find this character about you that no one else has you know
of course if you put content like everyone else then you're not very
original I mean unless you're PewDiePie then you can pull it up pull that off
pretty well original and you deliver something
that's tasteful aesthetically and functionally pleasing to you the chances
are people will like it because people like what other people are passionate
about their people will want to go to it because you're passionate about it
and people love what other people are passionate about if you're passionate
about something you talk about it you know other people are response to it and
they would want to be inspired by you so by the end of the video I will share
with you a couple profiles that I think did personal branding pretty well and
I'm so excited for that so stay tuned for the end of the video if you want to
know who I'm talking about
first of all make yourself a cup of coffee
second of all go to this website 16 personalities calm I'm not paid to say
this but I promise you you'll figure out all of things about yourself that you
didn't know before basically understanding your personality type and
having some self-awareness on who you are as a person will actually lead you
to figure out the key words that you need to start off your personal branding
process just please do me this favor and write me in the comments down below what
your personality type is especially if you are a fellow ENFP you guys are like
kind of my favorite because I'm an ENFP or an INTJ that's my husband's
personality type so let me know what yours is the next thing we're gonna do
is we're gonna niche down and we're gonna choose something that fits our
aesthetics depending on the keywords that you found out about yourself this
is your starting point if you want to write something how you you can research
how you want to make people feel through your personal brand you can provoke
multiple emotions you can even provoke anger I see a lot of youtubers do doing
that with commentary channels but still their personal brand is analyzing how
others are acting and being a little judgmental I'm not saying it's right or
wrong I'm saying that it's a strong personal brands but I mean it's up to
you you do you alright alright after choosing what kind of emotions we want
to evoke exactly like if you're choosing an outfit in the day like you want to
convey a message about who you are maybe if you wear a completely black (outfit) you want
to say that you're a rebel and you're against all stereotypes or if you were
colorful things you'd want people to know that you're a fun person like it's
exactly the same concept when it comes to personal branding it's kind of how
you wear an outfit to the world is what you convey on social media and this is
why aesthetics are very very important you argue that aesthetics is one of the
most important things especially in social media to give you a personal
brand and aesthetic can be a challenging task but I have a
few ideas for you that you can do you can definitely go to Pinterest or any
website that you find inspiration and look at pictures that draw your
attention if it matches the emotion that you want to provoke matches your
keywords so after putting together a comprehensive mood board what you can do
is you can apply filters to it and you can check what actually matches your
taste a by making a mood board as well or what I would strongly strongly
strongly advise you to do is download fonts that go with your overall
aesthetic you can choose like as many fonts as you want but I would tell you
to stick to two fonts that you are known with for example I always use on all of
my videos they're the same fonts unless it's something bizarre people kind of
associate me with these fonts because this is like kind of my aesthetic so
this could be something that you aim for a certain color but we're talking about
Instagram grids you can aim for certain colors you can aim for certain filters
the more you are consistent with your contents the better the overall page
looks the stronger your personal brand is I'll write down in the description
box all of these useful links where you can
learn how to make a mood board and as well I'll leave their sources for the
fonts how to you know download the font to your computer and all the useful
tools on how to build the personal brand I'll leave it down below as well as a
blog post that talked more about this topic let's go to the Instagram accounts
that I think that are a really really good example for personal branding a
shameless plug is I'll start with my account opened up Peter (Mckinnon) showed up with
his p.m. grid challenge which was like an autumn transition on the grid the
Instagram grid that he put in his video also link it down below this is when I
started like getting really experimental with my grid there's a lot of better grids
than mine. my best friend that was my kind of the opposite of my grid it's
she's a like really colorful really bold with the colors and she does art as well
she does pouring art they're focusing on her niche is very shown in her grid
she also posts like personal pictures of course and it shows the personal side
shows the human behind the art which i think is really good other profiles that
I really really enjoy is Ala' Zakaria who is also an interior design student
and a blogger but she has this very distinctive graphic style that is also
handmade and I can relate to this aesthetic a lot we also have shambenzblog
blog her name is sham and also her grid and her content is very strong and a
really great personal brand other accounts that really enjoy is contessa
artwork and her name is Rawan she is the girl that made me this little bottle
that I hang on my wall which is the moodboard wall and I think also her
calligraphy Arabic calligraphy I haven't seen it in a while so to see her account
was very refreshing okay7anan is another (AWESOME) example they're both interior
design students and it's just seeing someone who is like aware of personal
branding from the beginning is really really good for the more professional
accounts I really enjoy sample board inspo I love their account I love how
they lay out their mood boards and some inspirational pictures Huthifa
sketch but if a sketch I love his sketching style actually
sketching style is very distinctive and I think it has a very strong brand of
its own and he does tutorials as well so he shares his knowledge with people more
famous grads are Liza koshy Liza Co she is very funny she's very colorful when
you go to her grand you see a lot of muted tones and minimalistic personal
branding I love that the contrast is so good between her reality and which he
displays online or in social media I cannot finish this video without Kaylin
Nicholson's gred she's my favorite youtuber and I really listened to her
podcast and I watch her videos she's such a spectacular person and I really
enjoy her content as well her grad is very structured it's very well done
Peter Makonnen is also a very big name in the world of photography I loved his
feed of course I do but also he is the person who got me into the grid game and
got a lot of people to be honest if you know any accounts that I should follow
and you want me to see their personal branding please leave them down below
because I would love to see it leave your account down below as well I would
love to see how you do your personal branding whether it's on Instagram or on
any other social media even YouTube is like I would love to see how you brand
on YouTube alright thank you guys so much for watching also uploading this
video in Arabic tomorrow and I'm uploading I'm loading twice a week there
are the same video but one of them is in Arabic and one of them is in English
because of the high demand in Arabic if you want me to make a whole youtube
channel for the Arabic content and leave this channel for just the English
content now let me know in the comments down below thank you guys so much for
watching and have a great time of the day wherever you are in the world
good bye