Hi Paul here from PRWilson Media.
In this video, I'm going to give an introduction to Pinterest.
I'm so often, in my role as a social media trainer, being asked about Pinterest.
How does it work?
How can I use it for my business?
So I've decided to create a series of videos and in all honesty I'm a beginner too.
So I'm going to chart my journey.
I'm going to apply the same method I use for all of my social media.
A 3 step approach - Prepare, Build and Engage.
So let's see how it will work.
Here we go.
So here I am in my own Pinterest page.
I've created an account, I've got to admit I did this some time ago and left it blank
which is against all of my own rules.
So what I've got now is the picture, and a description which actually is the same one
that I use on my Twitter page, because you are limited to 160 characters.
Now, I can see people that I'm connected with or are following me.
These are my followers currently, and I can see who I'm following . And like Twitter you
can just say follow, follow, follow.
So that's really the build stage.
What I would start with is along the lines of the description here, the profile is your
settings.
Make sure that your settings are properly set up.
There's notifications there.
I click on my picture and I go to settings.
Again looking for what's familiar with other platforms.
You really want to restrict where it benefits you and then open up access at a later date.
Now I could stop search engines looking for me, I'm happy that I've got a profile on there.
It can show related pins and other activity, you can clear your search history if you are
concerned about what it's showing about your own personal requirements but I think on that
basis we're fine now.
I'll click straight to profile and put in the user name , when you first set up the
account so I wouldn't suggest changing that . You can add a location, about you and the
website.
You can verify that but you need it to have access to your website and update from the
website settings.
Now here's a thing that's common across all platforms - you get notifications about all
activities.
Well once you are going to start growing your audience , do you really want all of these
notifications.
So if I say no, that turns off all of those settings.
And I can obviously reenable them.
Social networks you can connect it to Facebook and other platforms.
So as far as i can see we are ready to start.
So let's go back to the pinterest page.
And just a quick word about - I saw a great description which was the idea that it's like
when you've been on holiday, lots of places and you get free fridge magnets and you pin
them to your fridge so you've got a little view of the world
We've certainly got a collection of places like that.
But obviously there's a great deal more to it than that.
Pictures can have calls to action.
You can organize pictures , pins on to your own board.
Your board can have not just imagaes but also video.
So I'm certainly going to set up a resources board over the next couple of videos that
will showcase the videos on my YouTube channel like this one.
But right now, I think that's enough of an overview . I think we can see similarities
with other social media platforms , we know that we've got to get ready before we launch
and so join me in the next one and let''s where this adventure takes us and maybe I'll
claim Pinterest expertise - One of these days - we've got a long way to go Alright thanks
for listening.
I've been Paul from Prwilson media , your social media personal trainer .