What's up you guys Jason Wardrop here and in today's video
I want to break down a few different Facebook ad landing page hacks and tips
Actually boost the conversions on your landing page now
when you go and look at Facebook ads YouTube ads any of these different advertising platforms so many people focus on the actual ad
Itself, they focus on the ad what the ad is saying the image of the ad the targeting the placements all that stuff
Which don't get me wrong? All that stuff is extremely important. What a lot of people actually neglect is the landing page
So basically after someone clicks on the Facebook ad Instagram and YouTube ad whatever it is
They don't really optimize the page that they're sending all these people to
Now if you think about that if you're going through and you've got a landing page
you're getting a 20% conversion and you're able to make a few simple tweaks to your landing page and
Get that conversion rate from a twenty percent conversion rate
so basically two out of every ten people that are hitting that landing page opt-in to become a lead and
Just have those tweaks and bump it to a twenty five percent conversion rate
You're basically maximizing the amount of leads that you're generating without doing any further work
So with that said guys I want to actually just jump onto my computer
And show you guys some landing pages that I have that I run some of the highest converting pages that I run
Some of these convert at forty to fifty percent
So basically one out of every two people that visits that landing page actually become leads whereas industry-standard
A fifteen to twenty five percent conversion rate is actually seen as pretty good. So let's just jump onto my computer right now
so I can show you an actual real example of these landing pages why they're actually beneficial and how you can go through and
Model these landing pages for your business whatever type of business you're in to actually see amazing results. Alright, so I've got three different
Landing pages right here. One two, three, and I'm gonna break down each landing page. Why is actually good and these are landing pages
I'm actually running right now for my business and they convert
Extremely well, okay. So basically let's break this down first
What we want to do on a landing page is give someone something for free in exchange for their contact information
So depend on what business you're in you might want just their email address
You might want their name phone and email address. You might want some more information
But basically what you want to do is give them something and I like to give them something that's actually tangible
So a lot of times people have like downloads checklists this right here. You can see these are facebook Messenger templates
And it's basically giving a lot of value for really just their contact information
So the idea is you want to give something that is worth it enough to the person visiting the website that okay
The Facebook master templates, man. I really want that. I'm a hundred percent willing to give my name phone
I'm an email address to get these templates
Okay
so that's one thing is you want it to be a
tangible asset that it can go through and
Use but one key thing to remember and this is where a lot of people go wrong is they try to give too much
Okay. So on landing pages whatever your offer is it should be able to be consumable in about 10 to 15 minutes
you don't want to go give some like 20 hour course or something that you would actually sell and how people pay money for because
They're not going to consume the content. It's not going to be of any benefit to you
So you want little things like this a bit like maybe it's like a 10-15 minute video
Teaching them something. Maybe it's a PDF a checklist or like this we've got messenger templates
and if you look at this page it is
Just very plain. Jane is very simple
We've got to get instant access to our met facebook messenger templates and one thing to notice
And this is something that I was not very good at in my beginning
Marketing days is you want to make sure that all of your landing pages are mobile optimized?
So basically what that means is if we come over here and we make this look like it's on a mobile device
It's going to go through and optimize now
Obviously, I'm not like on a mobile device
But you you see how kind of adjust to whatever screen that you're on
you want to make sure that's a hundred percent mobile optimized because most traffic these days is
Coming from someone scrolling on their phone on Facebook or Instagram or maybe even watching a YouTube video
So you want to be able to capitalize on that traffic and I remember back when I first started
My landing pages were not mobile optimized and so I was getting terrible conversions and then someone told me hey, you should check out out
Optimizing those pages for your mobile devices and I had an instant 15
Percent boost in my conversions because I was getting so much traffic from a mobile device
okay, and then a few other things we want to do right here is
We've got this image right here Johnna, so you probably don't even need this image
But this is the same image along with my realistic email templates page
This is the same image that is on the ad that I'm running
Okay, and you can see both these pages are very similar get our facebook messenger templates get our real estate email templates
These are bold is very quick easy to go through download get access to
Someone that is in my target market a real estate agent
They're a hundred percent more than willing to go through and give their basic contact information in order to get these
assets now a couple other things right here that we want to take a look at is you see how the
Background is just a hundred percent white
where a lot of people go wrong is they try to make their landing page way too pretty and they'll upload a background image and
The image ends up being this huge file size
and so then when someone clicks on the ad
they might not have great Wi-Fi or they might be on a bus or a train or somewhere where they don't have great LTE or
3G on their phone and so the debt data is not really pulling up the page that well and so it can take too long
to load
and so that person clicks on your ad but they're already
Clicking out before the page even had a chance to load and that's where like I said little bit earlier
Sometimes I have landing pages where I don't even include this image. It's literally just the headline to call to action right here
So they're gonna go through from their name their email
Download now and they'll be able to get instant access to everything that I promised
Right here on the landing page and I send it via email
I don't put it on the the next page the reason being is because if somebody put some bogus info
I don't really want to go through and give them access to whatever I promise
if they're just gonna put in bogus info
I want to deliver that to their email INBOX and on the next page you can have some type of
upsell or some type of sales page
You know an offer that is connected in correlation with whatever this initial landing page offer is okay
And then we come down here
You can see we've got some basic disclaimers just stuff that
Keep us compliant with Facebook Ads with Google Ads a lot of these advertising platforms
If you don't have like contact us Terms of Service privacy policy
You don't have that info
Your your ads are gonna get banned that I could be able to run and so those are key things that you need to have
On your landing page. Okay. Now, let me just pull up this other one. So we've got these facebook Messenger bots
We've got the real city mail templates. Both are very similar as you guys can see right here
All of it is different is just the offer that I'm offering right here
It's still once again
You get their name and email because in my business I do a lot more
Email marketing as opposed to actual text message marketing or calling people on the phone
so all I really need is
Someone's email address and what I found is a lot of times if I ask for their name as well as their email address it
Gets a little bit higher quality info. So that's usually what I like to do there. Okay?
Now this one is for a webinar. Let me just zoom back out here. So you guys can see
This landing page right here. So you can see this is for a
Webinar, so it's a little bit different. There's a little bit more going on here
But once again this background is a hundred percent plain and white. It's gonna have fast load speeds
so if somebody hits this page on their phone bad Wi-Fi good Wi-Fi
It's gonna be able to load quickly. Now one thing that you can do even like so I'm using clickfunnels
I'm using a landing page software right here
What you can do is actually get this page converted to HTML
if you're really wanting to go through and run tons and tons of traffic and
Getting the converted HTML by an actual developer can actually increase the load speed of the page
Which is always highly recommended, especially if you're going through and spending a lot of money
Which really is that's like most of us are probably not in that that rains because that's more when you're getting to the to
$3,000 per day that you are spending on advertising
Okay. So anyway guys right here. You see you've got the disclaimer about the training
You got all this stuff to be compliant with Facebook as well as Google Ads contact information and then right here
This is an automated webinar. Okay. So this next training starts in it's got a little countdown timer
I have a training that starts every 15 minutes and then look at this
We've got the head core headline
But then we also have in addition to kind of like how we got the real estate email templates the Facebook messenger bot templates
Right here. You've got that real estate ad templates lead page templates and email templates all shown live
So we want to actually give them like show them like okay these tangible
you're gonna be able to see these you're gonna be able to see what's going on how this is all working because that
actually gets people to really go and opt-in a lot more than if it's just like some random like here's how to go make
$10,000 in the next 24 hours right and then down here
honestly guys, especially on mobile
So if we go through and see what this looks like on a mobile device it goes and simplifies down
I actually remove that completely okay, because it doesn't really in my personal experience
It doesn't really change the conversion rates too much. Even when someone's hitting on a desktop onto this landing page
Most people I've got a really big screen right here. Most people on their laptop are only gonna really like see this
Okay, so they're not really gonna see this part down here
But some people do go down they do scroll and they want to check out what I'm gonna actually see
And then I've got this little bio as well as like how many people follow me on Facebook right here
Okay
And then right here and go through click through
go and schedule what time they want the train to be and then we go and we
We get their name their phone number their email address. And then also we have an ability to opt in with facebook Messenger now
Registering for a webinar a train like this. It's a little bit higher commitment
and so that's why we go through and we ask for a little bit more information and
obviously, you'll probably see lower conversion rates as far as landing page conversion rates on a page like this as opposed to a
Page like this where on average we're seeing leads on this page for about one to two dollars per lead whereas with this page
We're usually seeing leaves for about eight to ten dollars per lead so little bit more
But obviously it's a little bit higher intent and it's a bigger commitment to go through and register for a webinar
Okay. So anyway
I hope these tips helped as far as going through and
analyzing your landing pages how you're getting people to opt in for your different products your service your offerings because
simple tweaks like this of increasing the page load speed or
Going through and making it like a simple very clear tangible headline
Then like if you're able to boost those conversions by 5 to 10 percent
Then you're able to go through and have your ad dollars go so much further with your lead generation
So anyway, I hope this video was helpful
If it was go ahead give it a thumbs up greatly appreciate that
also
if you guys want me to check out any of your a landing page that you're currently running for your business and see how they
Are go ahead drop a comment down below and I will respond to every single one of your comments
So with that said guys, thank you so much for watching
Give this video a thumbs up if you enjoyed it, if you found it helpful and greatly appreciate that
And with that said I will see you in the next video