Alright.
You guys have asked and so we're going to answer "How to make a prmomotional video?"
-There are 3 easy keys to making a great video.
We're going to talk about right now.
Okay, we're talking about how to make a promotional video.
Why are we talking about this?
-Because even if we're just talking about YouTube videos and videos for our YouTube
channel, we eventually want them to go to our website.
We're going to have a promo video.
-So, this isn't exactly a video that's going to be on our channel.
This is one that's promoting to drive traffic to our channel?
-This is a video that promotes our product or service that we're selling.
So, we're talking about a real commercial here.
-Oh.
Oh, got you.
Okay, very good.
-3 ingredients that if you include these 3 ingredients, at most of the time it's pretty
good, good promotional video.
Good compelling emotional message.
So, I've got my Macbook here.
We're going to show you an example and kind of discuss...
Show you some examples of the 3 ingredients.
So, let me tell you what the 3 ingredients are first.
-Please.
-We want to include b-roll.
We'll discuss what b-roll is and why.
We want to include testimonials.
And then we want to include some music.
So, let's talk about what b-roll is.
We'll show some examples.
What would you say b-roll is?
-B-roll is the footage that you record that is not principal photography.
Meaning, it's not necessarily the subject who's talking or doing the main action.
It's other things that you can put voices over and over.
-Yeah.
So, it's not the main track.
-It's not the main focus.
That's right.
If you're in an editing context, it's not the main track.
It's the stuff that you lay over it that makes for a prettier overall story.
You know...
So, you're not just stuck on 2 guys.
If we're to cut to b-roll now, what would we show?
Well, we're going to show you right now.
Here's our b-roll.
Unless you don't go to the computer.
In that case I just messed that up.
-Yeah, in that case, you're just laughing.
-But that's...
This is an example of live b-roll right here.
We're going to show you something on the Macbook.
And we're going to be talking over it.
It's not showing us.
It's showing that.
-We'll be the main track.
And what we're going to show you is the b track or the b-roll.
So, in the case of this video that we'll show, this is an event.
And I went and I filmed.
And the footage that we're seeing right here.
Let me just play a moment of it.
Okay, so in just what we've seen so far, we saw some b-roll of Tiffany walking up on the
stage.
That was me following her with the glide cam.
But we didn't hear what was going on.
That wasn't the main track.
We heard some music playing in the background.
And now, we see Michelle.
And Michelle, she's talking.
This is the main track.
And watch what happens in a minute while we're still hearing from Michelle.
So, we were still hearing Michelle's voice from that main track.
But we went back to a different shot of b-roll.
This is during one of their breaks.
They turn on some music.
They encourage some dancing.
I guess she sell the ladies that were attending this event.
And I was going around just getting some b-roll footage.
So, when I talk about b-roll, hopefully this is a little bit more clear of what b-roll
is.
You want a lot of footage that shows the person..
Like in this case, this is an event that we're promoting.
So, I wanted to show what the event was like.
And I got a lot of b-roll footage of Tiffany up on stage that really would showcase and
really add to it.
And then the main content of the video is I got a lot of testimonials.
So, Imagine what the video would be like if I just had testimonial after testimonial.
I didn't have any b-roll.
I mean, it might be a good video.
But it wouldn't be as good as this.
It wouldn't be...
I would call this...
-Yeah.
It's a lot more interesting when you have b-roll and extra footage to cut away to you.
Also can cover up little edit breaks and funny things that might happen when the person is
talking.
You might have someone giving a testimonial who's suddenly has an itch or needs to pick
or whatever.
And you don't want to see that.
But she's saying something so gold and you want to keep that dialogue.
So you'd cut away to pretty ladies dancing for example.
Now, you talking about music too.
Because obviously we were listening to some music on here which adds another little element,
doesn't it?
-So, I'll talk about music and then I do want to go back a little bit more to talk about
how to get testimonials.
So, for music, there's several websites that you can go to buy music that you have rights
to use.
One of the honorable mention is pond5.com . Go check them out.
The reason why I like that site...
AudioJungle is another one that has this feature I'm going to describe.
You'll pull up all these different audio sample laid out in the gird on the screen and you
can hover your mouse over it and it will start play automatically.
So, you'll hear the music and then you'll just hover to this one and it will play.
And hover it.
And so, I might have the video in it's rough form playing...
You know, I have 2 screens when I'm editing.
-Sure, yeah.
-So, I have my...
The rough edited version without the music.
I'll have that playing.
So, I'll have it that in my ears in my headphones.
And then I'll just hover over the different music tracks.
And I'm like, "Ooh!
This one really matches the...."
-Yes.
The mood.
-Yeah.
And it's interesting how one music track I might love for one video.
But I'll try that one again for different one.
And I was like, "Let's keep looking."
-And does pond5 do like a subscription rate or is it per....
-It's per purchase.
So you buy that video.
It might be 20 bucks, it might be 40 bucks.
You have access to that track for like multiple use across a lots of videos and stuff.
You know for the use on YouTube and whatnot.
And same with audiojungle.
And there's thousands and thousands of choices that are really high quality.
-Yeah.
There's musicians...
I know a lot of musicians who's sitting around all day in the studios and just come up with
these music beds that play for all types of industrial...
There's a couple of them in Orem.
Orem is town in Utah which is not far from here.
-So, I do want to say that the reason I'm recommending something like pond5 or audiojungle
is you can find music tracks that don't have vocals.
I mean imagine if we're trying to play these testimonials...
And maybe that's obvious but in a lot of cases when I say, "Put music in the background",
they don't think about, "Oh, can you get music without vocals?"
But it's just...
It's background music.
And what this does when you have this combination of these 3 things, you got visual of the b-rolls
that enhance these testimonials.
Not only they are saying what it was like.
But then you see what it was like.
And you bring in music, it's an emotionally compelling video.
I mean, you watch it.
And it makes you want to be there.
It makes you want to experience it.
So, these 3 ingredients, they're not the only...
This isn't the only way yo make a promo video.
But it's a formula that I've used many, many times.
I've created hundreds of these type of videos.
Both for events and for speakers.
Let me just talk to you about that.
Because that's a different style.
For professional speakers or motivational speakers, you want a footage of them speaking
on the stage and that can be the main track.
But it's really hard a lot of times to...
You don't just want the whole speech.
I mean, let's say you've got a 45-minute speech and you want a 3-minute video...
It's hard...
Maybe pick up a pointer or 2.
But a lot of times, it's so, easy to use stage footage as b-roll.
And imagine if you had...
You know, let's say you spoke at the delta...
What's it's called now?
The energy solutions.
You spoke at a big arena.
And then you spoke here.
And now, you're on stage on a theater just performing.
And you can show a variety and not have to worry about what's he's saying here to make
it match with this.
-Right you don't need continuities.
Just sort of a real...
Or you can...
What you're taking there is the main footage --the A-roll as it were is the speaker myself
for example talking into the camera or interview style.
-I've done a lot of interview style.
-Kind of the main track.
And then all of that, other footage just supports the fact that this is legitimate professional
well-attended speaker.
And then maybe know then you let that volume come up and you hear a little bit of the topic
that he or she is speaking on.
And then it goes away and it fades to the music.
-You know, if you...
Let's say you speak on TedEx and we happen to show 3 seconds of you on the stage with
this TedEx logo there or if you're speaking at a well-known company like Apple or IBM.
You know and you see..
And it's like, "Ooh!
He spoke at IBM."
-Right, yeah.
-So...
Anyway, but those 3 ingredients really make an emotionally compelling video.
So, I have a challenge for you.
I challenge you to go and try this.
Make a promo video with these 3 ingredients.
And I bet you'll be be surprised how good it turns out.
-Yeah.
It's a fairly simple concept.
And you might have even accidentally used one or 2 of them.
But to put them all together, that's the thing.
-The b-roll is actually..
That's the one that's pretty foreign.
People don't even think of using video clips without the audio.
-They just put the music.
-Yeah.
They'll switch back and forth.
-It instantly look that more professional.
Yeah.
-And then if you watched this long, you're at the end of the video.
Make sure you subscribe because obviously you liked it.
-Yeah.
-And we'll see you on the next video.