howdy folks welcome to my channel satish gear here from dallas texas in this video we're
going to learn how to run ads on quora so if you haven't heard of it quora is like yahoo answers
answers but a little better right so let me let me ask you a question so if you went to google
and searched up a question like you know how do you do this why is this most likely
the first you know result is going to be quora right and that's an organic way of getting traffic
but on this video we're gonna learn how to run ads on quora now why quora right so of course facebook
instagram all those companies have their own pros but cora had its own beauty now
it's a question based ad platform meaning you can actually go ahead and frame a question and then be
the one to respond to that now think about that for a second right so and you can target based
on spaces or topics for example let's say you you know you sell a product that's in like marketing
right you can run ad on people who selected to get marketing you know question answering interesting
facts on their email and on their feed as well so that's why i love quora so on the on the video
next video up here i'm gonna show i'm gonna take you by hand and show you exactly how you can run
ads on quora to generate more leads more customers and hopefully more money let's get on my computer
and i'll see you at the end and keep in mind if you enjoyed this video at any time please go ahead
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link on the description click that and subscribe right now let's get on my computer right now
so running ads on quora is quite simple okay so we all you need to do is go to quora.com slash
ads okay and once you get up here you're going to go to pixels and events and what you want to do is
go ahead and set up your pixel so you can track your customers and your leads click on set up
pixel okay and then you'll click on manually or with a partner if you want to give this code to
a developer okay or you can use it use it on google tags it's up to you
so all you need to do is pretty much go ahead and copy this code and put it on the head tags
of your of your website okay so if you don't know what that is uh if you're using wordpress you can
go to appearance editor you can do that if you're using like click funnels there should be a snip
place to put your code there as well on the header as well if you don't know what this is ask your
developer and they should be able to explain this to you as well click on next and then uh you can
also go and set up these as well and that's pretty much it and once you go ahead and set that up
let it be on your page and then you're gonna go to manage ads click on new campaign and then once you
get up you're going to click on uh the campaign name this can be whatever you want to call it so
for example in this case we're going to call it uh demo ad one and then it says objective right
so the objective uh it could be conversion app installs traffic awareness and this part is pretty
similar to facebook ads if you want to say not as good as facebook ads but it's pretty much similar
so if i was running as you know to get sales and straight up i would pretty much go ahead and use
conversion to be really honest if you are trying to get some installs for your you know ios or
your android app you should do app installs uh traffic i have not seen anything amazing i like
conversion because i think they deliver a little better traffic who are actually like to you know
make a purchase or they're you know depending you know this this is a better traffic right
with this traffic they're just trying to fill your order and what i've noticed is that the traffic is
not that amazing because when i'm running traffic ads i'm trying to get some leads right uh this one
um i have tried it a couple times and i think people freak out when they see
that their information is already filled out so uh you can't try it i have not tried this
a lot but i have tried rest of these and i would have to go with conversion initially
now conversion uh event this is if you have the pixel so if you don't know what this is
ignore it but i would definitely encourage you to set up a pixel so you know if it's converting
how is it converting and things like that as well so your conversion pixel uh you know so
pretty much i would go ahead and do purchase uh so you'll have that quora pixel set up and
one of the event is going to be purchased so that's going to be triggered at the end of
that thank you page or order page if you want to call it uh you can use the conversion um
you know you can use a conversion objective for like leads as well it has worked fine you're not
going to have any problem with that you know like lead it's it's all same guy it's all the
same right so uh it's up to you uh maximum budget wise i would start with about 50 bucks initially
oh well hold on let's go up here uh let's go right here let's do fifty dollars here if you're brand
new i don't want you to put like a thousand bucks and you'll be surprised right because uh it could
burn your money early so you can set up your schedule right here i like to begin immediately
next now the ad set is pretty much the same thing uh like any other platform so what
you can do is call it i call it add b one i'll call it one so i can have multiple of these ad
sets and control them right and this is where you can control uh the cities so for example
i can do texas whatever i want to do i can do my zip code
like this and things like that as well i can exclude it as well
now primary targeting it's depending on how you want to do it so for example in
contextual ad this is based on what people see okay audience ad is based on the topic for example
if you go to quora right if you go to quora right here these on here these are spaces so
this is what they're talking about this is the you know the topic space whatever you
want to call it so they're asking you do you want to target by you know this thing
or you know just based on text okay and behavioral is based on what they have searched before or like
what they have asked before if that makes sense for example if you're running an ad for let's say
you know um in a contraceptive things like that you might want to like you know question history
and you might want to target like for example how to not get pregnant or things like that right
or for example um uh maybe you want to you know you know do a question a history for how do you
find a you know a good podcast hosting company how do you make more money things like that so this is
where it comes really really handy and that's why i said um initially right people are like you know
why quora over facebook right yeah facebook had its own like pros and stuff like that right um
quora has its own style because i like to you know because these people are asking a question right
and then if you can answer that question properly and in a nice way you're gonna be their savior
okay you're gonna be their you know favorite person so that's why i love uh you know uh quora
now broad targeting uh not no i will avoid okay so this one based on keywords and things like that
uh what i like to do is i like to do two of these audience targeting and behavioral targeting those
are amazing use those okay and then next up you can decide on the type of browser and things
like that gender wise of course it depends on the product um you know depending on what
you're selling so you'll have to decide that as well um let's see yeah i love this feature okay
because even if people don't show up here's here's the okay so on facebook and things like that right
people actually have to be on the facebook app or you know on facebook and for for them to you know
see your ad and that's shown on the side right on quora the ads are on a stream for example right
on facebook you see ad on the side in different places on here you see ads like you know you see
a question a real question organic question this your ad right here you see an organic
so it's like you know embedded on the feed that's why i love it and the second reason i love it is
because the email feature right let's say i'm interested in entrepreneurship right
what these people can do what quora can do is because i get a digest like you know a quick
email every morning about entrepreneurship they can actually go ahead and put in that ad
on the email so i see that in your ad on my phone on my own inbox which is pretty cool i think okay
so optimize for clicks for impression i would do clicks obviously right
um bid wise i would leave it alone i'm just going to leave this alone let's see
uh okay whatever right there we go you see that you get an idea right
uh bid wise
let's see this used to be where you could just leave it uh cost per click i'll do 85 cents
okay and here at this point this is about you know you're going to be creating
um you'll be creating your uh your your actual ad format right and then the ad format you know
you're gonna have your business name and things like that this is pretty normal for any other uh
and if you run ads you know what this is um it's pretty similar to google ads to be really honest
and that's pretty much it this one you can handle it on your own right it's asking if it's an image
add or promote an answer i like this better to be really really uh honest right because what you can
do is promote that you know it's a qa form so you can promote it with with the question and
answer that's why i like it uh but of course you can use this as well what i have noticed is that
uh you know promoted the answer this one uh is gonna get on email really really well and it
has a high click-through rate as well but that's pretty much it it's super super easy to you know
uh use quora ads i use it for generating leads and sales as well i think you'll love it so let's get
back on the video and we'll talk more i hope you enjoyed this video as much as i enjoyed creating
now keep in mind if you enjoyed this video please go ahead and subscribe so i can bring more videos
just like this to you on your youtube feed for free thank you so much for watching take care