Hey, what's up and stare at our friend, and you're watching planet Derek in this video you're gonna
see why I attached a $50 bill to a letter and
Mailed it to someone. I actually borrowed this trick from Gary Halbert when he used to do the dollar direct mail letter
I'm gonna break down why I put $50 on a letter who I mailed it to and the
Psychology behind why I believe it's going to work, and then if it doesn't work
I'll tell you what I'm gonna do next so watch this video
So I'm trying to buy this domain name and what happened was this
I had got the person on the phone talked, and then I never heard from them again
They never respond to any emails and their response any phone calls
And I really need to get their attention because I want to buy this domain from them
So I got this great idea to send them a piece of mail
By attaching some money to it as a way to get them to actually respond
So I'm going to walk you through the whole process to see if you can use something similar in your business
I have two fifties
When you put money on top of a letter
People feel the need to reciprocate
Robert C. Aldini did that study about the power reciprocity when you give someone something to someone they feel the need to give something back
Now with this person like I said
I talked to them once before and I was never able to get back in touch with them again
So I'm attaching a $50 bill to this letter that I'm gonna FedEx
and I'm gonna certify it to them knowing so they signed and I know when they get it and
Hopefully they're gonna respond
Alright so in this letter. I attached a $50 bill to it obviously and
that might be weird for some people to see money attached to a letter right so the first sentence of
The letter is here's why I attached a $50 bill to this piece of paper
And I bolted it
Because remember they're gonna see the money is the first thing they're gonna see and the second thing to think is what's going on here
So I bolt the first thing here's why it's there. I really like to buy the domain
Before the new year, and I'd like just 10 minutes of your time on the phone to make an official offer for the domain
That's it. I basically make it so clear that here's the money the first thing they get their attention. Here's why it's there I?
Want 10 minutes of your time?
This is the most important thing in the rest of the letter
It's not really that important what I say or how I say it
right, but the goal is
Here's the money. Here's why I'm doing it. Here's what I want you to do. Here's how to do it
Just shoot me a text message at or call me directly or you could reply to my email
Thank you. I look forward to hearing from you
This is the most important thing when you're gonna mail someone something if you're going to even send them an email
Direct Mail whatever you always need to be explicit about what you want people to do if you're not explicit
They're not gonna know what to do and they might get confused. I'm trying to make this as
Least confusing as possible. I borrow this stapler
So you might be wondering when you might have to do something like this
Sometimes when you want to really get someone's attention you have to go above and beyond I remember I read this book
Mark echoes book he talked about sending people swag bombs like when he wanted to get feature featured on the radio
he would
Send the radio host a big pile of gifts basically as a way to get their attention before he pitched somebody now
You can't always bribe your way
Into getting featured places the reason why we're using a fifty-year is because I wanted some of this person's time and the reality is
People's time is valuable, and I just wanted to pay for that time upfront now
I know there's a risk that they just take 250 they don't call back
However most people in the world are good people and when they see a 50 they're going to make 10 minutes to have a conversation
Now whether it works or not is irrelevant, but this is the type of thing you need to do
To get people's attention especially when you need their attention like I said we did some emails we did some phone calls
It's not working now
We're sending a letter with money attached to it as a way to get their attention
And we're gonna see what happens the good news is I can track the package and I'll know if they sign for it or not
So I'll know if they got it first. Where is right now. They could just be ignoring it. I'm not sure
What's next well if I don't hear from there after this?
Guess I'm going on a plane, and I'm flying to their house next
That'll be the next vlog probably see it happens alright, so that's it for the vlog today
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I think it's a really valuable video we talked about psychology
We talk about Robert Sheldon II we talked about the famous $50 Direct Mail sales letter
And I think this is something that a lot of people will find interest
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