There is more opportunity than ever to make money on YouTube, and the best part is, you
can take advantage without working on a single video yourself.
For our YouTube Channel, Facts Verse, we’ve automated our entire production process so
that we can release multiple videos every single day without making anything ourselves.
This system generates an average of $142,000 of revenue every single month in truly passive
income, and it can be replicated for practically any niche you feel like targeting.
In this video, I’m giving you a complete walkthrough of our production processes and
how we’ve automated it every step of the way. As a result, we’re able to upload as
many videos as we want across as many channels as we want with almost nothing required of
us.
After looking at our automation system, I’ll break down the numbers so you can see just
how profitable this really is. Spoiler alert: we make nearly 10x our input every month.
Finally, if this is something you’re interested in getting started with, I’ll give you 3
short and simple tips that will guarantee your success with YouTube automation. There’s
nothing for sale here, just pure value, so be sure to stick around.
So most video production processes start with ideation and scripting, and ours is no different.
Our scripting process is one of only two steps of our production process where we have to
put in any time, but it’s crucial that we do it to get the kind of content we want out
for our channel.
By identifying trends in our current content, we try to predict what videos will be successful
next. Once we have an idea, all we have to do is pull content ideas to give to our team
of freelance writers.
For this, we use an RSS app called Feedly. Feedly curates web content from whatever sources
we choose. So, we fill it with sources that publish content in our niche, which happens
to be entertainment. Then, using AI, it recommends pieces of content that are similar to other
content we have approved in the past. This saves us from manually searching for content,
which fully automates most of the ideation process. Once it recommends an appropriate
piece of content, we send the link and any related resources to our board on Trello.
At this point, production is completely out of our hands. Our freelancers can then pick
up the project when they’re available and start rewriting the source content to create
an original script. We provide all of our writers with scripting guidelines and documents
so that they write content specifically optimized for YouTube. These documents include instructions
for YouTube SEO, tips for viewer engagement and calls to action. We’ve used years of
experience on YouTube to optimize our scripting strategy, which has been super valuable because
it is the foundation of every video.
Once a writer completes a script, they upload the file to Trello and pass it off to our
voiceover talent. This is a really simple step that again requires no input from us.
Our voiceover talent simply downloads the script, proofreads it to make any last minute
edits, records the voiceover, and uploads it to the project in Trello. We have everything
connected to DropBox behind the scenes, so all the files uploaded throughout our production
process are stored and organized here. This makes it super easy for our team to access
all of the necessary files, no matter where the video is in production.
But once the voiceover is complete, our VO team passes the project off to the editing
queue, where everything starts to come together. Like previous stages, our editors will pick
up projects without us having to do anything. They’ll start by downloading the script
and the VO directly from Trello, thanks to the seamless DropBox integration.
Editing is a crucial part of the process, and this is where we focused a lot of time
on giving instructions, guidelines, graphics and more. The idea here was that we wanted
every video to have the same feel and branding, which can be difficult to do across an outsourced
editing team working from different parts of the world.
We started by giving them graphic templates, complete with colors, fonts and pre-rendered
animations. This ensures that every element used in the video is the same and matches
other videos on the channel.
To put together the rest of the video, they’ll use a combination of stock footage, images
and the careful use of film and television clips. Our freelancers have access to a shared
stock footage library where they can download any footage needed. They’re instructed to
find images and footage relevant to the topic of the video, which is typically a celebrity,
tv show or movie. Obviously there are plenty of images of these people, and plenty of footage
of their work on YouTube. All of this material can be downloaded and used in our content,
as long as we are careful about it in regards to copyright and give credit where it's due.
With these guidelines in place, our editors are able to create full-length videos that
are much more engaging and entertaining than you would typically expect from “outsourced
content”. More on how you can differentiate yourself with outsourced content later. Once
the video is complete, our editors upload the file to DropBox and attach it to Trello.
At this stage, most of production is done, but there are a few final things to take care
of. First, we have a freelancer watch each video and check it for errors. Whether there
are spelling errors or weird shots in the video, we want to catch these before the final
video is uploaded and published. If anything is wrong, they can send it right back to the
editing team without us having to step in.
If the video looks good, our quality check team passes on the video to the final stage,
which is thumbnail creation. Again, pretty simple here, but we have another freelancer
who creates thumbnails based on the title and content of the video, and then uploads
it to Trello with the rest of the files.
After all of these steps have been completed, our videos are automatically uploaded to our
YouTube channel using a tool called YouTuBox. This app pulls videos from our DropBox account
and instantly syncs them to our YouTube channel. At this point, we have another freelancer
upload the thumbnail, copy and paste the video metadata like description and tags, and then
the video is ready to be published.
And this is when we finally step back in and get hands on with our process. All we have
to do at this point is select when we want to launch a particular video - we just make
a few clicks and the video will go live.
So to recap, all we have to do is find a topic we want for a video and send it to our writers.
Thanks to Feedly, this takes as little as just a few minutes for each video. Everything
from that point on is completed by our freelance production team, until the final video is
automatically uploaded to our YouTube channel. Then, we just have to hop back in and choose
when to release the video, resulting in an almost entirely automated YouTube channel.
Before we move on and talk numbers, I want to highlight one key tool that makes this
possible. Obviously, Trello is a huge component of this system, as it allows our team to work
together without us stepping in. We also have apps like Feedly and YouTuBox that help speed
up other processes or eliminate the need for manual actions. But one of the most crucial
tools we have is the automation tool, Zapier.
Zapier will automatically take action within our production processes when certain activities
are triggered. For example, when one of our writers completes and uploads a script, Zapier
collects data and records it in a Google spreadsheet, so we know who wrote it and when it was submitted.
Then, we can effortlessly track our writers’ activity and make sure we’re accurately
paying them for their work. Each step of our production process is carefully tied together
with Zapier functions so we can collect and record data on every step of production. This
allows us to identify any bottlenecks in production, but mostly serves as an auditing tool so we
don’t miss any deadlines, payments, files or activities. And Zapier, in combination
with our other apps and processes, is how we are able to churn out content for a variety
of channels with almost no time required from our in-house team.
But the real information you probably want to know is how profitable this kind of system
is, so let me break it down for you.
We pay $30 for a 1600 word script. We prioritize having fluent english-speaking scriptwriters,
so this is one of our more expensive costs, but one that makes a noticeable difference
in the final product. We pay $28 for our voice talent to proofread and record the script.
We pay our editors between $6 and $8 dollars per hour, and try to cap our videos at 8 hours
of editing. We keep our editing rates really low by hiring all of our editors on the FreeUp
platform. They’re all international, which is why the hourly rate is so low for a skill
like video editing. Still, none of these freelancers have any issues communicating with us, they’re
always eager to take on more work, and our clear guidelines ensure that each edit has
exactly what we need. We pay $3 per video for quality checking, and have our thumbnail
creator on a fixed monthly contract. Any other freelancers we use in our production processes
are also hired through FreeUp to keep costs between $6 and $8 per hour. By the way, if
you want to learn more about the FreeUp platform, we’ll leave a link in the description.
But in total, when you include the monthly cost of our apps and automation tools, we
spend approximately $125 per video. In order to publish 3 videos per day, we create roughly
90 videos per month, for an average monthly spend of $11,250. While our monthly earnings
can fluctuate based on views and the ad spend during a given period, our average monthly
revenue over the last year is $142,000, which is well over $100,000 in profits every single
month. And this requires nothing more than sending our script writers video topics and
scheduling the videos when they’re completed, plus any ongoing strategizing and operational
responsibilities.
If you’re interested in replicating this system at any scale or for any niche, here
are three tips that will guarantee your success.
Number one is make sure that you are providing some sort of value to your audience. Again,
this system can work for generally any niche, but only if you do it right. There are tons
of people who try to pull off YouTube automation by doing what is cheap, easy or simple. But,
viewers can tell when you are cutting corners and not making an effort to produce genuinely
good content. If you don’t actually provide something of value to your viewers, no one
will watch the content, and you’ll end up wasting your time and money without getting
any results. But, if viewers consistently get value out of your videos, whether that’s
entertainment, knowledge, life advice or anything else, it won’t matter that your videos aren’t
cinematic masterpieces. Viewers will continue to return to your content for the sake of
value alone.
Number two is learn to do everything yourself before you completely automate your processes.
You need to have a full understanding of each step of production so that you can teach freelancers
to do it for you. This will also help you identify the freelance candidates who are
going to be a good fit for your project long-term. If there are any production steps or systems
you’d like to master sooner, leave us a comment below and we’ll be happy to show
you those processes in detail in future videos.
Finally, I know this is kind of cliche, but be consistent and be patient. A channel does
not go from 0 views and subscribers to making six figures overnight. You need to be prepared
to make an investment for the first few months of starting the channel. Use this as an opportunity
to refine your processes, automate your production and master the skills you’ll need to scale
in the future. As you go, you’ll learn to optimize your content strategy for your audience,
which will eventually create exponential growth for your channel and revenue.
Again, if you want me to dive deeper on anything in this video, just leave a comment below
so we know what to make next. If you found this video useful, please consider clicking
the like button, and we hope to see you back here for the next one.