- I'm gonna tell you how to start your YouTube videos
so you can keep people watching longer
right after this quick introduction
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Okay, so I know a lot of content creators
struggle when it comes to coming up with a way
to start your YouTube videos.
I mean, what's the right way?
What should you do, what should you not do?
So, we're gonna talk about some options,
so that we can make sure that you feel comfortable
when you're making videos
and so that we can make sure that you have good flow
so to speak, when your viewers are watching your videos.
And everything that we're gonna talk about
is extremely important when it comes to getting people
to watch longer
because the last thing that you wanna do is blow it.
You got somebody to click,
they're sitting there on your video.
The last thing you wanna do is blow it
and them leave your video.
When your video first starts it is extremely important
to grab the viewer's attention.
You wanna let them know what's coming.
This is what's going to be happening in the video,
but you don't wanna waste their time.
Here's what I mean.
Let's say that you have a gaming channel
or a vlog or a how-to channel or a beauty channel
or most other types of channels.
When your video opens up,
let people know quickly why they should stay on your video.
For example, take it away.
If you've been grinding on GTA,
I'm gonna show you how to get your first million dollars
from Maze Bank in under 30 minutes of game play.
Or if you're vlogging, you might do something like this.
What's up fam?
So I'm in Chiang Mai, Thailand
and today we are going to go out
and we are going to hunt for the elusive Dean Nimmin.
So I came all the way here, so that I can find him.
So, let's go and see if we can track him down.
Now, in both of these cases
you could also show a teaser sequence
or show some kind of build up of the stuff
that's going to be happening in the video.
The idea is to simply capture someone's attention
as soon as the video starts.
You wanna just grab their attention.
This concept applies to pretty much
any type of content that you make,
even if you're making tutorials.
A quick hook or thing to grab their attention
to let them know exactly what it is
that you're gonna be showing them how to do.
Even a quick before and after or, you know,
I'm gonna show you how to make this look like this
can get you a long way
when it comes to people wanting to
stick around on your video.
I also want you to keep in mind
that depending on the type of content that you're making
and really, everybody should experiment with this,
you should try just getting right into it.
As soon as the video opens up
just go boom, right into the content,
right into the good stuff that they're wanting to see
when they actually click on the thumbnail.
So when the video starts,
the content actually starts as well
without all of the YouTubey stuff attached to it.
The next thing that you wanna keep in mind is this.
When you're looking around YouTube,
you see all of these content creators
that have these really cool logo intros.
Something like this.
♪ That's just how it is ♪
♪ And way below me ♪
- But they're really long, like 10 to 20 seconds long.
So, you want to think about
why do I actually have this intro here in the first place?
I mean, what value does that add to the people
that are watching your videos outside of
wasting 10 to 20 seconds of their time every single time
your video starts with this big long logo branding thing.
Sure, it looks cool.
Might have some cool music,
maybe it's flashy,
but what does it add to the people that are coming
to watch your videos?
Nothing, that's what it adds.
I don't even know why you'd spend your time making an intro
when you could spend your time doing better stuff,
like watching movies.
Yeah, thanks for your input,
but anyway, he's right.
Thanks!
Viewers don't care about your intro.
They come there to watch the actual content that you have,
not sit through this big long logo intro thing.
So, if you are going to use an intro,
keep it short, as short as you possibly can.
Now, the next thing to think about
is when your video starts
if you're going to invite viewers to subscribe or not
because it's a really popular thing on YouTube
and it can be really effective.
Here's the thing.
I've been talking about this for quite some time
and if you can do it correctly,
it can be very effective.
It works like a charm,
but if you do it wrong, you're wasting your time
and you're wasting the viewer's time.
If you're just getting started on YouTube
and you are having trouble getting that
initial momentum going
or having trouble getting people to watch your videos
for a longer period of time,
I recommend that you skip it for now.
Unless, you have experience with that kind of thing
because what you say and how you say it
when you are inviting people to subscribe
is going to make a huge difference on if it works or not.
For example, all you.
Welcome to another video.
Make sure you subscribe, comment, share, get my merch
and make sure to smash that Like button.
You do not want to do that
and the reason for that is because
there's a way to do it correctly and that is not it.
The idea is at that point in the video,
you would want to focus people on one specific
call to action and you would wanna build in
a reasonable argument on why they should subscribe
to your YouTube channel
through the value that you're offering.
So, if you're a new content creator
or you're one of those channels that are having trouble,
kinda, getting over that initial hump,
skip it for now.
Focus on getting people to watch 60% of your videos or more
and then start messing around with ways
that you can get your viewers to convert more.
And, depending on the type of content that you make,
you might not even need to add
something like that to your videos.
It just might not be a good fit
for the type of content that you make.
Even with the intro thing, the same thing still applies.
Instead of spending all this time on an intro
and trying to get people past the intro,
just get 'em to the content first
and then once you can get people to watch
for a longer period of time,
then you can start experimenting with
doing all the fancy stuff.
And the reason to avoid the intro
and the subscribe call to action at the beginning
is so that you can get people watching longer
in that beginning part
because if you can keep people watching longer
in the beginning,
there's a really good chance that more of those people
are gonna complete the video
or watch for a longer period of time.
Oh wow, look at this.
I'm that close to Captain Obvious.
Shut it!
But seriously, if you can pull people
through that first minute or two,
you are drastically increasing the likelihood
of a lot more of those people completing the video.
So, when you're looking at your audience retention reports
and you're seeing, you know, big dips
there in the beginning
where people just aren't sticking around,
spend as much time as you have experimenting
with all of the different things that you can do,
all of the different creative ideas
that you can come up with to grab somebody's attention
at the beginning,
so that you can pull 'em through the first few minutes,
at least, of your video.
To learn even more about YouTube
and how to get better at all of this stuff,
click into this playlist right here
and if you haven't yet, make sure to subscribe.
Thank you so much for watching.
I'll see you next time.