Well, it all started in elementary school when I
noticed none of my friends have really cussed.
But it seemed like when I got into middle school, everybody
started cussing, and this bothered me.
He was just so bothered and so upset by the language, that
his friends felt like they needed to start
cussing to be cool.
From going into a school where it was just laced with the
f-words all day long, it just got to him.
Especially when they're his friends.
First I went to my mom and I told her, you know, I don't
know what to do.
All my friends are cussing.
What am I supposed to do?
She's like, well, you can ask them or just
find some new friends.
I said to him, you need to be an example.
That's the best thing you can do and
challenge them not to cuss.
And it was hard for him because these are his peers,
these are his buddies he's known since kindergarten.
Took me a couple weeks to finally get enough courage to
tell my friends this.
But when I did, they were actually pretty nice about.
And they're like, you know, I'm not going to cuss around
you anymore.
It was two years later in eighth grade where they came
back, they were sitting at lunch and they said, McKay,
it's because of you and your challenge that
we don't cuss anymore.
So he came home all excited, told Phelicia and I, and
that's when he came up with the idea of doing
a No Cussing Club.
When I first started the club, dad was totally against it
because he knew I was going to be bullied and stuff.
I wasn't too excited about it because I knew what was going
to happen to him.
During club rush I got cussed out like a million times.
But at the end of the day I had like 117
people that signed up.
It says, hello, McKay.
I see you on Fox News Network a couple of days ago and I'm
so impressed.
In order to get more people to join his club-- because a lot
of people wanted to join that weren't in this area--
he, with his uncle, put together a website called
nocussing.com where people can join, become a member, take a
no cussing challenge, print out a free certificate.
After he did that, he wanted to get more membership.
So they decided to write a letter to the city about
having a proclamation for a cuss-free
week to bring awareness.
And that's when things, at that moment, exploded.
The media got ahold of it.
It was worldwide.
Everyone heard about it and McKay was on
the talk show circuit.
And he got thousands and thousands of members
all over the world.
Up until now where he's got about 30,000 members and
counting who take the pledge every day that they
want to clean up.
And these are not kids.
These are adults.
These are grandparents, grandmothers, who
said, you know what?
I've cussed my whole life.
And after I saw this bit, I took your challenge and I'm
going to clean up my language.
There's a lot of people who believe in what the club has
done and are backing him 100%.
And there's a lot of people who want to tear down and do
everything they can to destroy it.
Since January, I've received over 60,000
different death threats.
We've had death threats.
We've had people send packages to our house, letters.
And their whole goal is to shut him down.
Our website's been hacked into three times, laced with
profanity, pornography.
We've had 24-hour hour surveillance with the police
parked in front of our house when we've had some bomb
threats at our house, which is kind of scary.
I don't know.
What do you do?
Just keep going forward.
You can't be fearful at all because You know that Heavenly
Father is on your side and he's going to protect you.
I don't care what these people think.
I only care what God thinks.
And I know if He was happy then I was
doing the right thing.
[APPLAUSE]
I kind of realized once I started this club one person
can make a difference.
He was asked to be on a panel with Art Linkletter, Kids Say
the Darndest Things and Mark Victor Hansen, so there's a
lot of positive that has come out.
This week I was on the Jay Leno show.
This is a huge undertaking for him and the nice thing is us
the members of club his club, they're very supportive.
And they stand behind him because he
could not do this alone.
There's no way.
I pray for you guys all the time.
It's really important to having people at church that
support you because they share the same values
and goals and stuff.
The same as you do.
And without them there wouldn't be a club.
"Be thou an example of the believers, in word, in
conversation," is something that I believe that McKay is
living day-to-day.
Well to be an example of believers in word is--
when you're around your friends or just anywhere you
are, when you're talking to them you use good words and
positive, uplifting language.
You don't just use it around your family or parents or
people that share the same values.
You use it around anyone.
It's amazing.
I'm so proud of what he's doing.
It's a really good feeling to know that I'm actually doing
something and making a difference in people's lives.