today is the last day of black history month and i wanted to bring you guys a special look
at an air jordan 3 that flew extremely under the radar and i truly feel that this is the best black
history month air jordan sneaker that we have ever seen come out so if you guys didn't know by now
my name is dj and this is the dna show on this channel i love to dive deeper into
sneakers breaking down the history styles cuts materials nostalgia and everything along the way
and this shoe in particular i am definitely excited to give you guys a review of so let's
go ahead and crack this box open as you can see on the top of the box you have your all over black
lift off lid with your red jumpman right here your elephant print throughout the rest of the box
and on the size tag it reads air jordan 3 bhm black metallic gold retail 175 bucks i don't know
about you but i ain't seen a retro jordan 3 retail for 175 in a long time lifting off the lid of the
box right here you have your air jordan 3 card so essentially it says jordan on the top with the red
jumpman and then you actually unfold this right here and it has more details of the sneaker with
the air unit the insole outsole everything like that with the upper and nothing on the backside
i also still have the receipt right here to the shoes when i got these back in 2011 and actually
ended up picking these up from the es and i got these for 93. like i said before man do i miss the
good old days looking at the paper you have it all over elephant pen paper and then you got the shoe
oh you got the shoe okay so normally at this point i give my first impressions of the sneaker but
i've had these in my collection for over 10 years now and i know what they look like because they've
been sitting in my room for a long time so we're gonna skip that part and get into the details in
the history of this shoe because there is a lot going on i know it looks like an all-black sneaker
but as we dive deeper into the shoe you're gonna see a lot of cool details when it comes to this
drop so first things first this sneaker released on february 26th in 2011 and there were only 3
000 pairs made on a quick strike release so for example typically on a doernbecher jordan release
you'll see 10 000 pairs that are created and sold to the public this only had 3 000 pairs so however
limited you consider the doernbecher to be this is three times more limited than those but for some
reason i felt like these still flew underneath the radar don't get me wrong a lot of people love
this shoe and appreciate this shoe but maybe just people don't really know about it that much and
hopefully in today's video i can make you a little bit more aware about this sneaker and why it's so
dope now this is typically the part of the video where we dive in the history of the sneaker and
why it became so nostalgic but all the history is actually presented on the shoe starting with the
bottom of the shoe you have an all-black outsole with a gold jordan branding right here going to
the midsole you have more of a metallic all black midsole usually on the jordan 3 you typically see
a two-tone a black and white or a different color or whatever it may be but right here they got
it murdered out with the all black metallic and honestly i think it's a nice little look this shoe
definitely gives me that black cat 3 vibe but just more premium and a lot more details and honestly i
wish they brought the black cat 3 back sometime soon because i need those back in my collection
so what i'm gonna do next is hit the main panels that don't have too much detail on them
break those down and then start getting into all the details that we see on the elephant print and
the side and the little hits right here on the top end of the shoe so with the upper you have a very
nice nubuck right here on the top end then you have a smooth leather just below that going around
the mud guard and the toe cap area and a nice gold contrasting stitch throughout the upper as well
these come standard with a pair of black laces and gold eyelets on the top and bottom of the shoe and
a nice gold jumpman embroidered on a smooth black leather tongue going down to the lace lock at
the front end of the shoe right here it says 1976 with the bhm logo and gold now what does this mean
obviously you know bhm means black history month but what does this 1976 actually represent when
they were on the design process of creating this shoe they decided to pick that year because that
was the year that michael jordan was a sophomore in high school and he was actually trying to play
for the lady basketball team and he didn't make the squad he was only 5 10 and wasn't even able
to dunk and that was definitely a hard time for michael in the beginning of the story on this shoe
now going to the back end of the shoe another dope detail i love with the gold hit right here with
the jumpman logo and the air just below that back in 2011 this was the era of not really seeing nike
air on jordan 3 so i could understand why they didn't do it plus this is in the og colorway
if they would have done it now in current time so i can see why they would stay with this or
maybe potentially put maybe a black history month logo on one of the feed or something like that
but either way i still like them now looking at the back side of the tongue you have a bhm
right here with your african colors with the red black and green and just below that you have xxxv
but one of the x's in between of the 20 and the five is a different type of x i've heard
different things about this and i definitely don't remember exactly because it's been like 10 years
since the shoe came out and i need you guys help down below in the comment section what does that
number actually mean some people say it's roman numerals 35 to represent the 35th anniversary of
black history month but the original black history month was in 1970 and this shoe came out in 2011.
so i don't know about you but if you do the math that's definitely not 35 years i think another
way that you can look at this as well is the two roman numerals times the other roman numeral so
you could say 20 times five which equals a hundred but what exactly does that mean i don't remember
it's been a long time i used to know all the details but that's why i need y'all help so let
me know down below in the comment section another dope detail on these shoes on the insoles each one
of them are different so on the left foot it says a call to greatness with the same roman numerals
in the black history month branding just below that and then on the right foot it says overcome
the odds make an impact on your sport change the world so i definitely think both of those hits
on the insoles can represent two different things when it comes to either black history month itself
or representing michael jordan and his greatness and the things that he's done on and off the court
so now it's time to get into my favorite part of the shoe and that is the elephant print on
the front and back of the shoe there's honestly very minimal elephant print when it comes to the
lasering on this but a lot of storytelling within it so starting with the right foot as you can see
right here on the back end of the hill it says 1987 and has a three up like this and that was
the year that tinker designed the air jordan 3. just to the right of that you have a 23 lasered
inside of the print as well and on the back end of the foot it says mvp x14 so this one i was still
kind of confused about to this day i know he was an mvp and i know he went to the all-star game 14
times but he wasn't an all-star mvp all 14 years that he went to the all-star game so maybe they're
just kind of saying he was an mvp and he was a 14-time all-star not exactly sure let me know
what you think down below now going to the inside of the heel on the right foot as well it says
player lasered inside of there and then on the front end of the toe you have jordan 3 outsoles
wrapping around the front end and then you have a bunch of letters right here and i'm still having
a hard time making out what exactly it means so if you know the answer to that let me know what those
letters mean on the front end of the right foot now going to the left foot there are definitely
some details that are the same but some stuff that's different as well so looking on the outside
of the heel you have the same thing 1987 with the three and the 23 on the side of that going to the
back end mvp with the 14 but on the inside it says owner remember on the other foot it said player
and when you go to the front end of the shoe you have actually dress shoes compared to jordan 3's
and those are wrapping around the front end of the toe and on the inside right here you have stars
representing him being an all-star so the right foot essentially represents him being a player
and the left foot represents him being an owner so to see the outsole of a sneaker laser engrained on
the front end on the right foot in the outsole of a dress shoe ingrained on the left foot
i think it's super dope and a nice representation of the both sides of jordan and how he was able to
build an empire and become a billionaire now in this current time and don't forget back in 1976
they didn't even want him on the basketball team crazy to think how far he came so yes we
have seen black history month jordan's release in the past as well when it comes to jordan 1's
multiple options jordan twos we have jordan threes different fly niche you name it but i still think
this is the best black history month jordan that has ever come out in my personal opinion let me
know what you think down below or at least what are the top three black history month jordans
that have ever came out that are actual releases because trust me there are some sample versions
when it comes to the dawn black history months and all the different stuff like that so that's a
whole nother category i'm not sure everybody knows about all those so let me know how you guys feel
down below in the comment section and like always you know i had to see what everybody else thinks
about this shoe i posted a poll on my instagram to see if this shoe was fire or trash and what people
think if you haven't already make sure you follow me on ig so you can participate in the polls and
see all the results here on the channel 88 of the people chose fire and 12 of the people chose
trash and i completely understand it as you guys know i love this sneaker i've had this shoe in my
collection for a long time and i plan on never getting rid of it and i see this honestly more
as like a trophy item i actually did wear these one time i know i cleaned them up and they still
look like they're dead stock but i have worn these before but this is more of like a trophy piece a
nice display piece and a nice storytelling shoe that i really love to have in my collection and
i think a lot of people should have it in their collection i know there's not that many pairs out
there and not that many people now in the current time know about the sneakers from the past they
came out they kind of flew under the radar so hopefully i can kind of create some awareness
around this shoe and if you do have this shoe in your collection or if you want the shoe in
your collection let me know how you feel about it down below in the comments section i think
that should do it i hope you guys enjoyed this i gots to go i'll see you on another one all right
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if you made it to the end of this video drop a comment down
below and let me know who had the best black history month releases
when it came to kobe lebron and kd because they definitely have some dope bhm kicks as well
you