if you want to see what my first products look like that generated me
over $10,000 okay let me show you what's going on guys
it's your boy the Beast of Ecom back with another video dropping nothing but value
bombs as I always do so in today's video I'm gonna be showing you my first ever
product that generated me over ten thousand dollars okay but better yet
what I'm gonna show you instead of just revealing the actual product okay that's
would be pretty much useless what I'm gonna show you is why it worked and most
importantly how I actually generated the numbers that I did what I'm also gonna
show you is what I didn't do and what I should have done a little bit better so
now you know if you launch a product in the future that you can make sure you
get the things that are doing wrong right if this is the first time ever
watching one of my videos hello and welcome if you're old viewer then again
hello to you too please do like comment and smash the subscribe button hit the
notification bar as well so you stay up-to-date when I drop my latest video
you do not want to miss out on the value bombs that I always bring so enough of
the talking let's jump into the video so you can see what this product actually
looks like make sure you stay to the end watch all of the video so you understand
what I actually done right and most importantly what I actually done wrong
so let's get into it okay so let's jump on with this video
and let's jump into some value okay first thing I'll do is let's have a look
at the adverse from what we spent what was generated now I know there's always
kind of be one or two people no matter what proof I put out there to say oh you
numbers are fake bloody bloody blind all those sorts of things which you know
it's hundred percent fine everyone's entitled to their own opinion I know my
numbers 100 percent real so you know again it does not faze me whatsoever you
can think what you want but I'm only here to teach people who want to learn
how to do the same so let's crack on with the video anyway well as you can
see we spent two thousand one hundred pounds now let's change that into
dollars so two thousand one hundred just round it down times by its 1.3 I
think the conversion rate is right about now it was probably a lot higher back
then so two thousand seven hundred and thirty dollars spent to generate eight
thousand seven hundred pounds which is eight thousand times up by one point
three equals eleven thousand three hundred dollars okay so this is eleven
thousand dollar products and it's the first one I'd ever started generating me
some some decent returns as again a row asses call nice products an awesome app
purchases so yeah all in all it was fantastic now I'm gonna refresh this
page again I know there's gonna be the people out there who are gonna claim
fake but you know I have nothing to nothing to hide as you can see in
numbers are exactly the same know CSS no fake trickery here or there
so let's actually jump into some value okay well my first winning Shopify
products and here it is it's a cat night light
now super cool super quirky product okay it looks cold it's a little not like
that people can put on their bedside table for everyone who likes cats and
you know everyone who's passionate about cats so it believe it comes with a
little remote as well so that people can change the different colors or happy in
different modes such as like automatic mode or a certain color so super cool
quirky products and he just jumped right out to me and he was just something that
I just had test as you can see here here is the results that we've just seen a
moment ago but let's talk about why it actually works okay let's talk about why
it works what I done and then what I've done wrong so you guys get the maximum
value out of this whole video okay so why did it work well it's a very cool
quirky product and as I mentioned it you know it jumped right out to me so no
doubt it was gonna jump right out to people who love cats okay it's something
that was very rarely seen in the harsh few you know
you can just walk down Walmart or wherever it may be and see this product
you know just jump out on the shelves so that was one of the reason why it was
kind of you know something that I just had to test and again you know it has a
use and it has a function it's a cat night light night lights people actually
go out and purchase night lights just to help them sleep better you know have a
bit of an ambience in there in the house and just make the house a little bit
homely and stuff like that so people actually go out and buy night lights so
the product itself had a use it had a function while also being cool quirky
and something that was rarely found on the high streets that's one reason why
it works another reason why it works is because I was targeting a super
passionate audience people who love cats you know love cats if you own a cat and
you know it's kind of like your you know the world your little baby and stuff
like that so a super passionate audience and he was generally only targeting well
pretty much it was all women I was targeting for this actual product you
know anyone from 21 up to 65 who liked and owned cats I generally like to do 21
year olds only because you know they've generally got more spending power
essentially them you know 18 year olds and below 21 years old so I just find
tagging you know 21 and upwards people generally have cars don't worry about
pulling it out and buying online so women who love and like and own cats
super passionate audience again now thirdly it was at a affordable price
point it's you know twenty four to thirty dollars isn't gonna hurt anyone's
pocket you know you know people don't really spend people spend that more
people spend more than that on food for the for the sort of for the vote for the
month so you know it's not we're not breaking the bank people don't have to
second think about it it's literally because it is an impulse buy the price
isn't that high you know people just click onto a little cool and quirky oh
so it dollars you know that's nothing purchased there and then so again it's
not something where people have to think about if it was $60 or if it was you
know above that then people generally have to consider to think you know
what things I've got coming out my bank account in the next week or so so that
was one of the reasons why it works as well and it could be bought in more
pools so I was finding that a lot of the old ages so from 45 upwards were
purchasing a lot more than one so generally for mums purchasing for
daughters or grandmas put purchasing for grandkids and purchasing two because
obviously they can't just buy one for one kid if there's a cat in the house so
mums purchased them for kids daughters nieces nephews I'm not gonna be sexist
you know and those sorts of things for for the actual products and people were
buying more than one and again at that price point of $34 you know $50 you're
not breaking into those those higher higher numbers okay so let's move it on
to how it was actually done and what I done with this campaign so first thing
that then was obviously than a website purchase campaign website conversion
purchased objective and I already had a few sales on the pixel so I always
wanted to go for the purchase now obviously Facebook I want Facebook to
send me buyers I don't really want to have people who are adding to my car I
don't want engagement you know I want buyers and Facebook puts everyone into a
different category you know when you're on Facebook so if you don't buy many
things on Facebook then you just get put in like the view content people who just
log on and you know click off but if people who are purchasing and purchase
things through Facebook or purchase things online generally get put into the
buyers section so Facebook's going to send you know traffic more likely to to
people who are more likely to buy the product so I didn't purchase now for
this one I've done video ad now the video ad itself was a slideshow so what
I'd done was I've got five different pictures of the product put them into a
slideshow or if you use Camtasia you can do the same thing if you use premier
approach what I like to use or even outsource it if you want and then you
can do that no problem at all but it was a slideshow show in different angles of
the products a lot one on the bedside bed once one would hold
one close-up one in a different color one in another color just showing a
variety cool collage different shots of the products so it is a video but it's a
slideshow video so you know not it being in use one of it but just actually you
know static pictures rolling on on a slideshow now a target Saturnia the
top-tier countries so early United Kingdom United States Canada Australia
New Zealand and Ireland which are the main english-speaking countries so I
targeted targeted all of those main ones those are the ones with most of the
purchasing power so those were the ones that I initially targeted and when we go
on to the things that are actually done wrong you'll see where I kind of went
wrong with things researched what are doing was for the mother footing ad sets
back then I was researching into the niche career my ad set so I was doing
five dollars a day back then I test with a lot more now but
you know five dollars a day will you know was no problem back then is still
no problem right about now but but yeah it just takes a lot it just takes a
longer time to get that day or in it but five dollars per day I was doing I was
researching into the brands different cat brands different cat food brands cat
figures which are kind of like the mini cat celebrities you might see them there
might be dog pages out there that you you might see but the cat versions I was
targeting so she's like grumpy cat and meow cat and a few others I can't
remember them off the top of my head I was looking at magazines and websites as
well that people who like cats would be reading rescues and associations of
course if they're interacting with those they've generally owned a cat and
passionate about them the different breeds as well and I've done some broad
ones so she's just having cat which is like 10 million or so and obviously the
precise longtail ones as well and of course as well I was with this one I was
scaling Burke vertically so literally I was just increasing the bid every 20 to
30 percent you know every two to three days it was a it was as simple as that
you know no technical fancy stuff back then maybe because I didn't really know
much stuff back then but it works and still works to this day
just literally increasing your budget every two to three days looking at your
cost per purchase and you row us if they're all fine then you know increased
in the budget and that's what I'm going to scale this one up to you know making
the money that it did now moving on okay some of the things that are missed now
this is the important part super important part because these are the
things that you want to get right if you are launching them in your campaign so
don't miss out on any of these now of course I did not scale to all of the
look-alikes now I missed some out the only things
that are done with the view content and the Add to Cart which meant that I
missed out on you know knows different look-alike audiences that I could have
put on there so retargeting people who watch the video you know and if you a
check out even the purchased ones you know completely missed them all out and
only during the view content ones and he had to Carter Add to Cart
look like audience is so I could have you know this campaign can do way more
than what it did but unfortunately you live and learn and that's just
unfortunate but um but hey you know I lived to tell the tale so so to speak
another thing which I didn't do was dynamic product ads back then I'll be
hundred percent honest I did not know what dynamic product ads were some of
you guys might not know what they are they're dynamic product ads which stand
which basically work in a way whereby it's a cool retargeting technique and
I'll probably bring out a video about it it's too long to explain it now but um
dynamic product ads I didn't have it set up so again I
missed out on those and generally those are the highest that will bring in the
most robust for a campaign if you've got those things set up again totally missed
it out didn't even know what they were I didn't scale worldwide Eva as you seen
earlier in the video I only scaled to those big six countries big which worked
well of course as you can see but again there was probably so much more money on
a table by scaling worldwide because of course a cat lover in you know in Africa
or in you know Asia or even Brazil or wherever it may be Mexico are still
going to be loving cat the same way they do in one of those top
six countries so again you know missed out on scale and worldwide should have
done it but uh again you live and learn from he campaigns as well and finally I
only doing basic retargeting so you know I only targeted me talkative people who
viewed the content that was it so I missed out on people who didn't add to
cart' people who didn't purchase you know people who didn't view the video of
course and stuff like that sort of very basic retargeting which again you live
and learn and could have done a whole lot more but you know it's one of those
things that you you know you get on with and you learn for your next campaign so
I hope you know these things now as you can see you've you know you know what
the product actually was why it worked what actually done and things that you
you know things that I could have done better so when you're creating your
campaigns you can make sure that you get all of these things correct so that you
don't miss out on those things especially that I did so as usual I hope
you got some value from this video if you did give it a like drop me a comment
down below and of course smash to subscribe burn so you stay up to date
and of course I've got a free course down below we got to do is click the
link and I've got a free private mastermind group as well I'm in there
other marketers are in there all doing the same thing helping each other out
link will do be down below and of course reach out to me via Instagram drop me a
like drop me a follow drop me at the am and I try my hardest to have a
conversation with you guys on there as well so that is it for this video again
I hope you got some value if you did let me know fully appreciate it so for this
video that is it I'm over and out until the next one you take care
yes