[Music]
what's up guys Ryan here today I'm gonna
do a video walking you through
optimizing your Etsy shop now this is an
important step because Etsy is well
known for policing their marketplace and
trying to make sure that every seller
they let in adheres to this like
mom-and-pop shop handmade warm and fuzzy
cozy I don't even know all these words
you know you get the sense of the words
I'm using like they want their
marketplace to be associated with all of
those words even though at the end of
the day behind the scenes it's not
necessarily the case especially since
they open the doors to print-on-demand
sellers but um if you're gonna if you're
gonna saw on etsy what you should be you
gotta play by the rules so what I'm
gonna essentially do in this video is do
a very quick walkthrough of how you can
create a very nice cozy looking yet see
shop and I recommend doing this because
I'm pretty sure all the new shops that
get open go to a manual review and a
human either gives it the yes or the no
and I mean it's like well-documented
that people get their Etsy shops closed
all the time and they don't even have to
provide a reason they'll just ban you
for life I actually had it done to me
for literally no reason I mean it was a
shop that I had opened up like two years
before I tried to sell print-on-demand
on Etsy and it was solely because they
said that the product I was selling
didn't fit the marketplace and it was
nothing crazy and like I see the most
ridiculous things prosthetic things that
go into the adult category on Etsy all
the time I'm like why are these here get
this off my and you can't even report
the listings anyways I'm ranting about
Etsy let's go on to our shop
optimization so first things first this
is my second account that I use for
demonstration purposes if you guys are
wondering how I have two Etsy accounts
by the way because you do not want to
have to unless they allow you to which I
don't think they unlike Amazon where
I've heard of them allowing you to have
to I don't think that they allow you to
have two Etsy seller accounts on the
same IP address what you'll want to do
is look up nord VPN I'll put a I'll put
a link in the description but Nord VPN
is a very affordable very highly rated
VPN and you can get a dedicated IP
through them it's probably like six or
seven
bucks a month I think it's like nothing
and with a dedicated IP you can run
second accounts for anything really I
have like a second Etsy account Amazon
account RedBubble like across the board
I have second Amazon merge account and I
just used the dedicated IP so again I'll
put a link in the description to Nord
VPN it is awesome all right first things
first though this is so if you go into
your let's just start from the top Etsy
com
go into shop manager in the top right
this is assuming you've already signed
up to sell and then from here go to your
sales channel and click the pencil next
to your shop and yours your page might
not look like mine so what I've gone
ahead and did is I got some stock images
from one of my favorite websites Peck
Souls compiex Els com I'll put a link in
the description every photo you see here
is uploaded from the author under the
Creative Commons 0 license which means
free to use no attribution required and
you can use it for commercial purposes
no attribution required so you're good
to go you're completely fine to use
anything on pixels com so what I do is
I'm like okay what do I want to do for a
banner for the header image type in like
open shop and just pick an image and
load it up into Photoshop you can see
here
you found the the image I used as my
avatar here as well so and then when it
comes to your shop owner I would
recommend also optimizing this page it's
not hard to do again same thing it's
just a smiling girl so come to pixels
smiling girl and just choose an avatar
choose one that looks friendly a lot of
times people use their dogs too so
whatever you like but it just don't skip
these things nobody knows if it's you or
not so don't just don't skip them it
makes your shop look better when
somebody who wants to buy from you finds
their way to your public facing shop
page two it makes you increases the
likelihood of you getting the sale so
this is the shop on the front end we
were looking on the back end on the
front and - it looks really nice to have
a banner have the avatar have the shop
owner there
etc so you want to do these things also
I have a blog post that walks you
through how to do each one of these I
did actually give you some copy/paste
template in content as well and I showed
you how I configured my shop on the blog
post so I'm kind of doing a speed walk
through like profile image again you
just click edit profile and then you're
able to upload here there's an About
section I would recommend filling that
out all you have to do I think I gave
you some copy-paste able content boom
there you go just copy paste it in fill
out your chosen name for Etsy yeah this
is gaming the system a little bit do you
need to do it this way no you can use
your own personal info if you want I
didn't have the choice because again
they banned my first shot because I was
listening something that literally could
be listed in Walmart and so it was it
was just absolutely absurd they banned
me for life
so anyways by the way you can get around
being banned for life it's not that big
of a deal just the only thing you cannot
do if you can't have a common thread
between like your address your credit
card your name your social security but
like for instance like if I used my
social security number as my tax ID for
the first account like I have an LLC
registered in the state that I live in I
just use that as the second account tax
ID and yes can they figure that out if
they really go digging deep yeah but
they're not doing any like what I do
know that they can match on credit card
because they got me on my second attempt
so is my third attempt that succeeded if
you're wondering but this video is not
about starting a second Etsy account
after getting the first one closed for
no reason so all right about sections
that's kind of a long one coming back to
the shop here about so my first attempt
at an Etsy shop what I think got a
flagged her manual review if it was not
going there automatically was I uploaded
videos because pixels actually does have
things like video pixels com
they have videos and I think I had like
uploaded a video or something and you
know cuz it's not hard to find one that
might look okay it might not be relevant
but again like a lot of times it's just
the fact that you did it like treat it
like an Amazon product listening to the
consumer who's choosing between product
and product B that are the same price
and maybe for even from the same
manufacturer if product a has a video
and product B doesn't and they both have
the max number of images they might part
from the one with the video because it
looks more professional so I subscribe
to that logic I do not use videos though
ever since that account went to manual
review because I don't know if that's
what sent it there same with photos I
just skip this part truthfully shop
members you can add yourself if you
choose so owner Sheryl and then let's go
back here to the copy paste description
actually you know what I've already
written one out here so I'm just going
to pop that in 250 character limit so
boom we got the owner there now local I
don't know if that really matters I have
filled that in but I don't know how
that's really relevant since we ship
internationally assuming that you're
watching this video because you are
using the printful Etsy integration most
of your sales are not going to be local
so alright and then you're gonna want to
edit the shipping section and change
your policies alright so processing time
I need to put I'm to prepare so this is
all basically gonna be set at the
product listing level and printful
should pad the time needed for handling
time so handling time is the time
between the order and it being shipped
shipping time again will be variable we
just use print Foles
shipping templates so we don't need to
do anything there returns and exchanges
I like to turn these off here's the
thing though if you turn them off people
are still gonna ask you for returns and
exchanges I will not ever accept an
exchange because that's like too much of
a loss especially if the whatever you
send them as a replacement is it doesn't
work out but I will refund people like
if you guys pay attention to any
Facebook groups talking about
print-on-demand sales
where it basically basically let's take
nan Amazon merge so that people can
actually see your seller account cuz I
merged your seller accounts hidden so
you don't have to worry as much about
like the seller feedback and whatnot but
like with Etsy for instance your
feedback across all of your sales is
visible on all of your sales so you need
to avoid negative feedback any way shape
or form possible so people want returns
given returns that's that's my
suggestion a lot of people agree a lot
of successful sellers agree a lot of
unsuccessful sellers disagree not saying
that you can't be you know you can get
away with never doing returns and be
successful but trust me it's a common
thread between the big boys you can give
returns guys it's okay
it's a long-term game all right so I
turned them off but if some messages me
I still give them that return and when I
say return I just refund them and now
let them keep the product so I'm not
gonna pay the return shipping there's no
point all right and then selling them
Europe if you do this I think you have
to provide a VAT ID as well no you don't
all right so you actually so this says
are you selling in Europe EU buyer
protection laws may require sellers to
display their name business address and
that number of where applicable to
buyers only buyers who have their
location set to an EU country will see
this information Etsy is not used to
contact you
so Etsy I'm sorry printful will collect
and remit that on your behalf if you
that's weird I thought they would ask
for a vet number I don't think I have
this configured on my Etsy account and I
get plenty of EU sales I also have a
personal that number though but my whole
thing was that like I have to pay a
service to remit that for me because the
HMRC website sucks and this is just
another thing I'd have to worry about
using that service for by not doing this
I thought they were actually gonna ask
for the vet because if you're given that
then they can associate at all two years
you're that ID whereas like if you just
let printful do it it's taken care of so
I would recommend just leaving this
blank oh that is interesting didn't ask
them for the bad ID there maybe on the
step two they do alright so from there
we have a relatively optimized Etsy shop
here
the next part though there's another
part that we should not skip so we went
through all this policies we went
through payment options use the default
returns exchanges turn those off privacy
policy Etsy provides you material on how
to write one I don't think I did that if
it wasn't required all right more
information we did that all right we
need to add printful as a production
partner to our accounts do not skip this
part so the quickest way that I know to
get there is to come back to the shop go
to our product listing right here so I'm
going to open that listing I'm gonna
click Edit in the top left so when you
view your own listings guys you get that
listings tool toolbar across the top
customers don't see that so this is a
coffee mug I listed through printful
because you need to have at least one
listing set up before you can use the
integration scroll down to production
partners now you'll notice I already
added printful and gear bubble but if
you haven't added them yet click add new
production partner go to my blog posts
I'm so good to you guys I put all this
info out there for you
production partner printful so we're
just gonna go ahead and copy paste it
basically alright production partner
printful location Chatsworth CA whoops
what just happened alright I don't know
what just happened
paste and then it's gonna do an auto
fill it did not like me clicking the
auto fill about production partner I
went ahead and I just wrote some content
that you can copy paste cuz I love you
boom says it says I couldn't function
without printful in their role as a
production partner they print pack and
ship out orders from their California
production and fulfillment center
allowing me to focus on what I'm best at
designing top-notch products that my
customers will love now I don't know
exactly how you're supposed to handle
the fact that printful has an EU
fulfillment center in Latvia and a
Mexican fulfillment center in Mexico so
because clearly there's only one
location so I just kept it at California
and mentioned California but
some orders could theoretically be sent
out from Mexico you actually have
control over what fulfillment centers
are used on your orders within printful
if that's something that's important to
you and you only want to use American
facilities you can do that a separate
video though all right about your
partnership so you're gonna say I don't
have the technical ability or equipment
to make it entirely by myself I design
everything myself and they do everything
for me all right and then once you have
it set up like this guys go ahead and
click Save partner and you'll have
printful added as your production
partner so I already have it associated
with my account and then every time you
create a product listing guys this will
not be checked by default you need to
come in and check the production partner
checkbox for printful again don't roll
the dice with Etsy they are known to be
stricter than pretty much any other
marketplace with like just outright
banning you for it's not like Amazon
merch where you upload someone else's
infringing trademark to work and you get
banned it's not like that they'll just
ban you because you didn't you didn't
check the checkbox for your production
partner you know that I had a friend who
opened his account literally got banned
within the first two days for no reason
at all whatsoever again he had to
message them asking hey why'd I get
banned is this a mistake and then they
reinstated his account again no reason
they just abandon unbanning no reason so
just don't roll the dice with Etsy I
think that's everything I wanted to
cover oh yeah I also gave you some
information in case you want to add your
bubble as a production partner as well
got that right there and then it looks
like I also included a a little blurb
about getting banned from Etsy on this
article but that's outside the scope of
what I wanted to cover in this video
guys so thank you for watching this
video if you liked it please hit that
like button please consider subscribing
if you have any questions comments or
feedback hit hit me up below and check
out the free dropship print-on-demand
mini course I walk you through how to
start your Etsy printful integrations
and get selling and even how to set up
your advertising campaigns on etsy and
run them optimally and get those first
sales rolling so thanks guys for
watching this video I'll see you at the
next one
[Music]
[Applause]
[Music]
[Applause]
[Music]