Exciting news, business owners - Instagram's released a new feature.
I know, I know.
Not every feature that Instagram releases is exciting news for us business
owners, because cue the overwhelm. But not this one,
not the feature I'm covering in today's video.
I'm talking about the new remix for Reels feature.
And the reason why I'm so excited about this one is because if you have dabbled
in reels for your business and you haven't really seen great views or virality
even, this feature could be the missing piece to your puzzle.
When it comes to getting views and reach from your Instagram reels efforts,
just like Julie Stoian, whose fifth reel was a remix.
And that video now has over 800,000 views and counting.
Now Julie will admit she doesn't love being on video when it comes to growing
her business, but by leveraging the brand new remix feature,
she's able to find someone else's reel that she can respond to.
She can add text to it.
She can really add her own spin to her response and see success back to her
business in the form of views and vitality. So in this video,
I am covering the Instagram Reels remix feature for you,
the business owner,
and make sure you stay until the end where I'm going to share some remix ideas
that you can put into practice today, so that you can try out this feature.
First and foremost, what is the remix feature?
The remix feature is similar to TikTok's duet feature. If you've seen that one,
what it does is allow you to collaborate with other creators on the platform
where you can essentially insert yourself into their video.
So what the viewer sees on screen is your video and their video
together in one. Now,
why is the Instagram remix feature so great right now for you as the business
owner? Well,
remix might be the latest feature that Instagram is currently pushing out.
There is anecdotal evidence that people are seeing drops in views when it
comes to their regular Instagram reels. But with the remix feature,
we're seeing views go back up.
So this could be the latest feature that Instagram is really pushing out to
viewers right now, because of that,
the remix feature is actually giving you a wider reach,
and it's an opportunity for you to get in front of new people or to get on the
Instagram explore page.
And the best part of all about the remix feature is that you don't have to
create original content from scratch.
You can literally react or reply to someone video content,
just like Julie,
who's a great example of simply nodding along or smiling and adding
text for context. Now, how do you use the remix feature? Well,
you're going to pull open your Instagram app. So here I am on my homepage.
I'm going to tap the middle button at the bottom, which is the Reels page.
And I can go ahead and scroll through reels. Oh,
there's mine that I just posted.
I can scroll through reels and see if there's something that I can respond to.
So what I'm really looking for is something related to my industry or my niche.
This one's fun. It's not necessarily related to business,
but maybe I can create my own spin on it. Just like in Julie's example.
So if this is giving me ideas,
what I'm going to do is tap the three dots in the bottom, right?
And I'm going to look for the option that says remix this reel.
Now keep in mind, not all reels have this turned on.
So when Instagram released the remix feature,
it did allow some of your more recent reels to be remixed.
But if you want all of your reels to be remixed by other people,
that is a setting that you're going to have to turn on in your backend.
So for me, luckily for me,
this account has allowed for other people to remix this reel.
So I'm going to tap this button and then I'm automatically going to be taken
into this creation screen so I can see the original on the left.
And then there I am on the right.
I can use the timer button if I wanted to do this hands-free,
or I can just go ahead and hit the record button down at the bottom.
So let's try out the style of Julie, which is to smile and nod.
Just give a couple of expressions there.
And then I think the key is to actually hit the preview button and add text for
context,
if you're just going to simply react in the way that I did it right there. Now,
if you've found a reel, that you would love to remix, but now is not the time,
you can also save it for later. So again,
hit the three dots and then tap the save button. So now it's been saved.
And if I go to my profile, then I can hit the hamburger icon in the upper right.
And then I can tap where it says saved.
And here I will see an album that says all posts.
That is where reels are currently being saved. Now,
before I give you a ton of ideas that you can implement today,
when it comes to trying out this new remix feature,
I first want to cover best practices when it comes to making remixes
as you're reacting or replying to someone else's content.
Try to think of ways where you can add value.
So if you are just going to stare back at the content in your reply,
that's okay, but think about ways that you can add value with your text,
just like Julie's viral example. So when it comes to giving value,
there are actually three ways that I believe you can do so.
You can provide entertainment, you can provide information,
and you can also provide inspiration.
So let's look at some examples of those three categories under the entertainment
category. Let's look at this remix, which I'm calling,
"what I think I'll do versus what I actually do."
Here's another under the entertainment category,
where your sibling is in the bathroom for too long.
And lastly,
here's another entertaining example about what it's like to have to act
professionally all day long.
When it comes to creating remixes and educating your audience.
Let's look at some examples.
Here's an example remix of sharing tips and taking notes.
Here's another example of reacting to the old idea that the Instagram algorithm
hates me and look at how this creator actually shared value in the caption.
Those are examples of sharing tips or advice. Now let's look at this example,
which shares a hack or how to.
Last but not least, when it comes to creating inspiring remixes,
think about the viewer on the other side. How can you build them up?
You can also share inspiration by sharing snippets of your journey,
the steps that you've gone through,
the struggles that you've gone through to get to where you're at today.
Let's look at a few examples of inspiring remixes.
Beyond adding value through your remixes.
I also want you to think of them as an opportunity for you to show off your
personality.
Video is an amazing way for people to really get to know you way deeper than an
image. So don't be afraid to go there and show people other sides of yourself.
And lastly, don't use remixes as a way for blatant self-promotion,
like most aspects of Instagram followers,
don't follow accounts to be sold to or promoted to. So be cool.
Now that we've covered your remix strategy,
let's talk about ideas and I have a lot of them for you.
When it comes to finding ideas of things you can remix,
I'd recommend a checkout TikTok. First.
Remember TikTok has a similar feature called duet and it's been out a lot
longer. So there's just a lot more content for you to check out.
Also keep in mind that trends often start on TikTok and trickle down to
Instagram. So if you're at a loss of ideas,
TikTok is a good place for you to start.
Another idea is for you to remix your own reels. Why not?
Your current self can talk to your past self as an example.
Or your future you can talk to past you. Check out this example.
You can also remix your reels to show before and afters,
expectations versus realities,
or to update your audience on something that you previously recorded and to
share where you're at with it now.
The next idea is for you to make reels specifically designed so that your
audience can remix them. Now for this to happen,
you're going to want to go into your privacy settings of your profile and tap
reels there.
You're going to find the ability to enable remix on all of your reels. Now,
if you don't want all of your reels to be remixed,
you can go into each reel individually and tap the three dots at the
bottom and choose whether to allow remixing or not on a
case-by-case basis.
So when it comes to creating reels specifically for people to react or respond,
to make sure you are leaving empty screen time, this is key.
Check out these examples for what I mean.
You can also think about creating your own challenge for people to respond to.
Check out these examples. You know,
you're a busy business owner when your hand becomes a fist. Put a finger down,
if you've ever worked on your business while watching Netflix in the background.
Put a finger down,
if your dreams at night consist of spreadsheets or cameos from your team
members. Put a finger down if you've ever sat through a two-hour webinar.
Put a finger down if your days consist of type, type, type...stories or TikTok.
Put a finger down if you couldn't do what you do without the support of your
family or friends.
Now shake that fist and celebrate because you are your own boss.
And last but not least,
because video marketing is so great for all of us to share our personalities and
to share new sides of us,
think about creating a reel that gives others an opportunity to have fun vent
or show off. Here are some examples,
If you've made it this far in this video,
I encourage you to hit pause and open up Instagram and try making a remix today.
You never know it could be the reel in your feed that goes viral.
If you enjoyed this video and this topic in general,
and you're interested in embracing video more for your business,
because you see the power of short-form video marketing especially,
then I have something that you might like.
It is called Videos Vault and Videos Vault gives you 300 done-for-you
video ideas that you can create for your coaching,
your service-based business or your product-based business. That's right.
I have done the brainstorming for you and I have analyzed what works for
businesses just like yours.
So if you're curious and you want 300 video ideas that
have been proven to grow businesses,
then you'll want to head to videosvault.co to check out Videos Vault today.
I'll leave the link right below this video. To ease and revenue.
I'll see you in the next video.
Thanks for watching today's training on how to create remixes. If you liked it,
go ahead and hit the subscribe button and the bell so that you don't miss any
future trainings, just like this one.