- What's up guys.
So, in this video, you'll learn five actionable ways
to build high quality backlinks to your website
that are actually gonna increase your website's rankings
and get you more traffic from Google.
And if you don't already know, link building is one
of the most important ranking factors when it comes to SEO.
In fact, you know when Ahrefs did a study of this,
they found that 90% of websites on the internet do not rank.
And the number one reason was because of backlinks.
So, this can be the biggest difference
between ranking and not ranking on Google.
So with that, let's jump into the five ways
to build backlinks to your site.
So let's start with one of the easiest ways
to get backlinks to your website in 2021.
And that is with testimonial link building.
So, if you have any services
that you're massive fan of and that you use a lot
for your business,
then you can actually approach these websites
with a testimonial or a case study
and ask for a backlink to your site.
I actually worked with Lemlist recently,
but because I do a lot of outreach with their software
for my link building agency,
and when I reached out to them, I created a case study.
Then they posted that case study to the website
adding a backlink to my site in return.
So, this is a really easy way to get backlinks.
And the great thing is a lot of these services you use
usually are very high authority websites,
they're very high DR websites.
So, if you get a link from them,
then that's a massive win for your site.
And also it's good PR too, if they publish your name
and your brand on their website, promoting you,
then it's kind of like advertising,
it's like free advertising for your site.
So how can you get started with this?
Well, simply create a list of all the services
and products that you use for your business
that you'd be happy to create a testimonial for.
And then once you've done that,
reach out to each of your services,
you could do that via cold email,
or the live chat function on the website,
or even the contact us form.
And then just explain the situation.
Kind of similar to the screenshot you can see right now.
And if you do that, I can almost guarantee
that some of these websites will publish your testimonials
or at least a case study from your site.
The other thing that I wouldn't recommend
with this strategy is to make sure
that you're only providing testimonials
for services you actually use, okay?
So don't go out there and try
and get loads of testimonials from different websites
that you don't even use simply to get backlink
because that's not gonna to benefit you,
and it's kind of unethical as well.
So, only focus on the services you actually use.
Next up on one of my favorite link building strategies
recently is to do video link building.
So how does this work?
Well, essentially you create videos
and you post them on YouTube.
And for example, with my link building business,
I post LinkedIn videos all the time.
And what you can do is promote these videos
to other websites in your industry saying,
"Hey, I've created this video,
and maybe you want to embed it on your website.
And if you do, I'll be happy to share your site
on social media or find my email list."
And when you do this, you're gonna see
that a lot of websites will be happy to embed a video.
In fact, they'll probably be more open
to that than adding a link to your site.
So, how do you get a backlink from this?
Well, what I usually do is a month later
or two months later, I reach back out to the website
and I say, "Hey, thanks very much for embedding my video,
would you mind if you added a credit to my site as well?"
So, just the link on the Julian Goldie on to the video.
And when you do this, you're gonna see
that a lot of websites actually link back to you.
So, with video link building is a very
easy strategy to get backlinks to your site.
And it's kinda of a way of getting your foot in the door
with the video originally, and then a month later
you ask them for the backlink credit later.
Not only that but if you're getting all your videos embedded
across the web on different blogs,
then not only are you getting backlinks from this,
but also you're getting more views on your video.
So it's kind of like a win-win for you
in terms of PR and also in terms of link building.
And it's a very easy strategy to do.
Link building strategy number three,
and this is a really easy one in 2021
is to just build links with HARO.
HARO is also known as helpareporter.com.
And this is a way of getting free publicity
to your site, so building the links along the way.
So it's a very powerful link builder strategy
that's gonna benefit your website
and your brand in the long run.
So, how does it work?
Well, simply sign up via helperareporter.com.
And after you've signed up, you'll receive email updates
from journalists every single day.
And basically these email updates will break down
all the PR opportunities in your industry
from other journalists looking for opinions
from websites like yours.
So for example, a journalist might post on HARO.
"Hey, I'm looking for someone to supply opinions
on the best productivity tool."
And then if you provide an opinion
and answer the journalist within the required deadline,
then you could potentially get a link.
And this is a link building strategy
I've replicated dozens of times.
It's very powerful and one of the great things about this
is that you will find exclusive link building opportunities
with HARO that you simply won't find anywhere else.
In fact, recently I got a DR 90 backlink
from cloudway.com and this was just so damn easy to get.
All I had to do was write a two minute opinion
on what the journalist wanted.
Now, when you're replying to HARO responses,
this is basically a pitch.
So, you're trying to persuade the journalist
that your pitch is the best out of everyone's,
because the better your pitch is,
the more likely the journalist is to feature your pitch
or your article on their website.
So, how do you optimize the process to make sure
that you land as many HARO pitches as possible?
Well, first of all, keep your responses very short
keep them concise and keep them straight to the point.
And then in your actual email
make sure you explain who you are
and why you're responding to this HARO query.
Next up include links to your social media platforms
and also a headshot too.
When you do this, it basically makes it easier
for the journalist to feature you
because they've got all the links
that they can include in the article.
Now also, and this is quite obvious
but you should try to make your pitch as unique as possible.
If you think about it, if dozens of websites are applying
to HARO and they're trying to get their link featured,
then most of them are gonna be Googling the answer
and trying to find the easiest way
to answer these HARO queries at scale.
Whereas if you come up with a completely unique pitch
and you find a totally different angle
that no one else is looking from,
then you're going to be more likely to be featured
in terms of your HARO response,
and the more unique your pitch is,
generally, the more successful you'll be in the long run.
Now the fourth link building strategy
that I'm gonna recommend has been around for years.
It's a classic, but that doesn't mean
it's any less effective in 2021.
And that is the skyscraper technique, okay?
The skyscraper technique is so powerful
because it's tried, tested and proven to work.
And even in 2021, I've been using this technique
for years is still working right now.
So what do you do?
Well, essentially, there's four stages to this.
So number one, you're going to look at your competitors
and see how they're getting backlinks already.
And then you're going to create a list
of all the articles that are attracting the most links
for your competitors.
You can do that easily with a tool
like Ahrefs and you simply type in your keywords
in the Content Explorer, and then look
for which articles are attracting the most links
in your industry.
Once you've done that,
you're going to prospect all the websites have been linked
to your competitor and basically create
like a prospect list of potential websites you could contact
in the future for a backlink.
Step number three is to create a similar piece of content
to your competitors that you looked at in stage one
but to make sure that your article is more comprehensive,
up-to-date, and that it's just a better overall article.
And there's many ways to do this,
so for example, you could run more content,
you can include more statistics,
you can include more infographics and videos
but basically you want to create
an overall much better piece of content.
And then the final stage of the skyscraper technique
is to reach out to everyone who linked to your competitors
and say, "Hey, I noticed you linked to this competitor,
maybe you wanna link to us too
because we've created something similar.
Here's the reasons why you should link to us."
And if you do that, you're going to attract many links
to your site.
Now, the one thing I will say about this
is that you have to scale up.
If you just send 10 or 20 emails
with the skyscraper technique, it's not gonna work.
But if you start sending literally hundreds,
then you will see a lot of backlinks come in.
And it's a very scalable strategy that will land you
backlinks for years to come.
And the final link building strategy that still
recommend today is guest blogging.
This is such an easy strategy to do
because you're writing a piece
of content and then other websites are gonna publish it.
So, how does it work?
Well, essentially, you want to make a list
of all the websites you'd potentially like
to get a backlink from in your industry.
Then you're gonna come up with a pitch
that you could write to them in terms of the topics,
in terms of why they should link to you
and why they should publish your content.
And if you want an example of a guest blogging pitch,
then check out the one on screen,
this worked for me dozens of times.
After that, you're gonna reach out to the websites
by cold email and send them your pitch.
And what I would recommend here as well
is sending at least two follow ups, okay?
So send your original guest blogging pitch,
then send another email after seven days
if they don't reply.
And then another email after that seven days later again.
Because if you do that,
you'll see the most people don't reply
to your first guest blogging pitch,
but they will reply to your follow ups.
So, it's really important to be persistent here.
And if you keep chasing webmasters,
eventually they're gonna respond
to your guest blogging pitch
and you will land a lot more backlinks to your website.
And then finally, you need to create the content, okay?
And when it comes to guest blogging,
you're gonna find that most websites
have quite a detailed lengthy set
of guest blogging guidelines.
So, make sure when you're writing the content,
you stick to the guidelines, that you write the content
exactly how they'd like it to be.
And if you do that, you'll see a lot of links coming in.
Now guest blogging is a tried, tested and proven way
to get backlinks to your site.
And the great thing is slow, from guest blogs
you can actually link to your money pages.
So that's why I recommend it,
and it still works in 2021.
So, thanks for watching guys,
that's my five link building strategies
proven to work in 2021.
Now, by the way if you do want to land more backlinks
to your site, I do run a link building agency
via juliangoldie.com.
I'll leave the link in the description below.
And if you want to get more backlinks,
feel free to book in a call or get in touch
and I'll be happy to talk to you
about how to land more backlinks to your website.
All right, thanks for watching.