so if right now I was to go talk to you
people who have done business with you
right people who bought from you your
customer your vendor even your team
members and for you if I was to go to
them and I would ask them to describe
you with three words what their three
words match your three words
how close would it be how you see
yourself and how other people see you
how you see yourself and how other
people see you if there's a gap what he
means is there's a gap between who you
believe you are and who you how long
people perceive that gap is a problem
when it comes to a personal friend
because you want to be seen a certain
way you'll be known as have certain
characteristics and Stern the attributes
and then people see you something
totally different right so give me an
example who can help me out with name
one thing that's on your list one of the
one of the key words Boyle okay if I go
to your friends I go to your your family
I go to people who knows you quite well
what they say what would that word come
up that's awesome
write this down what creates a personal
brand is congruence authenticity is not
a [ __ ] logo there's nothing to do
with your name it's not a logo it's not
you know graphics and all that no its
reputation what you're known for how
people talk about you behind your back
how they talk about you when you're not
in the room they might say who is it is
it possible they say one thing to you
when you're talking to them and they say
something else completely different but
you're not in the room yes right it's
possible so it's possible
the reality is right now you all have a
personal brand we all have a personal
friend that's your reputation right now
right if let's say if let's say you a
friend of yours think of that friend who
always tells you to do kiss you and meet
you at a certain time and they're always
late
right and you know uh it's gonna be not
ten minutes right he's not gonna be on
time right
guess what that's a personal brand
because you know when you need something
done when you need something
accomplished you're like I don't know if
I want to call her I don't know what to
call him
because they are not dependable but they
don't think of it Stephanie yeah
Stephanie no biggie will you know with
sisters we know Waco's friends you know
me if a long time - ten minutes late
what's the big deal right because you
know after so many years you know what
that person I don't know if I trust that
person
write this down how you do anything is
how you do everything how you do
anything is how you do everything so
they're ten minutes late if I cannot
trust her with time
can I trust her with money can I Chuck
can I trust her with business I don't
know not so sure right that's an issue
so every single one of us we all have a
personal brand how many how many now
understand that you do whether you want
it or not it doesn't mean that or I need
to have X amount of followers on
Instagram and some other followers on
Facebook know within your circle
influence you have a personal brand the
problem is most of us have not never
never intentionally crafted our personal
brand for most people here or outside
happens by accident