Centilytics is a cloud management platform
which helps customers from AWS, Azure and GCP Cloud
to view and manage their cloud infrastructure, their security, and costing.
Cloud visibility is one of our key services wherein we help customers to have a clear visibility
of what their cloud is and how exactly they're using the resources in their entire cloud
so that they can better utilize those resources and have reduced costs at the same time.
Centilytics started way back in 2016. It was more of a pet project,
and nothing with an intention of incepting the entire company. What happened was,
Mr. Prateek, the MD for the parent company, had certain cloud-related business
challenges and tech challenges which he then conveyed to his son, Mr. Aditya,
who is the CEO and co-founder of our organization as of the moment.
That is when he started to have a small project running inside the company
for the users of the company so that they can enhance the cloud experience and
the billing experiences for the parent company 'Progressive.'
That's how Centilytics sort of started.
Seeing the engagement ratio internally, we thought of bringing it to the market
and see what kind of a traction it gives to our customer base.
Customers use Centilytics to have a better visibility of their cloud infrastructure.
So they can do that by having utilization reports, tagging,
and they can also set up alerts on particular resources usage.
Whenever that threshold is crossed, they get notification alerts in whatever they want.
So pretty much everything which a user needs to be running their workloads on cloud
is what we provide as our services. We started with an Indian base out here,
starting in '16, but then we slowly and gradually started to expand ourselves
in the States, in the Middle East, and somewhere we have interactions around Australia
and other parts of the world as well.
The very first business need was to have a CRM in place because
without a CRM, our sales team cannot work in a methodical manner.
So we used Microsoft Dynamics CRM for our CRM solutions, and we used
Symphony Summit for our ITSM. The challenges were pretty much similar in both cases,
that they were not customizable, they were too bulky, and too slow.
And on the ITSM side, it was just a journey of the tool. They were not providing
any email within the tool.
We were in a verge of,
"What should we do exactly about our entire client success team, the ITSM team and so on?"
And then we started to scrape around the internet of multiple tools and so on.
And somehow we just got to strike upon the YouTube video where Mr. Vembu was
actually riding a bicycle. He was in a dhoti and then he went to a shop kind of a thing
wherein the lady was selling corns. And that's where it actually inspired us to learn more
about the Zoho ecosystem. And then we thought of exploring more around other tools
of Zoho like Zoho CRM.
With Zoho CRM coming in, the adoption rate has increased within the teams.
It is very easy to customize. So you can customize blueprints, workflows,
all of those you can customize very easily.
Zoho CRM is a key application within our company and pretty much every business unit
uses Zoho CRM in one way or other, but the primary departments that use Zoho CRM
are our sales and marketing departments. So marketing runs their campaigns from
Zoho campaigns and then integrate it with Zoho CRM and tag the respective accounts
they run the campaigns on. The sales teams run their entire journey of their accounts
and sales from Zoho CRM only.
Our sales teams use multiple features of Zoho CRM, but the key features that they use
are the blueprints and tasks. So they use blueprints to run the journeys of the respective
lifecycles, whether it may be opportunity lifecycles, retention, lifecycles, customer
lifecycles. And they use tasks to record and perform every activity they do
with the customers or engaged accounts.
We have automated the process from lead generation to account creation.
So when a lead comes in, the data mining team collates all the data.
We have a Crunchbase integration and a LinkedIn integration from where they collate
the data and they convert it into an account and contact. And from there,
the sales teams can run the opportunity and the respective lifecycles on them.
And once the customer's closed, they run the sales orders from sales order lifecycles
as well from there, and get the documents signed as well.
So it has helped us save time internally. Every Centizen has, in some way, saved time
using Zoho CRM with the help of those automations.
Zoho CRM and Zoho Desk integration has been helpful as well as customers and their
contacts are getting created in Zoho desk based on the customers that we have in CRM
and their contacts so that only authorized customers can raise tickets with our support teams.
We have integrated Zoho CRM with Zoho Analytics and that has really helped us to
create some beautiful dashboards in terms of our revenue and other sales forecasting.
Our entire revenue dashboards are on CRM and we get a very clear picture of what our
revenue flow is right now. So that has helped us understand our revenue
and other needs, and other corners of the business.
Another thing which we want to do is around the transformation
of our entire legal journey.
So it's all running on other tools like DocuSign, but if I integrate CRM and Zoho Sign
together, the entire sales order approval processes, creation processes can be very
smoothly imbibed and adopted in the company.
We have integrated Zoho CRM with Zoho Creator here at Centilytics.
We have created some beautiful applications in Zoho creator for our marketing and
sales operations teams fetching the data from Zoho CRM's different modules to
Zoho Creator and then the marketing and sales operations team run their lifecycles
in different modules from the those Creator applications.
Within Zoho CRM, we have created multiple custom modules.
Some of the custom modules that we have created are our collections modules
wherein any billing that we have done for the customer, whether paid or not paid, we are
collating that in that respective module. And we have also created a revenue recognition module.
So any bill that has been settled by the customer, that is done in the revenue recognition module.
We have some other modules as well. Our solutions module. Whatever solutions we
provide, all of those solutions are created in that respective solutions module.
So all our business units are somewhere dependent on Zoho to run their entire
day-to-day operations. It is more of a
blessing to us to have Zoho in our company adopted. And people are loving it.
In a nutshell, we want finance. We want marketing. We want legal
as the three other pillars to have very much imbibed in the Zoho ecosystem.