Have you ever wondered how to have more people find your website?
One of the best ways to do this is through what’s called search engine optimization
or SEO for short.
SEO stands for search Engine optimization, good SEO means Google likes you.
You might even show up on the first page when people search for something related to your
site.
Now there are a lot of good search engines out there.
But about 83 percent of people worldwide use Google.
If you are dominating Google, you are probably dominating everything else and don’t forget
YouTube is the second most search site on the web
Search engines like Google and Bing are the librarians of the internet.
Their systems collect information about every page on the web.
So that they can help people find exactly what they are looking for, and every search
engine has a secret recipes called an algorithm, for turning all that information into useful
search results.
Stuff like content freshness, age of your site, quality of content, even how fast your
site runs.
In 1996, two Stanford PhD students notice while they were researching academic papers
that sources that contained a lot of keywords, didn’t necessarily mean they are more relevant.
What matter a lot more was whether those papers were cited often by other papers?
So they applied the citation concept to web search.
They suggested websites that were backlinked a lot, that is to say were referred to often
by other websites were more likely to be relevant; that how Google was born.
With the idea that the more links to the page, the better the content must be.
Search engines care about reputation, sites with a consistence record of fresh engaging
content and growing numbers of quality links may be considered rising stars and do well
in search rankings.
SEO is all about attention to detail.
It’s not hard, but you need to do all the little things right to get the result you
want.
Let’s take a look at a search page, we will search sexy costume, which is a competitive
industry for SEO especially during Halloween, plus not terrible to look at either.
The first thing you need to know is that people pay for some of these results.
The stuff you see at the top of the page and sometimes on the side bar are paid results.
Every time you click on this stuff, the owner pays a cost per click.
But this is the section most people care about.
It is the actual results list, which is just the list of website that is most likely to
contain what you are looking for.
And you will notice, this is just the first result page, you can click down there for
more.
Now here is the important part that most people just don’t know; over 94 percent of people
that use Google only click result on this first page.
If they don’t find what they are looking for, they usually don’t bother to click
on the subsequent results page.
Instead they typically prefer to just adjust the search terms and start from scratch.
This is why optimizing your website for search engines or doing SEO is so important.
When people search for something that is relevant to them, and they see your website in their
search results, they are gonna click and visit your page.
And these aren’t just any visitors; these are people that are looking for exactly what
you offer, so of anyone they are the most likely to convert into customers, subscribers,
etc.
If your content is already great and nobody is finding it, there are few things you can
do to make your site more Google friendly.
If it isn’t on the first page, it almost like your website doesn’t exist.
SEO is super important because it helps you move to the top of relevant search results,
and since almost everyone relies heavily on search engines to find anything online, SEO
is the most effective way to increase traffic to your site.
Take our hand and we will be your guide.
The sooner you start, the sooner you move up the results ladder.
May the SEO force be with you.