Have you been struggling with which
hashtags to use on Instagram.
I'm Sue B. Zimmerman and today I'm
going to teach you several ways on how
you can find the right hashtags for your business.
[MUSIC PLAYING]
So many people get stuck on which
hashtags they should be using when
there are so many ways that you can start to brainstorm.
Let's start in the Search bar, the second one from the left,
and search the word wine.
Let's click on Tags.
When we go into the hashtag #wine
you will see the top nine posts and then a lot of recent posts.
And you could be scrolling for days checking out
all these photos for wine.
But what I really want to bring your attention to
are the related hashtags that appear at the top
when you are using a popular hashtag.
So you see six other tags that are frequently used
when the hashtag #wine is used.
So now let's go into #redwine and #redwine
takes us to #chardonnay and #chardonnay takes us
to #winetasting and so on, and so on.
So every time you click into popular tags
then you have the opportunity to see
what other hashtags are usually matched with those tags.
So spend some time in the related hashtags
to see if you can find a photo or a post, meaning a video,
with hashtags that would resonate
for your business or your brand.
So here's an example #thewineguys so
let's click into that and see what that looks like.
Well the top nine look pretty darn good right.
And this is an interesting photo and that might take you
to hashtags #winebro you might check that out and so on,
and so on.
So you can go down the hashtag rabbit hole,
but I like to look at it more like hashtag research.
And sometimes this does take perseverance and time
to really look at what is being curated
in each one of these hashtag hops.
So that is one way to spend time doing some great research.
Another way is to use the search bar.
Now let's click on Top, so top posts that have wine in it.
So [? Scent ?] [? of ?] [? Wine ?],
[? Wine ?] [? Deals ?], [? Wine ?] [? Library ?],
[? Food ?] and [? Wine. ?] So those four are at the top and I
would spend time looking at all of those if I was in the wine
industry.
But let's click into [? Wine ?] [? Library ?] and let's click
into a photo that looks cool and now let's check out hashtags.
So it looks as though the hashtags
are in the secondary comments below.
And here are some cool hashtags like #savewaterdrinkwine,
that's not all that interesting.
#wineforsale that's a little bit more interesting.
And #cork, #uncork, #winebottle that's probably generic.
Again at the top you're seeing those related hashtags
that you can go in and check out.
So definitely check out the brands
that have the word wine in their name.
And you can do that simply by just clicking on Top
or clicking on People.
These are people that have the word wine in their username
or in their bio name.
Now let's look at Followers.
So click into an account that you like,
and this is Gary Vaynerchuk's account,
and I'm going to click into people that
are following this account.
And let's see if there's any inspiration here.
OK so the third one down, [? Scent ?] [? of ?] [? Wine ?]
is actually an amazing account I checked out earlier.
The photography is phenomenal and really great content
and if you're in the wine industry
you definitely want to check this account out.
But what I would do again is spend time looking at hashtags.
Now this account puts the hashtag
in the initial descriptions.
You can put up to 30 per post.
I like to see them more in the secondary comments more
than using three in the first and the rest in the bottom,
because it doesn't look so spammy and desperate.
But this is what they decided to do.
So I'm going to click into #winetasting, that's
not all that interesting.
#winery is another one, again you're looking at related tags.
So the point here is checking out
who the followers are of the accounts that
give you some inspiration for your business and your brand.
And again, you want to check out what
hashtags that they are using and you want to spend time,
yes it takes time, clicking in checking them out
to see if the content that's being curated in the hashtag
hub makes sense for your business.
Now I like the way this hub looks,
meaning the top nine, some really good wine.
It looks as though Gary Vaynerchuk is dominating
this hashtag #wineforsale, but let's go down a little bit
and you might see some other businesses here.
[? Wine ?] [? 69 ?] [? Dine ?] so that's an interesting wine
account a little artsy right.
So you might want to check them out.
They're relatively new only 16 followers,
but nevertheless this is how you do the research.
Now every once in a while I recommend seriously
going on a hashtag searching spree.
I do it for my business and you should do it for yours.
Find some unique new hashtags.
For me I like using #instagramforbusiness.
And when I go there I have some related hashtags
like #socialmedia, #startups, #networkmarketingpro, so
when you click into that what does that look like.
And I do spend a significant amount of time checking out
some of these other hashtags that
are relevant to my industry and business
and I want you to do the same.
And this is how you can dominate certain hashtags that you use
and really get more eyeballs and exposure on your business.
If you have a hashtag headache and you
want to speed up the process of finding
the perfect hashtags for your business
I have a great resource for you.
I've created a hashtag handbook that
has over 35 different niche industries that you
can access right away.
This is in the description right here below.
In this handbook you are going to get additional hashtag
tips plus a list of hashtags per each industry.
And as always I want you to have a hashtag #instaawesome day.