with over 5,000 stores in the US and
over 500 billion dollars in revenue
Walmart is officially the biggest
retailer in America if you're going into
Walmart you're on a treasure hunt to
find the best bargains out there and
while you're busy finding good deals
you may not realize that Walmart uses
sneaky tactics to make you spend more
money than you are initially intending
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once you enter Walmart you're greeted
with big shopping carts mentally
preparing you to fill it all up with
things and then you're bombarded with
huge signs with price tags this might be
obvious but these big signs can be
spotted very easily and people are more
likely to gravitate towards them but
something that may not be so obvious is
this the actual price tags follow the
good ol psychology marketing strategy of
odd even pricing prices like four
dollars and 93 cents and six dollars and
84 cents are just below hole number is
like five dollars and seven dollars
making the prices seem like a bargain
since we're trained to read left to
right when we see four dollars and
ninety three cents most would think it's
four dollars as opposed to five dollars
while you're roaming through the aisles
of Walmart
you'll also spot their rollback prices
this is how Walmart advertises a lower
price on an item but a rollback item is
not quite a clearance or a sale item
it's an item that has been lowered in
price for other reasons like overstock
for example rollback prices only last
for 90 days so when customers see that
tag they may be more likely to purchase
the item because it's a little cheaper
than it was before and you don't know
how long until it will roll back to the
original price you'll also see the words
every day low price plastered everywhere
constantly reminding your subconscious
that you're getting low prices at
Walmart we spent almost two hours at
this Walmart and saw probably over a
hundred
hundred of these signs you might see
something you weren't intending on
buying like chocolate for example and
buy it anyways because as the signs
constantly remind you it probably costs
less here than at your local store and
that's another thing it feels like
Walmart has everything fishing rods
bicycles cleaning supplies Sporting
Goods clothing food and beverages you
name it Walmart has a wide range for you
to choose from so you're bound to find
something you'll buy not only this
Walmart tend to have a wide selection of
a particular product
they're giant layouts also make it
possible to have everything you need
relate it to a particular product let's
say you're going to Walmart to get a
tent for camping you'll likely stumble
across something else in that section
that you might have forgotten about or
think you might need like a lantern or
impulse buys like an extra sleeping bag
we also can't forget about the seasonal
items Walmart offers it's January so you
know Walmart is going to be stocked up
with Valentine's Day goods for you to
buy reminding you the holiday is coming
up and that you might as well take care
of it while you're there just look at
all these items heart-shaped trays cute
paper cups wine glasses with cheesy
phrases there are just so many items for
Valentine's Day that you didn't even
know existed and because Walmart is more
of a one-stop shop people have this
mentality to stock up on bargains in one
trip
spending hours roaming through the
aisles the music they play is partially
to blame
ever notice the type of music that's
playing it's usually calm soothing and
slow or sometimes top hits from the
radio either way the music they play are
designed to make you spend more time in
the store and hopefully spend more money
too but even if you are aware of all
these sneaky tactics you may still end
up buying more than you intended to
because you just can't beat those
everyday low prices
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