Welcome back. So, we're talking about YouTube analytics. Have you heard that
word before? -Yeah, in there. I know... -The YouTube analytics are amazing. It's all...
The stats... That's all... The data, behind the scenes of what your channel what your
videos are doing. So, we're going to go in there so we're gonna dive in behind the
scenes show you one of my channels and show you what to look for what's
important. It's really helpful. So, this is Live On Purpose TV, Paul Jenkins. When you
have first log into the studio, you're on the dashboard. It's kind of interesting
to see. Okay, analytics is right here it shows you your subscriber number. The
very first stat even before views is watch time. And and it shows your revenue.
That's pretty cool. If we come over here we can get a little bit more detail on
that analytics tab. Again, we see... Okay, views. This is over the last 28 days. That's
kind of the default setting. I can go 7 days, I can go up to lifetime or
the last year. But for the for the last rolling 28 days, we've had
261,000 views and this is channel wide. And the reason there's a
number there is is comparing the last 28 days to the previous 28 days, it's
been a little bit lower. So, let me show you if I switch this to the last 90. You
can see that you know it was just been a little bit lower for the last 28
compared to the the previous couple months. So and this 90 was up 2%
from the previous 90. So anyway, it's kind of interesting. You can
look specifically the graphs are all pretty similar. It shows that in the last
28 days, we've grown by 3,500 subscribers. And it shows us the ad revenue. So, this
doesn't count leads that have come into his business and sales that he's made.
But it's it's pretty cool that in in recent months we've crossed over that
thousand dollar mark because we've always counted the ad revenue is just
icing on the cake. Okay, so this is the overview page. When you come over here to
reach viewers, there's some real actionable stuff here. And I...
I mean you can look at a lot of these different stats. My favorite thing on
this page is this funnel right here. It starts out with impressions. So, in total
over the last 28 days, there's been 3.1 million impressions. That means that the
thumbnails of our videos have been shown 3.1 million times and our average
click-through rate has been 4.8%. Depending on the channel, this could be
high this could be low. From that click-through rate, that means that it's
resulted in one hundred and almost hundred forty-seven thousand views. And
from those views, the average view duration is over six minutes. That's
actually pretty good. Which is resulted in a total amount of watch time of
900,000 minutes. So, it's kind of fun. So what I love about this
funnel is paying attention to what the average click-through rate for the
channel is and the average view duration for the channel. So we're back on the
overview page and this section here is top videos in the last 28 days which
ones were performing better. This has been our best performing video for a
long time. So, I'll just show you that one in compared to our channel average. So,
again, we're looking at the same stats we can go to reach viewers. But this is
specific just to this video. And if you come down and look at the funnel for
this one, 4.2%. Click-through rate, 6 point... There's 6
minute 25 second average reiteration. This is pretty consistent
with the channel. It's just interesting to note that this video. I don't see
the exact number here but it's had around 800,000 views. Let's see. If I go
to views, so this is just in the last 28 days. But if I go
since upload, you'll see yeah we're approaching 800,000 views on this one
video and it's that different spikes over time but it's consistently been one
that YouTube likes to to promote. And you can come down here and see that 51% of
the views have come because YouTube suggested it. So, that means that if
you've got... If you're watching YouTube there's a YouTube video alongside of it,
there'll be a whole bunch of suggested videos. -Right. -That's where this one's
been showing up half the time. 35% of the time YouTube's been putting it on the
homepage and other other places around YouTube. So, it's pretty helpful. -Yeah.
Definitely. Any questions that you come up with
as you see this? There's certain things that I pay attention to and a lot
of things that I overlooked because I could certainly go a lot deeper. But
those are kind of... Some of the... Those are some of the shortcuts that I take I just
look into videos --click-through rate. I look at their average view duration and
and that tells me you know how well the video is performing compared to the
average. Let me find a video that has been out for a few weeks but maybe
hasn't got as many views as we would have liked. So, you know compared to these
ones that are in the 800, this has only got 267 since published July 10th. yeah
it's been a couple of weeks. So, let's go into this videos analytics and
let's see we can determine why.
So, typically I've come right here to this funnel and say... Yeah look at that
the click-through rate is at point .6%. So, this thumbnail drastically
needs a redesign. -Right. That's the first thing I'd look. And so that's a
quick way that I like to look at analytics is just you know try and
diagnose why did that video not perform as well. For those people that have
clicked, it's gotten a decent average view duration. It's a 12-minute video. So,
it's lower than normal but that might go up if we had a better design thumbnail
and get more traffic to it. It's only had you know 73 views from the... From the
impressions. So... Anyway, there's so much information here that I recommend just
diving in and you best you interpret the information the best that you can
and make improvements over time. I find it really helpful.
So, hopefully enjoyed this episode. This is actually our 21st episode that we
filmed today. It's a good job. Thanks so much for being with me in 21 episodes.
Yeah, absolutely. So, if you like episodes like this, make
sure you're a subscriber. Because we come out with new episodes every day, 5
days a week. And I'll see you tomorrow.